This document discusses various link building techniques that can be used to improve search engine rankings. It begins by explaining that traditional link building can be intimidating for many and outlines simpler alternatives. Several specific techniques are then described, including asking for backlinks from friends and colleagues, participating in forums to build relationships, creating valuable content like blog posts, directories, and infographics that others will want to link to, and focusing on creating high-quality, unique content around topics people care about. The document emphasizes that links are still important for search engine optimization and that regular, quality content is key to attracting links over time.
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