11.13 lecture
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The document provides an outline for a class on sport public relations. It includes sections on a current events quiz, completing a game wrap assignment to cover a live sporting event, and discussing social responsibility and community relations in sport. Specific topics within social responsibility are community relations, charitable giving, cause marketing, and sustainability/environmental initiatives. Examples and links are provided for each. The document concludes with an assignment to create a comprehensive community relations program for a hypothetical minor league team, including proposed initiatives for community relations, charitable giving, cause marketing, and sustainability.
11.13 lecture
- 1. Sport Public Relations November 13, 2012 University of Cincinnati By Jackie Reau
- 3. Turn in Game Wrap Discussion
- 4. Game Wrap Assignment *No class on Tuesday, Nov. 6 so time can be used to “cover” a live sporting event *Advance Prep -Pull rosters of both teams, review stats, create your storyline for Game Wrap *In-Game *Post-Game
- 5. Social Responsibility and Sport: Why?
- 6. *Community Relations *Charitable Giving *Cause Marketing *Sustainability/Environmental
- 7. Community Relations RCF Match Program http://cincinnati.reds.mlb.com/video/play.jsp? content_id=9010165&c_id=cin
- 8. Charitable Giving Steve Patterson Award http://www.sportsphilanthropy.com/patterson/index .php Marty Shave http://www.bing.com/videos/search? q=reds+community+fund&view=detail&mid=071AD3 39B24975D6D29C071AD339B24975D6D29C&first=0
- 9. Cause Marketing Movember http://www.ted.com/talks/adam_garone_healthier_men_on e_moustache_at_a_time.html
- 10. Sustainability with Facility and/or Events *Accreditation Standards http://www.councilforresponsiblesport.org/certificati on/standards/ Soldier Field http://www.bing.com/videos/search? q=sports+and+greeen+certified&view=detail&mid=C9 1299FC965C1AB52CF8C91299FC965C1AB52CF8&first =0 Sustainability in Sports http://www.youtube.com/watch? v=MY_o6bT5kic&feature=plcp
- 11. Creating a Community Relations Program for a Minor League Team *Sport *Name of Team *City in Which Team Plays *Where does the Team Play *Season of Play *Target Audience(s) *Mission for our Community Relations Effort
- 12. Community Relations Program Three initiatives 1) 2) 3)
- 13. Charitable Giving Program Three initiatives 1) 2) 3)
- 14. Cause Marketing Program Three initiatives 1) 2) 3)