Intensity determines loudness - a sound wave with higher amplitude and energy is louder. Frequency determines pitch - a higher frequency wave is higher in pitch, while a lower frequency wave is lower in pitch. Intensity is measured in watts per meter squared and describes the energy of a sound wave. Loudness is how intense a sound is perceived by humans. Frequency is measured in Hertz and refers to the number of vibrations per second, with human hearing ranging from 20-20,000 Hz.