The document discusses market research conducted on a design concept for an advertisement. The research found that respondents liked the all-black and white design with a navy and gold bottle that made it stand out. There was a concern that the advertisement portrayed smoking positively, which some found problematic. To address this, the cigarette and smoke would need to be removed through cropping or airbrushing for compliance with advertising standards. Overall, people responded positively to how the advertisement was laid out.
