10 Simple SEO Tips
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The document provides 10 tips for improving local search engine optimization (SEO). It recommends conducting keyword research, using Google's Webmaster Tools and commands, setting up XML and HTML sitemaps, claiming a Google Places listing and citations, engaging on social media, building links, and submitting to local directories. The overall goal is to optimize a website and online presence to increase local search rankings and traffic.
10 Simple SEO Tips
- 1. Simple10 Easy to Implement SEO Tweaks,Tips and Tricks for Local Search DominanceRichard Hill, Founder SEO Traffic Lab8th June 2011
- 3. “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”www.seotrafficlab.com - Richard Hill“We have seen an increase of over 20% in our online traffic. ”“we are ranking No. 1 for over 250 relevant search terms…..Page 1 for nearly a 1000……..online sales have increased by 350% ………overall traffic has increased over 250%”
- 4. www.seotrafficlab.com4Victorian Radiators Page 1 – 1,090,000 ResultsRadiators for Sale Page 1 – 6,740,000 ResultsMotor Finance Page 1 – 58,200,000 ResultsLoan Advice Page 1 – 156,000,000 ResultsTV Furniture Page 1 – 338,000,000 ResultsTV Trolley Number 1 & 2 – 3,590,000 Results
- 5. What is SEO?SearchEngineOptimizationCreated by Rand Fishkin of SEOMoz
- 6. www.seotrafficlab.com - Richard HillBut, more importantlyWhy SEO?
- 7. www.seotrafficlab.com - Richard HillCustomers“JustGOOGLE It!!”
- 8. www.seotrafficlab.com - Richard Hill
- 9. www.seotrafficlab.com - Richard HillWho is Looking for YOU?
- 10. www.seotrafficlab.com - Richard Hill
- 11. www.seotrafficlab.com - Richard HillSEO Helps Reach Your Target MarketSearch Engines are where People find EverythingMore than 2 BillionSEARCHESAre performed on Google every dayIf the search enginesCan’t Find YouYOUR Customers Can’tSIMPLES!!!
- 12. www.seotrafficlab.com - Richard HillSEO or SEMPPCPlacesOrganic
- 13. www.seotrafficlab.com - Richard HillLocal SEOPlaces
- 14. www.seotrafficlab.com - Richard HillPlacesOrganicPlaces
- 15. www.seotrafficlab.com - Richard HillStats
- 16. www.seotrafficlab.com - Richard HillTip #1Keyword ResearchAdwords ToolsWonder WheelThe MOST Important Aspect
- 17. www.seotrafficlab.com - Richard Hillhttp://www.adwords.google.com
- 18. www.seotrafficlab.com - Richard Hill
- 19. www.seotrafficlab.com - Richard HillTip #2Webmaster Tools*Your Online Toolkit*Displays Google’s view of your site*Helps diagnose site issues*Checks for Crawl Errors*Test Robots.txt*HTML Suggestions for content issues*Provides crawl statistics
- 20. www.seotrafficlab.com - Richard HillTip #3Setting up YOUR StallSparky
- 21. www.seotrafficlab.com - Richard HillTip #4On Page Top TipsTitle Tag*First thing Google sees*Keywords in the title*Keyword at the Beginning*60 – 65 Characters Max
- 22. www.seotrafficlab.com - Richard HillOn Page Top TipsH1 Heading Tags*Emphasises Text*Keywords in the heading
- 23. www.seotrafficlab.com - Richard HillOn Page Top TipsURL*Keywords in url*Informative but short
- 24. www.seotrafficlab.com - Richard Hill*Content of utmost importance*Fresh (and refreshed) content*Original & Relevant*Keyword Rich*Correctly Formatted
- 25. www.seotrafficlab.com - Richard HillTip #5Commandssite:shows all the pages google is indexing for a domainlink:shows how many people are back-linking to your websiteallinanchor:examines how many websites contain a particular keyword inlinks on their website
- 26. www.seotrafficlab.com - Richard HillTip #6SitemapsHTML SitemapsDesigned for humans & spiders
- 27. Outlines Structure of Site
- 28. Aids Indexing in Search Engines
- 29. Usually a page on the siteXML SitemapsDesigned for the spiders
- 30. Allows submission to Search Engines
- 31. Aids indexing in Search Engineshttp://www.xml-sitemaps.com/
- 32. www.seotrafficlab.com - Richard HillTip #7Google PlacesLocation, location, location!!Ensure you CLAIM IT!!!http://www.google.com/places/
- 33. www.seotrafficlab.com - Richard Hill*Fill everything in*Don’t stuff keywords in Category section*Don’t use geographic Terms in Category section*Include your Opening Hours
- 34. www.seotrafficlab.com - Richard HillTip #8GooglePlaces Citations*Build these first*Get them indexed*Use video citations*Everything must match
- 35. www.seotrafficlab.com - Richard HillTip #9Social Media“Social Media: Enables others to Advocate for YOUR BusinessThrough Compelling Content”“Facebook Fan Pages letBusinesses interact withCustomers and Prospects”“Twitter is a like a TextMessage with a BCC:To the World”
- 36. www.seotrafficlab.com - Richard HillSocial Media
- 37. www.seotrafficlab.com - Richard HillSocial Media
- 38. www.seotrafficlab.com - Richard HillTip #10Link BuildingVideoSocial BookmarkingDirectory SubmissionsPress ReleaseRSS SubmissionSMIPArticle MarketingBlog ReviewsLink WheelImage BookmarkingSocial Media Brand ProtectionBlogsVideo DistributionAssuredProfile CreationArticle Links
- 39. www.seotrafficlab.com - Richard HillMake Use OfLocal Directorieshttp://www.ilincolnshire.co.uk/http://www.lincolnshirelinks.co.uk/http://www.lincolnshireonline.com/http://www.lincolnshiredirect.co.uk/http://www.freeindex.co.uk/east_midlands/lincolnshire/
- 40. www.seotrafficlab.com - Richard HillEASY NOTTO DO!!EASY TO DO!!!
- 41. www.seotrafficlab.com - Richard HillBonus Tip
- 42. www.seotrafficlab.com - Richard HillOverviewKeyword ResearchWebmaster ToolsSetting Up Your StallOn page TipsGoogle CommandsSitemapsGoogle PlacesGoogle Places CitationsSocial MediaLink Building
- 43. www.seotrafficlab.com - Richard HillLocal Training Events
- 44. www.seotrafficlab.com - Richard HillSEO Training DayFundamentals of SEO For Marketing Managers & Business Owners7th July 20119-30am to 4.30pmMercury House
- 45. www.seotrafficlab.com - Richard Hillhttp://www.localbusinessgeeks.co.uk/http://www.seotrafficlab.com/
- 46. www.seotrafficlab.com - Richard HillFree AuditComprehensive Site AuditCovers 24 Crucial PointsCovers Onsite & OffsiteRecommendationsHow do I get One?http://uk.linkedin.com/in/richardpeteredwardhill
- 47. www.seotrafficlab.com - Richard HillThanks for Listeninghttp://uk.linkedin.com/in/richardpeteredwardhill