10 tips to optimize

The document provides 10 tips for starting to optimize a website. The tips include finding trigger words that excite visitors, calling visitors to action with strong calls to action, improving product images, writing headlines that stick, not being indifferent to reviews, streamlining the checkout process, being ready to help visitors, always testing changes, improving forms, and appealing to different customer types and stages in the buying process. The overall message is that website optimization is an ongoing process of testing small changes to improve conversions.