This document provides guidance on service behaviors for employees. It emphasizes the importance of committing to quality service through continuous improvement and management commitment. Employees should know the products and services inside and out so they can explain and demonstrate them confidently. They must also get to know customers by understanding their needs and remembering preferences. Courtesy and respect should be shown to every patient through verbal and nonverbal communication. Arguments should be avoided and patients kept informed if there are any delays. Promises made must be kept and empathy displayed to build trust in the relationship. The focus should be on serving customers needs rather than sales.