The document discusses the impacts of social networking on companies, listing both positive and negative effects, and evaluates whether the positives outweigh the negatives in raising company awareness. It outlines the role of the CIO in managing social networking activities, including key responsibilities and strategies for mitigating negative impacts while maintaining ethical practices. Additionally, it emphasizes the importance of data protection and security, highlighting critical factors for developing strategy plans and policies in organizations with large data repositories, while also assessing the value of ISO standards in security management.