10 reasons why now is the perfect time to get started with the mobile web
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This document provides 10 reasons why now is the perfect time to get started with the mobile web. It discusses how (1) the battle of devices like the iPhone set the standard, (2) early adopters are eager to consume mobile content, and (3) millions more users will enter the market in coming years. It also notes that (4) social networking is a key driver of mobile web usage, (5) services are more important than hardware, (6) the mobile web allows for real-time experiences, and (7) context is king on mobile. Additionally, the document explains how (8) the mobile world is generating revenue, (9) smartphones can leverage various sensors and capabilities, and (10
10 reasons why now is the perfect time to get started with the mobile web
- 1. 10 reasons why now is the perfect time to get started with the mobile web – By Tijs Vrolix –
- 2. My name is Tijs and I love mobile.
- 4. By Leodileo on Flickr And we’re only just getting started
- 5. 2005: the year of the mobile web 2006: the year of the mobile web 2007: the year of the mobile web 2008: the year of the mobile web 2009: the year of the mobile web 2010: the year of the mobile web
- 6. 2005: the year of the mobile web !"#"$%& 2006: the year of the mobile web '()&*( )% 2007: the year of the mobile web +(& +),*-%)- 2008: the year of the mobile web .,-/!0 &($( 1!(2- 2009: the year of the mobile web 2010: the year of the mobile web
- 7. 1 Battle of the devices
- 8. By chriswsonic357 on Flickr Apple introduces the iPhone (2007)
- 9. “The iPhone has taken the frustration out of browsing on a mobile phone.” Charles Wolf, Needham & Company
- 10. 70% Check email at least once a day.
- 11. 60% Browse the web at least once a day.
- 12. 80% Use iPhone to browse the web. Smarthphone users in general: 32% Mobile users in general: 10%
- 16. Let’s not forget about software.
- 17. 2 Early adopters eager to consume the mobile web
- 18. So who is this early adopter? • young (aged 16-34) • affluent • urban-dwelling • professional By ohad* on Flickr
- 19. And what are they using the mobile web for? • Social networking (70%) • News and information • Email Essential Research
- 20. Let’s put things in perspective though
- 21. 76% of mobile phone users don't use their mobile to access the Internet • “It’s too expensive.” • “My mobile is not capable.” (60%!) • “Why would I?” • “I don’t get it (and hey, I don’t care).” Essential Research
- 22. 3 Millions of users entering the market in the next few years
- 23. The launch of the iPad brought about an interesting discussion • “Most people don’t need a computer.” • “The iPad is the uncomputer for the masses.” • “Should the Apple iPad be considered a computer?” • “My mom's next computer is going to be an iPad.”
- 24. By futureatlas.com on Flickr
- 25. “More people will access the mobile web than the desktop web.” In 2013 according to Gartner. In 2015 according to Morgan Stanley.
- 26. 4 Social networking is the number one reason to use the mobile web
- 27. “The explosion of social networks in the past few years is just the Web catching up with life, since people are naturally social. What’s different is that the Web is now the place where all this sharing takes place.” Eric Schmidt, Google
- 28. 70% Use the mobile web for social networking.
- 29. “Facebook dominates UK mobile use.” Accounts for nearly half of all the time people in the UK spend going online using their phones. GSMA/Comscore December 2009 Facebook 2002 Google 395 Microsoft 165 Orange 138 AOL 106 UK number of mobile minutes spent (millions)
- 30. – You don't know what you're missing until you get a taste –
- 31. 5 Services are more important than hardware
- 32. – Touchscreen smartphones are the new standard –
- 33. – Even Nokia says so –
- 34. Focus on mobile services • communication (social networking! • integration and synchronisation • mobile payments • context-aware • mobile health • ...
- 35. 6 Realtime
- 36. – Everything is realtime –
- 37. Mobile is the perfect medium to keep up with the realtime web. • Who’s doing ... now? • Where can I ... now? • Why is ... now? • ... now?
- 38. By apoxapox on Flickr It’s always with us
- 39. 7 Context is king
- 41. “... there are now over 6000 location- based iPhone apps, 900 Android apps and 300 BlackBerry apps.” Skyhook
- 45. 8 Mobile makes money
- 46. – July 10, 2008: iTunes App Store launch – The app store economy
- 47. 140 000 apps 3 000 000 000 downloads 350 / second 75 % free € 2,70 price
- 49. Gartner mobile application store predictions Numbers in billions. 2009 2010 2013 Downloads 2,5 4,5 21,6 Revenue $4,2 $6,8 $29,5
- 50. + - • users know where to go • revenue share • closely monitored: secure • app store owner decides • don’t worry about payment, • slow publishing process traffic, ... • ... • top lists generate more downloads • ... * don’t worry: the app store is only one way to distribute your service
- 51. SMS Display Search Kelsey Group 6)%.",7- -.)%%2 %-$($% 35% *34! +% !,.5! (&-!
- 52. – Mobile display advertising isn’t quite dead though –
- 53. – Action speaks louder than words –
- 54. – Bridging the gap between online and offline –
- 55. 9 It’s called “smartphone” for a reason
- 56. sound motion smell compass light humidity location weight shake noise health GPS proximity speed pressure temperature height
- 57. Cry Translator for iPhone
- 58. Sleep Cycle for iPhone
- 59. WakeMate
- 60. 10 Big businesses are excited about mobile
- 61. By thorinside on Flickr We’re ready for the real thing
- 62. “We think there is the potential to actually make this mobile web better than the PC web.” Jonathan Rosenberg, Google
- 63. – Thank you – slideshare.net/tijs Tijs Vrolix tijs@vrolix.eu @tijs on Twitter