10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue
2 likes725 views
The document discusses the critical importance of landing page design for driving conversions, emphasizing that effective first impressions can significantly influence customer engagement and revenue. It provides insights from case studies, including improvements in conversion rates after optimizing landing pages and understanding user behavior. Practical tips for enhancing conversions are suggested, encouraging businesses to refine their conversion pages and eliminate distractions.
10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue
- 1. Designing For Conversions Jereme Wong Chief Operating Officer, clickTRUE gplus.to/jeremewong twitter.com/jeremewong www.clicktrue.biz
- 2. We are an online consul-ng firm, that help brand owners Strategise, Design and Build cap-va-ng experiences for the Web. Google Confidential and Proprietary à www.clicktrue.biz
- 3. Agenda 1 The Importance Of Landing Page Design 2 2 Great Tips To Improve Conversions 3 Case Studies (SOMA, 701Panduan.com) 4 Let s Practice! Google Confidential and Proprietary 3
- 4. The Importance Of Background Landing Page Design • The mobile internet is today’s main driver of growth in time spent online. • Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams. • Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
- 5. Landing Page Design Matters! • A mere 2-3 secs to retain them • First impression can be the difference of making and losing money Google Confidential and Proprietary 5
- 6. 2 Great Tips Background (with case studies) • The mobile internet is today’s main driver of growth in time spent online. • Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams. • Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
- 7. Google Confidential and Proprietary 7
- 8. Google Confidential and Proprietary 8
- 9. Google Confidential and Proprietary
- 10. Google Analytics Insight on SOMA § Visitors were browsing around site with only 3.7% landing on GOAL page § However, there were hardly any conversions Google Confidential and Proprietary 10
- 11. Google Confidential and Proprietary
- 12. § Single landing page to focus visitors § 9.26% conversion rate! Google Confidential and Proprietary
- 13. Google Confidential and Proprietary 13
- 14. 701Panduan.com Google Confidential and Proprietary 14
- 15. 701Panduan.com Business Search § Top 10 search inquiries under Business Search contributes to 40% of paid Business Listing traffic Google Confidential and Proprietary
- 16. User Searching for Wedding Services Wedding Package in KL Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
- 17. Expectation of User What I Click What I Get Wedding Services Wedding Error 404 Supplier/ Wedding (No mention of Bridal Page Not Wedding on Services Found page) Names match. Names don’t match. Comfort, Frustration, loss of trust. trust, no thought required. Google Confidential and Proprietary
- 18. Typical Wedding Search Google Confidential and Proprietary
- 19. Wedding Search Results Google Confidential and Proprietary
- 20. Landing Page Analysis Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur There are no trigger words in search results (users will not be able to differentiate quickly the value proposition between merchants) § Results do not contain trigger words § Location is irrelevant at this juncture. § Too many Call-To-Action buttons Google Confidential and Proprietary
- 21. Relevant Content Hidden From User Content that is highly relevant to user is hidden a click away under “Business Info” Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
- 22. Recommended Change BEFORE AFTER Google Confidential and Proprietary
- 23. Conversions Up By 58%! Google Confidential and Proprietary 23
- 25. Let s Practice! 1 Identify your conversion pages 2 Are your visitors distracted? 3 Review your promises 4 Survey your customers! Google Confidential and Proprietary 25