2 factor authentication presentation

Password Security
Michael McVerry
01.03.2014
Your Name
p: Your Number
f: 888.783.3618
yourname@coalitiontechnologies.com
www.coalitiontechnologies.com

Overview
An Integrated Approach
Why do WE need good password security?
How passwords work
Coalition’s Standard Password Policy
Password security for clients
Picking a secure password for personal use
2-Factor Authentication
▪ What are the benefits and drawbacks
▪ eCommerce
▪ Wordpress
▪ On Google Apps
CompanyName, Online Marketing Strategy -

Why we need strong
passwords
You are a digital bouncer.

Why we need strong
passwords
An Introduction
Food for Thought: Every team member at Coalition Technologies
deals with passwords multiple times per day. Whether it’s their
personal Google Account password, or using a client’s password to
work on their site or marketing campaign, passwords are a secret
key that allow us to do our work day in and day out.
A password is much more than a character string. It is a digital
security guard, or bouncer. Passwords let certain people in to a
project, while keeping bad guys, and people who don’t need to be
there, out. Keeping good passwords could be the key to working
safely and efficiently on a project, or losing all your work, getting
hacked, sued, fired, etc.

How Passwords Work
It’s more complex than you
think!
How Passwords Work, in 40 seconds: Most people think, or
incorrectly assume, that the password they create for a website is
stored in plain text. What this means is when I register for an
account on Target.com, and choose the password “loveybutterfly”,
that text is stored in the database. That is False. Most (good)
eCommerce providers hash their passwords.
A hash is made with a formula that takes the word and converts
it into a number.
Instead of dangerously storing your actual password, web sites can
just store the hash of your password, then compare that to the hash
of the password you're using to log in.
This method is safer because if hackers every hacked a database,
they would not see your actual password- they would only see the
hash of your password. More on how this works next.
Further Study: Target Corp was recently hacked and over 40
million credit card and debit card numbers were stolen. It is up in
the air to whether the PIN numbers were hashed, or stored in plain
text.

How Passwords Work
Hashing Example
1. You tell a site you want your password to be “marbles”
2. Instead of storing “marbles”, they hash it and store something
like 3832c** instead.
3. Next time you want to sign in, you say "my password is
balloons!"
4. They hash balloons and get d0eea, which is totally not the same
as what they already have stored (3832c). REJECTED!
5. You try again with marbles - they hash it, get 3832c, and since
it's the same as what they stored already you're good to go.
SUCCESS!
6. Hackers hack the database, get your email address and 3832c,
which they totally can't use to log in to your Facebook account.
BUMMER FOR THEM!
It's like when you go to jail - they can check if you've been there
before by your fingerprints, not by making a copy of your entire
body.

Coalition Password Policy
Abide.

Coalition Password
Policy
Joel – CEO & Password
Enforcer
The Rundown
All employees are expected to adhere to the company password
policies, both for their own company accounts, and for access to
their client associated accounts. Violation of any of these policies is
considered a severe breach of confidentiality, security, and is a
fireable offense.
1. Employees are expected to maintain a secure password for
access to their coalitiontechnologies.com account.
A. Passwords must be no less than 6 characters.
B. Passwords cannot contain the employee’s first name, last
name. Passwords cannot be derived from the company name
or variations on the company name.
C. Passwords should contain at minimum, 1 of each of the
following: number, upper case letter, lower case letter, and
special character (# , . , ! , etc).
D. Passwords cannot be shared with other websites,
accounts, or profiles and must be unique to the
coalitiontechnologies.com account.
E. Passwords cannot be stored or saved in a web browser
on any public, shared, or personal computer. Passwords
should not be stored in any web browser unless the device
on which the web browser is installed has a different

Coalition Password
Policy
Joel – CEO & Lawmaker
F. Passwords should not be written down or displayed in a
public, shared, or common space. If writing down a password
proves to be necessary, it should be written down in such a
manner where it is not easily associated with a particular user
account or easily identified as a password.
G. Passwords should be changed every sixty days.
Passwords should never go unchanged longer than 90 days.
H. If at all possible, user credentials should not be shared
digitally, by email, instant message, or text message. In
instances where communicating credentials digitally is
required, employees should avoid identifying the credentials
in an easily identifiable manner.
2. Employees are expected to follow secure practices whenever
working with client provided credentials, or working with
access to client properties or materials.
A. Whenever possible, Coalition should receive and
maintain its own unique set of user credentials,
independent from client employees, officers, or other
outside contractors. Sharing credentials or access with
other companies, or individuals should only be done as a last
resort.

