A bluffer's guide to IA and content strategy
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The document provides an overview of information architecture (IA) and content strategy, emphasizing their definitions and the importance of usability in enhancing user experience. It highlights customer priorities like revenue increase and cost reduction, and stresses the need for collaboration in achieving effective results. The document also suggests quick research techniques and recommends various books for further understanding of IA, content strategy, and usability.
A bluffer's guide to IA and content strategy
- 1. A blufferβs guide to: Information Architecture & Content Strategy Neil Allison (@usabilityed) User Experience Manager The University of Edinburgh
- 2. Overview β’ A quick intro β’ Some definitions β’ The bigger picture β’ What customers care about β’ Questions β’ A quick activity (if we have time)
- 3. ⒠Communication and engagement has been a common thread throughout my career⦠<Insert something catchy and insightful here>
- 4. Definition of information architecture βThe art and science of organizing and labeling websites, intranets, online communities and software to support usability.β www.iainstitute.org
- 5. Definitions of content strategy βPlanning for the creation, delivery, and governance of useful, usable content.β Kristina Halvorson Content Strategy for the Web author βGetting the right content to the right user at the right time.β Kevin P. Nichols SapientNitro
- 7. Definition of usability βThe effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments.β - ISO 9241 definition of usability
- 8. A question of hats β’ Most people perform more than one role β All these roles employ the same techniques β’ Bottom line: Either youβre user centred or youβre not
- 14. Your customersβ¦ β’ β¦they donβt care about IA. β Or UX or content strategy for that matter β’ They care about: β Increasing revenue β Reducing cost β Satisfying customers β Mitigating risk
- 15. But collaboration is essential β’ If you want to understand your customers β And their audiences β’ If you want to help ensure your work gets signed off & launched βquicklyβ β’ If you want your solution to be successfully managed after handover
- 16. A couple of things your customer needs to know 1.Process, not project 2.Everything is not equal
- 18. The Zipf Curve Lou Rosenfeld: http://bit.ly/1rTiDp3
- 20. Quick & easy research techniques β’ βSketchβ stuff β Get people to interact with it β’ 5 second tests β Article: http://bit.ly/1rTlQox β Free online tool: http://fivesecondtest.com/ β’ First click tests β Article: http://bit.ly/1rTlJt8 β Free online tools: www.optimalworkshop.com β’ Remote usability testing β New free βPeekβ service: www.usertesting.com
- 21. Some good books IA, content strategy & search β’ A practical guide to IA β Donna Spencer β’ Elements of Content Strategy β Erin Kissane β’ Content Strategy for Mobile β Karen McGrane β’ Search analytics for your website - Lou Rosenfeld Usability & UX β’ Donβt make me think β Steve Krug β’ Rocket surgery made easy β Steve Krug β’ Prototyping - Todd Zaki Warfel β’ The User is Always Right β Steve Mulder Communication & engagement β’ Communicating design β Dan Brown β’ Gamestorming β Gray, Brown & Macanufo
- 22. Thank you Questions? Neil Allison (@usabilityed) User Experience Manager The University of Edinburgh