LIES, DAMNED
LIES AND
STATISTICS (about
TEDTalks)
Sebastian
Wernicke
Could a TEDTalk be ever
reverse engineered ??
Three important things to look
upon
➔Topic
➔Delivering the Talk
➔Onstage Visuals
TOPIC
The topic should not be technical
but should be something that the
audience could connect with.
DELIVERING THE TALK
According to the statistics, the
longer the talk, the higher the
rating irrespective of the
constraints of the organizers.
It is okay for the speaker to fake
intellectual capacity i.e. audience
should be provided with a service
and what the speaker can have
rather than what one does not
have.
ONSTAGE VISUALS
The most obvious thing is the
speaker himself so he should
dress up slightly more than a
average TED speaker.
RELEVANCE TO THE
MANAGERS
There’s not much of relevance of
a manager in India but in
effectively engineering a
TEDTalk, TEDPad is a excellent
device.
TEDPad is a matrix of 100
specifically selected, highly
curated sentences that one can
easily piece together to get your
own TEDTalk.

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16.02.2018