Coalition Password
Policy
Joel – CEO & Keymaster
B. Coalition should never maintain access or credentials
to client sites or web properties beyond such a time that
work is being provided or contracted. When work is
completed or the relationship with the client ends, Coalition
employees should remove any record of access credentials
(including emails, digital documents, hard copies, etc) and
request that the client either delete or modify the credentials
that Coalition had access to.
C. Employees should not share client credentials or
passwords with other employees, unless they have
authorization from their direct supervisor. If access must be
shared, the person directly responsible for the project
D. Passwords must be no less than 6 characters.
E. Passwords cannot contain the employee’s first name or
last name. Passwords cannot be derived from the company
name or variations on the company name (EX: ClientNAME,
Client123, Client.Name.123, clientname!, etc)
F. Passwords should contain at minimum, 1 of each of the
following: number, upper case letter, lower case letter,
and special character (# , . , ! , etc).
G. Passwords cannot be shared with other websites,
accounts, or profiles and must be unique to the
coalitiontechnologies.com account.
H. Passwords cannot be stored or saved in a web browser

Coalition Password
Policy
Joel – CEO & Keymaster
I. Passwords should not be written down or displayed in a
public, shared, or common space. If writing down a
password proves to be necessary, it should be written down
in such a manner where it is not easily associated with a
particular user account or easily identified as a password.
J. Passwords should be changed every sixty days.
Passwords should never go unchanged longer than 90 days.
K. If at all possible, user credentials should not be shared
digitally, by email, instant message, or text message. In
instances where communicating credentials digitally is
required, employees should avoid identifying the credentials
in an easily identifiable manner.
L. If passwords have been shared, the person most
directly responsible for ongoing client support or service
will be held responsible for changing the password after
secondary or third party users have completed their work.
M. Each employee is directly responsible for all
passwords they have access to. Should they note any
violations of password policies on shared credentials,
they must immediately notify their direct supervisor and
work to rectify the situation, either by updating
credentials or requesting that the client remove access.

Dealing with Client
Passwords
And how to explain it to them.

Client Perspective
What it means to them
Explaining our password policy to the client means building trust
with the client. Once you take the time to explain our password
policies, and the importance of adhering to them, the client will gain
increased respect for Coalition, and have confidence in the
seriousness of our work.
Tips when dealing with client passwords:
1. Have the client generate unique passwords and login
credentials for Coalition and ONLY Coalition. In addition to
ensuring no one has our level access, we maintain security if
the client’s own passwords are breeched.
2. Change client provided passwords to adhere with Coalition’s
password policies.
3. Do not use the same password for multiple client logins.
4. Update the client dossier with our passwords and check
permissions to make sure only people who need access,
have access!
5. Keep your own computer, email, and workstation secure!

Search Engine
Optimization
Scope of Work (cont.)
▪ Off-site analysis and changes
▪ Online public relations and link building
▪ High end – major media, newspapers, large
organizations
▪ Mid tier – bloggers, social media for SEO, mid-
level sites
▪ Low level – social networking sites, QA sites,
forums
▪ Backlink and 404 analysis and changes
▪ Search engine results pages metrics influencing
(clickthrough rates, bounce rates, tracked time on site,
verified sessions with history)
▪ Content writing, blogging, and more
▪ Proprietary Coalition techniques.
We strive to maintain a leading edge in the SEO industry while
providing only white hat, Google Webmaster compliant campaigns.
This approach ensures a better user experience, better long term
outcomes, and more security for your site’s marketing results.

