The document provides voluntary guidance from the National Highway Traffic Safety Administration (NHTSA) to support the safe development and deployment of Automated Driving Systems (ADS). It outlines 12 safety elements that entities developing ADS should consider, including system safety, object and event detection, fallback procedures, validation methods, cybersecurity, and data recording. The guidance encourages entities to disclose voluntary safety self-assessments and emphasizes that safety remains the top priority for ADS. It is intended to help industry develop best practices without establishing compliance requirements.