12 MVP - Growth hacking 101

Growth hacking 101
Maxime Pico 
 
Startup guide and Partner @ 12MVP 
maxime.pico@12mvp.fr
12MVP Copyright © 12MVP All rights reserved.

2
“A growth hacker is a person whose true
north is growth”
- Sean Ellis

3
what is a growth hacker?
Growth = Product + Marketing

4
why is it new?
Products are now redefined

5
why is it new?
Channels are now redefined

any example?
AirBnB’s Craigslist post API

why is it good?
1. Knowing how APIs should work before
it was trendy -> forefront of tech
2. Creating value for the product
3. Looking where customers already are
4. Creative
5. Technical
6. Hustling

who is the Growth Hacker?
Techie + Analytic + Creative
=
GH

here is the recipe!

things to keep in mind
1. Identify and prioritise issues from your
customer’s perspective
2. Decide on the test method which allows for
maximum learning with minimal amount of
resources
3. Define success before actually running the test
4. Leverage your existing strengths
5. Repeat, things are not going to work at first

12
cohorts, the return

13
cohorts, the return

16
A/B testing
a)
b)

17
pull tactics
Content marketing: blogging, podcasting,
whitepapers, infographics, webinars
Social media (buzzfeed)
SEO…

18
push tactics
Ads, promoswap,
affiliates,Direct sales

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product tactics
Network invitations, social
sharing, API Integrations,
Backlinks, Incentives…

other hacks
Facebook anti-churn, Youtube
and many others

tools to monitor the web
mention
google alerts
keywordtool.io
Buzzsumo
Google Trends
ShareTally.co
Site Alerts

tools to mail
Mailchimp
Mailgun or Mailjet
Streak

tools to analyse
Hotjar
Google analytics
VWO
Mixpanel
Optimizely
Woorank
Pop Corn Metrics
baremetrics

tools to be social
Canva
Buffer
AdEspresso

get inspired
crayon.co

tools to care
Intercom
Contactually

tools to scrap & automate
Zapier
IFTTT
Scrappy
Kimonolabs

tools to acquire
Gleam.io
Email Hunter
http://snip.ly

tools to acquire
Gleam.io
Email Hunter
http://snip.ly
appsumo for WP
followerwonk

tools to onboard smoothly
Appcues.com
GifGrabber
Hotjar
Watchsend

things to read
GrowthHacking.fr
GrowthHackers.com
PetitHacks.com
hackisition.com
“The Definitive guide to growth hacking”
“The ultimate Growth hacking source
book”

things to watch
The Growth Tribe
-
“AARRR” Dave McClure
-
Chamath Palihapitiya “how we put
Facebook…”

things to follow
Growth Hacking Idea
-
The Growth Bakery
-
Neil Patel

explore!
http://appmarketingstack.com
http://autosend.io/growth-hacker-
resources/#tools
http://startupworkout.com/traction-
list/
https://www.producthunt.com/@buffer/
collections/the-0-marketing-stack

38
let’s hack!

12 MVP - Growth hacking 101

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