Two-Factor Authentication
The Future.

Two Factor
Authentication
What is it?
Two-factor authentication is a security process in which the user
provides two means of identification, one of which is typically a
physical token, such as a card, and the other of which is typically
something memorized, such as a security code. In this context, the
two factors involved are sometimes spoken of as something you
have and something you know. A common example of two-factor
authentication is a bank card: the card itself is the physical item and
the personal identification number (PIN) is the data that goes with it.
According to proponents, two-factor authentication could drastically
reduce the incidence of online identity theft, phishing expeditions,
and other online fraud, because the victim's password would no
longer be enough to give a thief access to their information.
Token that an authorized user would have in their possession for 2-
Factor Authentication. These are largely being phased out, however
Kenny still has one.

Two-Factor
Authentication
Where should I use it?
Many consumer oriented websites such as Amazon, Yahoo, and
most bank sites can be configured to use two factor authentication.
As a digital strategist, you can greatly enhance you clients’ security
by enabling two factor authentication. Here is where you can use it.
Magento – Two-factor authentication can be enabled with an $80
extension. Consider many Magento stores process thousands of
dollars each day and $80 is a small price to pay for enhanced
security.
Reference: http://www.magentocommerce.com/magento-
connect/two-factor-authentication-6451.html
Wordpress – Two-factor authentication can be enabled by installing
the Duo Two-Factor Authentication Plugin.
Reference: http://wordpress.org/plugins/duo-wordpress/
Gmail and Google Apps – Two-factor authentication can be
enabled for your Google Apps account, greatly enhancing security
to your Email, Calendar, and most importantly, Google Drive, where
all your passwords and client dossiers are found!
More on how to enable this on the next page.

Site Improvements
(cont.)
Edit the screenshots, the suggestions, and move the numbers to correspond to the
suggestions, based on your client’s website. The RGB color values for the Green #’s are
RGB (50,151,55). ASK JOEL OR SEO TEAM FOR 5 MINUTE CHECK OF MOST IMPORTANT
FACTORS. DON’T JUST USE THE ONES BELOW. CREATE YOUR OWN!
A Few More of Our Suggestions:
5. Locate the Google Analytics tracking
code found in the source code. How
many instances are there? Are there
multiple properties installed? Are
they using asynchronous code?
Where is the main property located
(HINT: it should be found at the end
of the <head>).
5. Identify whether or not the site
contains duplicate content created
by multiple URL’s representing the
home page. The home page is the
most important page of your website
and when you have multiple
occurrences the value of the home
page is diluted.
5. Identify any other duplicate content
issues through out the website. Pages
are frequently duplicated as a result
of URL changes, dynamically
6
7
5

Site Improvements
(cont.)
of the <head>).
page is diluted.
6
7
5

SEO Timeline - Results SEO provides one of the best returns on investments available.
When done correctly, the efforts provide long term, consistent
growth that lays a solid foundation for any business.
The results don’t come over night- the best SEO campaigns take
time to grow, and results typically trail sixty to ninety days after
work is performed.
Typical SEO campaigns see the following performance
milestones:
▪ At 90 days, our clients can expect to be seeing meaningful
traffic from a number of long tail keywords and are beginning
to rank for many broader search phrases.
▪ At 180 days, our clients typically see the increases in monthly
profit from organic search paying for their SEO campaign. A
combination of on page improvements, and new site visitors
provide a consistent revenue stream.
▪ At 360 days, you’ll be enjoying national ranking on many

SEO Timeline – Work The timeline of work performed by the SEO team typically follow
this timeline (subject to change by SEO Strategist, SEO Manager
and your needs:
▪ Week 1: SEO Kickoff Call – comprehensive review of your
business so our team can determine the best tailored strategy
to achieve your goals
▪ Week 1-2: Keyword Research, Site Review, SEO Plan
Creation – Hundreds of keywords selected for your site,
website reviewed by SEO technicians and programmers for
errors and opportunities. SEO Strategist and SEO Manager
create initial SEO Plan for your site .
▪ Week 3: SEO Report Call: full review of our SEO Report and
Plan and discussion of our strategies to achieve your goals
▪ Week 3-12: On-site SEO Work and Off-site SEO Work
Begins: development and implementation of keyword
sitemap, title tag, meta description, alt img attribute, headers
and other on page copy. Programming fixes to duplicate copy
issues and site structural issues. Source code fixes and
changes. Link building and online PR work begins. Proprietary
Coalition techniques launched.

