SlideShare a Scribd company logo
1 easyways 
to 
improve your 
search 
engine 
optimization! 
1. 
Use key phrases, 
not keywords. 
2. 
Answer questions. 
search 
The old keyword rules of SEO 
are no longer true. Using them 
excessively may hurt your 
rankings. Instead, use key 
phrases that your visitors will 
be searching. 
8. 
Keep experimenting. 
There’s always something you 
could be testing or tweaking to 
try to increase conversions while 
avoiding bounces. Run plenty of 
A-B tests, and see what 
approaches your customers 
react to best. 
5. 
Add content at least 
once per 
working day. 
More blogs translate directly to 
more traffic. Frequent updates 
attract leads, and they also 
attract the search spiders that 
keep your site index fresh. 
Google is focusing on the ability of their 
search engine to respond to 
natural-language questions. If your website 
content answers questions being searched 
in Google, you’ll see a lot more traffic. 
3. 
Complete your 
Google Places profile. 
Complete your Google Places 
profile for local traffic. This is 
one of your best moves. You’ll 
see more in-store traffic, as well 
as seeing a boost to your 
search engine rankings. 
6. 
Check your 
backlinks. 
4. 
Create a sitemap. 
This small file gives visiting 
search engine spiders a 
complete list of everything on 
your site. You’ll see much more 
accurate indexing with a 
complete sitemap. 
search 
Know your inbound links to ensure they are 
valuable and not hurting your SEO. Google prefers 
natural, high quality links. LinkResearchTool, 
MajesticSEO or OpenSiteExplorer will help you 
identify any negative SEO. 
7. 
Always remember 
301 redirects. 
SEO 
An HTML 301 call tells a browser that the 
content on a page has moved, and 
redirects the user. This also works on 
search engine spiders. Therefore, whenever 
you change URLs, implement 301 redirects. 
Skipping this can be a huge blow to your 
search results. 
301 redirects A 
9. 
Get social. 
There’s a big “chicken or egg” 
problem when talking about the 
relationship between SEO and 
Social, but the correlation is still 
clear: Higher social activity 
relates directly to better SEO. Or 
vice-versa. Social engagement 
and search engine optimization 
are closely linked. 
search 
10. 
Add value. 
Companies with the best SEO 
consistently add value to their 
content. Don’t merely recycle ideas 
and infographics from other 
websites: Add your own ideas, or 
create your own graphics. Adding 
more content to existing content 
gains shares; recycling does not. 
+1 
old URL 
new URL 
B 
SEO 
search 
+ 
tempocreative.com @tempocreative 800.816.9850

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10 simple seo tips you can implement right now

  • 1. 1 easyways to improve your search engine optimization! 1. Use key phrases, not keywords. 2. Answer questions. search The old keyword rules of SEO are no longer true. Using them excessively may hurt your rankings. Instead, use key phrases that your visitors will be searching. 8. Keep experimenting. There’s always something you could be testing or tweaking to try to increase conversions while avoiding bounces. Run plenty of A-B tests, and see what approaches your customers react to best. 5. Add content at least once per working day. More blogs translate directly to more traffic. Frequent updates attract leads, and they also attract the search spiders that keep your site index fresh. Google is focusing on the ability of their search engine to respond to natural-language questions. If your website content answers questions being searched in Google, you’ll see a lot more traffic. 3. Complete your Google Places profile. Complete your Google Places profile for local traffic. This is one of your best moves. You’ll see more in-store traffic, as well as seeing a boost to your search engine rankings. 6. Check your backlinks. 4. Create a sitemap. This small file gives visiting search engine spiders a complete list of everything on your site. You’ll see much more accurate indexing with a complete sitemap. search Know your inbound links to ensure they are valuable and not hurting your SEO. Google prefers natural, high quality links. LinkResearchTool, MajesticSEO or OpenSiteExplorer will help you identify any negative SEO. 7. Always remember 301 redirects. SEO An HTML 301 call tells a browser that the content on a page has moved, and redirects the user. This also works on search engine spiders. Therefore, whenever you change URLs, implement 301 redirects. Skipping this can be a huge blow to your search results. 301 redirects A 9. Get social. There’s a big “chicken or egg” problem when talking about the relationship between SEO and Social, but the correlation is still clear: Higher social activity relates directly to better SEO. Or vice-versa. Social engagement and search engine optimization are closely linked. search 10. Add value. Companies with the best SEO consistently add value to their content. Don’t merely recycle ideas and infographics from other websites: Add your own ideas, or create your own graphics. Adding more content to existing content gains shares; recycling does not. +1 old URL new URL B SEO search + tempocreative.com @tempocreative 800.816.9850