10 Trends Changing Programmatic
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The document presents key trends shaping programmatic advertising, highlighting ten critical areas such as identity, integrated video, artificial intelligence, and the growth of e-commerce. It discusses the evolution of these trends from 2021 to the future, emphasizing the impact of digital media on consumer behavior and advertising strategies. Additionally, it covers the significance of gaming, omni-channel marketing, and evolving metrics for measuring success in the programmatic landscape.
10 Trends Changing Programmatic
- 1. Stu Richards, Programmatic Lead, Catalyst Meghan Lavin, Director of Marketing, Catalyst 10 TRENDS CHANGING PROGRAMMATIC 1
- 2. 2 https://events.bizzabo.com/300469 THIS PRESENTATION ORIGINALLY AIRED AS A WEBINAR. THE RECORDING IS AVAILABLE HERE:
- 3. Your Speakers 3 MODERATOR SPEAKER Meghan Lavin Director of Marketing Catalyst Stu Richards Programmatic Lead Catalyst
- 4. 4 CatalystDigital.com Organic Search | Paid Search | Paid Social Programmatic | Ecommerce & Retail Media
- 5. Platform Instructions 5 Unable to use the Q&A feature? Email Info@CatalystDigital.com for assistance. Click the Q&A icon in the upper right-hand corner of the screen. Enter content or platform questions in the Q&A window. You may enter your question anonymously or name yourself. We’ll publish content questions valuable to the broader audience.
- 6. Agenda 6 Present Trends 1 2 Identity Integrated Video 3 Artificial Intelligence 4 Commerce 5 Omni-Channel 6 7 Gaming Results & KPIs 8 OOH Goes Digital 9 Creative 10 Emerging Channels 10 Trends Changing Programmatic Future Trends
- 7. IDENTITY 7 1
- 9. Identity in the Future 9
- 11. Video in 2021 11
- 12. Video in the Future 12
- 14. AI in 2021: Test & Learn 14 HUMAN Test a hypothesis and learn DSP Lock in on best performance CUSTOM AI Find granular value of each opportunity in real time Test and learn quickly without cutting out opportunities
- 15. AI in the Future 15
- 16. 16 COMMERCE 4
- 17. Ecommerce in 2020 17 79% 155% 63% https://www.digitalcommerce360.com/2020/11/17/walmarts-ecommerce-sales-jump-79-in-fiscal-q3/ https://corporate.target.com/article/2020/11/q3-2020-earnings https://www.catalystdigital.com/original-research-the-state-of-ecommerce-2021/ Increase in U.S. ecommerce sales in Q3 Increase in digital sales in Q3 2020 of Instacart users report they’ll use the platform more in the future
- 19. Commerce in the Future 19
- 21. Omni-channel in 2021 21 Waiting for transit At work Commute At the gym Taking the bus home Enjoying TV time Trying a new recipe more people are playing games on mobile 84% increase in time spent on CTV per day 33.8% of consumers like using chatbots to interact with businesses 62% of marketers plan to increase investment in programmatic audio 60% 15% increase in time spent on digital media across the board
- 22. Omni-channel in the Future 22
- 23. 23 GAMING 6
- 24. Gaming in 2021 24 gamers globally 2.7 BILLION of the world population 35.5% of internet users in US play digital games once per month 60% people will watch esports in 2023 646M 3 out of 4 people in the US played video games in 2020 244M GAMERS ARE NOT JUST MEN 54% 46% 3X SPEND ON MUSIC AND MOVIES COMBINED IT WILL BLOW YOUR MIND $159 Billion GLOBAL GAMING REVENUE $20 Billion $42 Billion MUSIC INDUSTRY GLOBAL BOX OFFICE $3,025,900 2019 FORTNITE WORLD CHAMPION Kyle Giersdorf $2,983,748 $2,700,000 $2,070,000 2019 WIMBLEDON | Novak Djokovic 2019 INDY 500 | Simon Pagenaud 2019 MASTERS | Tiger Woods 2019 SUPERBOWL 2018 LEAGUE OF LEGENDS FINALS 107 million viewers 99.6 million viewers Players 18-34 spend more time on games than social media or TV
- 25. Gaming in the Future 25 This image isn’t an illustration of the future. It’s from 2019 League of Legends World Championship Finals drew an average minute audience of 21.8 million viewers globally.
- 27. Media KPIs in 2021 27 TRANSFORM E.g. CPL, CPCV Advanced, multi-metric, performance, e-commerce. E.g. ROAS, SES Advanced, multi-metric, tie in offline data. E.g. foot traffic, sales lift SAVE GROW E.g. CTR, CPM ‘Custom Outcome Indicators’ (COI). E.g. ‘deposits per marketing dollar’, ‘purchase intent’, ‘total revenue per available seat mile’. DEGREE OF COMPLEXITY VALUE SIMPLE METRICS EFFICIENCY METRICS DIGITAL KPIS INTEGRATED KPIS CUSTOM KPIS
- 28. Media KPIs in 10 Years 28 REALTIME All marketing optimized to true business outcomes
- 30. Digital Out of Home in 2021 30 Digital Out of Home in 2021 30
- 31. OOH in 10 Years 31 Source: https://www.kbvresearch.com/flat-panel-display-market/
- 32. 32 CREATIVE 9
- 33. Creative in the Future 33
- 35. 35 Source: https://www.statista.com/statistics/471264/iot-number- of-connected-devices-worldwide/ IOT XR COLLABORATION XR WORLDS New consumer experiences, new advertising opportunities
- 36. In Summary 36 1 2 Identity Integrated Video 3 Artificial Intelligence 4 Commerce 5 Omni-Channel 6 7 Gaming Results & KPIs 8 OOH Goes Digital 9 Creative 10 Emerging Channels 10 Trends Changing Programmatic
- 37. More Resources 37 Podcast: Thriving in a Cookieless Future Catalyst’s Stu Richards and Xaxis’ Nishant Desai join Salsify’s Rob Gonzalez and Peter Crosby to share strategies for thriving in the cookieless world. www.DigitalShelfInstitute.org/podcast-unpacking-the- digital-shelf Whitepaper: The State of Ecommerce 2021 Catalyst and Kantar’s original ecommerce research to fuel your omnichannel commerce strategy in 2021. StateOfEcomm2021.com