12 Commandments of writing an effective business email
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The document outlines 12 commandments for writing effective business emails. The key points are to have a targeted audience in mind, state the desired outcome, get the reader's attention with the subject line, use a clear call to action, focus on the benefits for the receiver, keep the language simple, and proofread carefully. An example email is also provided applying these tips.
![Commandment #3: First impressions count Do: Personalize your email address [email_address] Don’t: Use spammy phrases like “Once in a lifetime opportunity!” Too many !!!!!!!!! ALL CAPITAL LETTERS Let’s get started](https://image.slidesharecdn.com/emailmarketing-120221060430-phpapp02/85/12-Commandments-of-writing-an-effective-business-email-14-320.jpg)
![Jerusalem Scavenger Hunts Tali Tarlow Web: www.jerusalemscavengerhunts.com Mail: [email_address] Facebook: https:// www.facebook.com/JerusalemScavengerHunts Phone: 972-528-358072](https://image.slidesharecdn.com/emailmarketing-120221060430-phpapp02/85/12-Commandments-of-writing-an-effective-business-email-21-320.jpg)
![Convincing Captions [work great!] This Is My Killer Subject Line [must see] This Is My Killer Subject Line [inside] This Is My Killer Subject Line [time sensitive] This Is My Killer Subject Line [voted best]](https://image.slidesharecdn.com/emailmarketing-120221060430-phpapp02/85/12-Commandments-of-writing-an-effective-business-email-29-320.jpg)
![Branded Subject Lines [JB] This Is My Killer Subject Line [|> This Is My Killer Subject Line](https://image.slidesharecdn.com/emailmarketing-120221060430-phpapp02/85/12-Commandments-of-writing-an-effective-business-email-30-320.jpg)
12 Commandments of writing an effective business email
- 1. Write it Right! The 12 commandments of writing a business email
- 2. Tali Tarlow Speech writer at www.yourjewishspeech.com
- 3. Jerusalem Scavenger Hunts www.jerusalemscavengerhunts.com
- 4. BATmom the Surprising Superhero http://yourjewishspeech.com/category/batmom/
- 5. Types of business emails Dedicated Email Mass email
- 6. Case Study Subject: We Are Looking For Offers For Our Database
- 8. Receiver Too much mail Too much to do Doesn’t want to figure out what you’re trying to say Is willing to respond if it’s quick, easy and beneficial
- 9. Sender Has an “original, unique, and special” point to make. Spends time crafting the perfect email. Wants to tell his story
- 11. The 12 commandments of writing an effective business email
- 12. Before you start: Commandment #1 Who: Have a Bull’s-eye target market
- 13. Before you start: Commandment #2 What: Keep in mind Bull’s-eye outcome
- 14. Commandment #3: First impressions count Do: Personalize your email address [email_address] Don’t: Use spammy phrases like “Once in a lifetime opportunity!” Too many !!!!!!!!! ALL CAPITAL LETTERS Let’s get started
- 15. Commandment #4 Have a call to action Say it! Say it at the beginning Say it at the end
- 16. Commandment # 5 State the Benefits To the receiver
- 17. Commandment #6 Language Technical
- 18. Commandment #7 Be personal and personable Personalize email Mention their name “ Have a great day” Sign your own name Use your own voice Be authentic and approachable You want to build up trust and a human image
- 19. Commandment #8 Have a signature Proves your professional authenticity Makes you easy to be found
- 20. YourJewishSpeech.com ************************************************** “ Sam brought the house down! Tears, laughter and more… thanks, thanks,thanks!” For more testimonials from our clients please click here http:// www.yourjewishspeech.com /testimonials **************************************************
- 21. Jerusalem Scavenger Hunts Tali Tarlow Web: www.jerusalemscavengerhunts.com Mail: [email_address] Facebook: https:// www.facebook.com/JerusalemScavengerHunts Phone: 972-528-358072
- 22. Commandment #9 Font and formatting matter Standard size Standard font Make it neat Paragraphs Bullet points Highlight key words
- 23. Commandment #10 Add a PS Repeat the call to action Engage them – ask a question Make a personal comment Add your PS after the signature
- 24. Commandment #11 Subject line The fate of your email really and truly hangs on this
- 25. Subject Line do’s and don’ts Avoid words like free, help, percent off, reminder Avoid sounding Spammy Engage people Appeal to curiosity Indicate the content
- 26. Subject line Ideas Not to be overused
- 27. Subject: The Almighty Question Mark?
- 28. Subject Line Jewelry => This Is My Killer Subject Line // This Is My Killer Subject Line \\ >> This Is My Killer Subject Line
- 29. Convincing Captions [work great!] This Is My Killer Subject Line [must see] This Is My Killer Subject Line [inside] This Is My Killer Subject Line [time sensitive] This Is My Killer Subject Line [voted best]
- 30. Branded Subject Lines [JB] This Is My Killer Subject Line [|> This Is My Killer Subject Line
- 31. Commandment #12 Proof read Read out loud Trim your words
- 32. If you’re done all of that you are ready to hit the send button!
- 33. Case Study Subject: Opportunity for Free Traffic Hi Tina, I’m writing on behalf of <web-url>. We make it easy for bloggers to network with one another. Our site gets X monthly page views, just having your website listed in our network will expose it to many new readers. Here are some websites currently in our community: <list of related and well known websites>. Joining takes less than 5 minutes and you’ll love the results: <web-url> Let me know if you have any questions. <name> <company name> <site url>
- 35. Take home points Who – bulls eye target market What – bulls eye outcome First impressions count Call to action State benefits Keep it simple Be personal and personable Your signature Font and formatting PS Subject line Proof read, read out loud, trim
- 36. Effective communication Is meaningful and clear
- 37. PS. Please tell people about the Jerusalem Scavenger Hunts
- 39. Thank you! Thanks to Debi’z for “Bull’s eye market” concept http://www.debi-z.com/ Thanks to PS, length and subject tips from my Twitter friends @IsraelMaven @myparnasa @DebiZSEO @Hadassah_Levy - definitely worth following these ladies! Other sources http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/ http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/ http://www.iyazam.com/
- 41. PS. Please tell people about the Jerusalem Scavenger Hunts