#15NTC Session: The Secret Formula of Giving Days
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This document discusses the importance and strategies for organizing successful giving days, emphasizing key elements such as setting ambitious goals, engaging a committed team, and leveraging social media. It outlines different types of giving days, suggestions for planning, and essential components for online giving platforms. The document also includes ideas for matching funds, community involvement, and effective messaging to enhance fundraising efforts.
#15NTC Session: The Secret Formula of Giving Days
- 1. The Secret Formula of Giving Days #15NTCgivingdays Caryn Stein Jamie McDonald
- 2. #15NTCgivingdays Let’s Get to Know Each Other Caryn Stein @caryn74 VP of Communications & Content Network for Good Jamie McDonald @genero_city Founder & CEO Generosity Consulting
- 3. #15NTCgivingdays So what’s the deal with Giving Days?
- 5. #15NTCgivingdays Types of Giving Days Regional #GivingTuesday Affinity Proprietary YourCause
- 6. #15NTCgivingdays Why Giving Days Work
- 7. ELEMENTS OF SUCCESSFUL GIVING DAY CAMPAIGNS #15NTCgivingdays
- 8. #15NTCgivingdays 1. Set a big goal!
- 9. #15NTCgivingdays 2. A passionate leader & team
- 10. #15NTCgivingdays 3. Brand your campaign
- 11. #15NTCgivingdays11 4. Amplify through “hubs”
- 12. #15NTCgivingdays 5. Be creative…and social
- 13. #15NTCgivingdays 6. Be Contagious Frequent, SHAREABL E content Donor list Prospects Board Ambassadors Staff Media Volunteers Hint: COPE - Create Once; Publish Everywhere
- 14. #15NTCgivingdays 7. Engage community partners
- 16. #15NTCgivingdays 9. Celebrate, thank, celebrate.
- 18. #15NTCgivingdays When should I get started?
- 19. #15NTCgivingdays How much will it cost?
- 20. #15NTCgivingdays What’s the right goal? Donors New Donors Dollars Recurring Givers Participation
- 22. #15NTCgivingdays Set up a giving pyramid Raise $50,000 8,500 donors in data file • 3% participation • 255 Donors Planning + Inspiration = Success
- 23. #15NTCgivingdays How do I involve my staff and board? Planning Matching Funds Personal fundraisers Challenges Social Media Ambassadors Goal Setting Events Skill sharing
- 26. #15NTCgivingdays Maximize with Matching: Four Ts Ten:One Impact Target Time Thank
- 27. #15NTCgivingdays Matching Matters Sample messages • Do twice the good with one donation. • Contribute today to make sure we can match your gift. • Every gift made to this urgent appeal – up to X – will be matched dollar for dollar. Your matched gift will deliver X. Please be especially generous. • A donor, just like you, will match any donation between now and X. • This match is a great opportunity to give your first online donation to support our work. • Make a special gift to X before the match runs out to have your gift doubled. • A fellow supporter has promised to match, dollar for dollar, whatever you can chip in today.
- 28. SETTING UP YOUR GIVING DAY EXPERIENCE #15NTCgivingdays
- 29. #15NTCgivingdays The Right Stuff • A solid website • Online giving platform • Flexible email marketing provider • Social media monitoring tools • Kickass visuals
- 30. #15NTCgivingdays At a minimum: – Clean, simple giving process – Automated thank yous and tax receipts – Mobile-ready site for learning & giving – Easy admin for set up, and management – Embedded social sharing – Instant reporting on the progress of your day Ideally you’ll also have: – Multiple inspiring fundraising pages – Equipped to show your matching funds – Peer-to-peer fundraising capability – Donor scroll or progress meter What online giving capabilities do I need?
- 31. #15NTCgivingdays
- 32. #15NTCgivingdays
- 33. #15NTCgivingdays
- 35. #15NTCgivingdays 5 Things Giving Day Appeals Must Have • Urgency • Consistency • Specificity • Identity • Clarity
- 37. #15NTCgivingdays
- 38. IS A GIVING DAY RIGHT FOR YOUR ORGANIZATION? #15NTCgivingdays
- 39. #15NTCgivingdays Questions to ask yourself • Do we have the team, time, resources to participate in a Giving Day? • Can we afford not to?
- 41. #15NTCgivingdays But wait, there’s more! Collaboration Notes: http://po.st/OFfH9X Evaluation Survey: http://po.st/P9VoCq Giving Day Guide http://n4g.me/GivingDayGuide
Editor's Notes
- #7: Capitalize on the energy, branding, and goodwill of an established giving day.
- #16: Matching funds can be allocated in straightforward ways, as described previously, but they can also be used to generate excitement and participation.
- #20: Plan to spend 10% of the amount you plan to raise.
- #25: Badass Brooklyn Animal Rescue initiated a rescue to happen live during #GivingTuesday. This organization shared the progress through their email and social channels, and dubbed the 11 pups they rescued the #GivingTuesday Dogs.
- #26: Moveable Feast rallied their volunteer base to create fundraising teams to raise funds on #GivingTuesday.
- #30: Your tools should enable you to have surround sound, consistency, frequency.
- #32: Specificity, ease of use. Evoke the larger movement.
- #33: Social proof
- #34: Tapping into brand and identity
- #37: Your appeals should include scripted moves, clear calls to action.
- #38: #GivingTuesday can be a great way to highlight and launch a new program. This helps generate excitement, differentiate your appeals from other campaigns, and gives you something specific to talk about.
- #39: Section Break
- #41: FAQS: New donors? Cannibalize other fundraising? Do all funds have to be raised on my giving day? Can I over-communicate and turn people off? What if I don’t reach my goal?