Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI fall meeting - 102711
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This document discusses modernist public spaces and how they often lack green space and seating areas that attract regular pedestrian activity. It provides several case studies of modern art museums and plazas built between 1995-2008, noting their minimalist designs with little context or integration with surrounding areas. The document also contrasts hardscape versus softscape materials, and discusses how subtle sponsor branding and varied programming can attract more diverse and consistent crowds to public spaces.
Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI fall meeting - 102711
- 1. If You Build It, He Will Come 1
- 3. Carousels 3
- 4. Carousels 3
- 5. In Lieu of Health Clubs 4
- 6. Changing Perceptions of Outdoor Temperature 5
- 7. Changing Perceptions of Outdoor Temperature 5
- 8. Modernism in Public Spaces Counterbalance Park Seattle, Washington Completed: 2008 Architects: Murase Associates Size: 12,000 sq ft Observations: abundance of concrete and gravel lack of green space little pedestrian activity 6
- 9. Modernism in Public Spaces 6
- 10. Modernism in Public Spaces Tate Modern London, England Completed: 2000 Observations: modern art gallery with poor outdoor space extremely minimal and simplistic poorly located benches little use 6
- 11. Modernism in Public Spaces 6
- 12. Modernism in Public Spaces Guggenheim Museum Bilbao, Spain Completed: 1997 Architects: Frank Gehry Size: 3 acres Observations: little site context a lot of attraction towards the building; little attraction towards the public space outside the building 6
- 13. Modernism in Public Spaces Schouwburgplein Rotterdam, Netherlands Completed: 1996 Architects: West 8 Architecture Firm Size: 3 acres Observations: sporadic use draws a crowd through programming, but does not attract a regular crowd on a daily basis 6
- 14. Modernism in Public Spaces 6
- 15. Modernism in Public Spaces Barcelona Museum of Contemporary Arts Barcelona, Spain Completed: 1995 Architects: Richard Meier and Partners Size: 3 acres Observations: plaza follows minimalist building design plaza attracts very limited crowd (skateboarders) 6
- 16. Modernism in Public Spaces 6
- 17. Modernism in Public Spaces Placa Paisos Catalans Barcelona, Spain Completed: 1983 Architects: Albert Viaplana and Helio Piñón Observations: no green space, trees, or gardens abundance of concrete, marble, and granite very little seating 6
- 18. Modernism in Public Spaces 6
- 19. Hardscape vs. Softscape 7
- 20. BP after Hardscape vs. Softscape 7
- 21. Hardscape vs. Softscape 7
- 22. BP Gardens Hardscape vs. Softscape 7
- 27. Abstract vs. Accessible Art 9
- 28. Abstract vs. Accessible Art 9
- 29. Abstract vs. Accessible Art 9
- 30. Abstract vs. Accessible Art 9
- 31. Spending on Public Spaces 10
- 32. Sponsorships and Commercial Attribution 11
- 33. Sponsorships and Commercial Attribution 11 Desired Sponsor Logo
- 34. Sponsorships and Commercial Attribution 11 2009 Logo
- 35. Sponsorships and Commercial Attribution 11 2011 Logo
- 36. Sponsorships and Commercial Attribution 11 after Before 2009
- 37. Sponsorships and Commercial Attribution 11 2009 2009
- 38. Sponsorships and Commercial Attribution 11 2011
- 39. Sponsorships and Commercial Attribution 11 2011
- 40. Sponsorships and Commercial Attribution 11 Standard Coca-Cola branding elements
- 41. Sponsorships and Commercial Attribution 11
- 42. Sponsorships and Commercial Attribution 11
- 43. Sponsorships and Commercial Attribution 11
- 44. Sponsorships and Commercial Attribution 11
- 45. Subtlety in Gardens – Bryant Park 12
- 46. Subtlety in Gardens – Bryant Park 12
- 47. Subtlety in Gardens – Bryant Park 12
- 48. Subtlety in Gardens – Madison Square Park 12
- 49. Subtlety in Gardens – New York Botanical Garden 12
- 50. Subtlety in Gardens – Battery Park 12
- 51. Thickness of Park Event Schedules – One week in a Chicago Park 13
- 52. Thickness of Park Event Schedules – One week in Bryant Park 13