10 Steps to Successful Vlogging
- 1. 10 Steps to a Successful Vlog by Trudy Susan aka 4cHairChick
- 2. Step 1: Ask yourself Are You Vlogging for Business or pleasure?
- 3. Top 1000YouTubers • Average $23,000/month in revenue • Over 1 MillionYouTubers earn ad revenue fromYouTube • Average Top 1000 channel generates 44,000 social interactions a week Research by Open Slate (2012)
- 4. STEP 2: BE CLEAR ON WHOYOU ARE TALKING TO
- 5. You Can’t Target Everyone • Everyone’s situation is different • Sell me flowers example • Figure out who you serve best • Create an avatar
- 6. STEP 3: Figure Out Your Spin Be the purple spot on a the white dress with black polka dots
- 7. YouTube Statistics • 6 billion hours of video are watched each month onYouTube • More than 1 billion unique visits occur each month • 70% ofYouTube traffic comes from outside the united states • Approx. 4 million hours of video are uploaded toYouTube each month Source: YouTube Press Portal 4 Categories • Education • Entertainment • Reports • Socializing
- 8. STEP 4: DIVERSIFY YOU DO NOT OWN GOOGLE
- 9. FACTOIDS • Google has killed over 20 products since May 2007 • YouTube is the NOT the only video sharing website (Instagram, vimeo, dailymotion, keek etc.)
- 10. STEP 5: Put Your Best Foot Forward Building your brand
- 11. EstablishYour Own Brand • Purchase a domain (NameCheap) • Pick a username (NameChk.com) • Signature profile picture (Dfinney Photo) • Invest in a header image (Tina & Tico or Pink Dragon Designs) • Domain re-direct (host gator) • Google has killed over 20 products since May 2007
- 12. STEP 6: MAKE IT EASY FOR OTHERS TO FINDYOU
- 13. Leverage WhatYou Have • Make your website URL prominent • Repeat your contact info during videos • Create an email signature • Re-tweet and repost
- 14. STEP 7: Set Audience Expectations
- 15. Communicating Clearly • There WILL be cursing • Post videos sporadically • Disclaimers - I’m not an expert, but...
- 16. STEP 8: Schedule Time
- 17. You Are A Content Creator • Collect topic ideas • Leverage holidays • Buy a physical calendar
- 18. STEP 9:Treat It Like A Business
- 19. Be Legit • Set goals • Set up google ad sense • Consider formulating an LLC • Collect analytics
- 20. STEP 10 - Shake Hands
- 21. TMDTOTI Syndrome • Go to meet-ups • Attend conferences • Leverage EventBrite
- 22. THE END 10 Steps to a Successful Vlog by Trudy Susan aka 4cHairChick