13 Common Mistakes in Webstore Design
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The document identifies 13 common mistakes in webstore design that negatively impact e-commerce sales, such as not providing detailed product information, hiding contact details, and having a confusing checkout process. It emphasizes the importance of catering to customer needs and preferences, improving product visibility, and ensuring mobile optimization. An effective design can significantly enhance user experience and drive repeat sales.
13 Common Mistakes in Webstore Design
- 1. 13 COMMON MISTAKES IN WEBSTORE DESIGN PRESENTER YVAN LAMOUREUX PRINCIPAL & CREATIVE STRATEGIST
- 2. THE STATE OF RETAIL TODAY
- 3. FORESTER RESEARCH REPORT ON E-COMMERCE 2011 • 154 million people in the U.S. make online purchases each year, amounting to $155.2 billion in sales, or approximately $1,000 each. • 47% of online customers will not buy, or only in exceptional circumstances, unless a product is on promotion.
- 4. BOUNCE RATE
- 6. MISTAKE #1 NOT PROVIDING DETAILED PRODUCT INFORMATION
- 8. PROVIDE DETAIL • Product information • Proper care instructions • Brand or design • Frequently asked questions area (FAQ) • Use descriptive words rapha.cc
- 10. CREDIBILITY
- 12. MISTAKE #3 A LONG & CONFUSING CHECKOUT PROCESS
- 13. TOO MUCH TIME
- 14. APPLE’S CHECK OUT PROCESS OLD DEC 2009 apple.com/ca/
- 15. MISTAKE #4 GETTING THE ORDER OVER CAPTURING CUSTOMER INFORMATION
- 16. 24% E-COMMERCE SITES REQUIRE ACCOUNT REGISTRATION require registration doesn’t require registration
- 17. AN EXTRA STEP TOWARDS A LONG-TERM RELATIONSHIP amazon.com
- 18. MISTAKE #5 THE SEARCH FUNCTION IS NOT PROVIDING THE CUSTOMER EXACTLY WHAT THEY’RE LOOKING FOR
- 19. NO ADVANCE SEARCH FUNCTION
- 20. PARAMETER SEARCH Momondo elegantly and effectively sticks to the most important input fields, making parameter search user-friendly. Trulia’s parameter search is a bit more complicated but thoughtfully supported by input hints and prompts. Even more options are hidden under the “More search options” link for advanced users. momondo.com & trulia.com
- 21. FACETED SEARCH Filtering on Amazon. The search filtering on Plus+ is a bit more complex but still easy to use. Again, it is supported by input hints and prompts. amazon.com & plusplus.com
- 22. TAGGING PRODUCT kontain.com & cleartrip.com
- 23. MISTAKE #6 NOT CATERING TO CUSTOMER SERVICE IN AN APPARENT MANNER
- 24. CUSTOMER SERVICE
- 26. MISTAKE #7 HOSTING POOR QUALITY PRODUCT IMAGES
- 28. CUSTOMER SERVICE victorinox .com & bang-olufsen.com/en-CA
- 29. MISTAKE #8 THE SHOPPING CART IS FULL OF HOLES
- 30. YOUR CART NEEDS TO SUPPORT YOUR CUSTOMERS HABITS
- 32. MISTAKE #9 HOSTING RESTRICTIVE PAYMENT OPTIONS
- 36. YOU NEED SECTIONS FOR GROUPING PRODUCTS
- 37. jcrew.com & feepeople.com COORDINATE PRODUCT COMBINATIONS
- 39. YOU CAN HAVE TOO MUCH NAVIGATION
- 41. MISTAKE #12 FOCUSING ON THE SITE RATHER THAN THE PRODUCT ITSELF
- 42. DESIGN IS NOT ART
- 43. Kipling.com & spyder.com SHOWCASE THE PRODUCT & ADD VALUE
- 46. GLOBAL MOBILE DATA TRAFFIC
- 47. RESPONSIVE DESIGN IS TODAY
- 48. WHAT IS NEXT?
- 49. CONCLUSION
- 50. ARE YOUR READY FOR REPEAT SALES & WEBSTORE DOMINATION