SEO Case Study
UrbanArmorGear.com
In the spring of 2013, Coalition was
approached by a leading mobile device case
manufacturer to launch a new consumer
facing eCommerce store.
The client’s key objectives for the new site
were:
▪ Get exposure of the brand to new
customers in organic search.
▪ Increase the conversion rate for site
visitors.
▪ Provide a future ready site that operated
well on mobile devices.
▪ Make the various product categories
more accessible and easier to navigate
than the present site.
▪ Improve the reliability of their shopping
cart’s technical performance.

SEO Case Study
UrbanArmorGear.com (cont.)
715% Return on Investment
Coalition built and marketed that
eCommerce site with an emphasis on
cohesive branding, visual navigation, and
SEO best practices. The result six months
later?
▪ Quarterly revenue increased by
$160,000.
▪ Conversion rate increased by 14%.
▪ Improved user behavior metrics.
▪ 90% increase in organic traffic.
Urban Armor Gear’s decision to invest with
Coalition to build their new website and
market their products has paid big dividends.

SEO Case Study
NextDayFlyers.com
Coalition started working with Next Day Flyers
in May of 2012. By May of 2013, organic
search revenue had increased 55% from
$263,000 per month to $408,000 per month.
Coalition’s work for Next Day Flyers included:
▪ Technical analysis of SEO site errors and
collaboration with Next Day Flyer’s in-
house team of developers to implement
fixes
▪ Extensive SEO copy editing and copy
writing
▪ High end link building and public relations
for SEO
▪ Coalition’s proprietary techniques

SEO Case Study
CaptainCookResorts.com
CaptainCookResorts.com has been working
with Coalition since September of 2008. In
that time, Captain Cook has seen their traffic
increase from 294 visitors per month to 4,764
visitors per month, an increase of 1,520%
over a period of almost five years. Coalition’s
goal is to build long term partnerships with our
clients so we can achieve major achievements
like this over time.
Coalition’s work for Next Day Flyers included:
▪ Dealing with a multitude of Google’s
major and minor algorithm updates
ranging from Dewey, Google Suggest,
Schema, +1 Button, Link warnings,
Penguin 1, Panda, Phantom, DMCA
penalties, Domain Crowding, Penguin 2,
Panda Dance, and many more.

SEO Case
Study
Swimspot.com
Problem:
Launched in February 2010, Swimspot.com is an e-commerce website that
specializes in designer swimwear. After launch, the website struggled to generate
traffic and revenue, despite having been custom built with some advanced
technical features.
Solution:
Coalition noted some significant concerns with user experience and conversion
elements on the website. After providing consulting to their development team, we
began marketing the site through organic SEO, pay per click (Adwords / Adcenter),
and online PR.
Results:
As our efforts kicked in, Swimspot saw a 435% increase in sales during the first
year. Revenue and traffic have continued to climb at 2x their previous rates into
2012. The sales increase in the first year alone was worth well over $500,000 to this
ecommerce retailer.

SEO Case
Study
Wolff Criminal
Defense Problem:
Launched in the summer of 2012, WolffCriminalDefense.com wanted traffic on
searches relating to DUI, lawyer, and attorney, in the Seattle area. But dozens of
other competitors with much older sites and large content volumes were vying for
the same keywords.
Solution:
Aaron Wolff hired Coalition almost immediately after site launch. This enabled us to
immediately lay a road map to success in his competitive regional search results.
By optimizing all pages for user experience and improving on his content, we had
the basis for success.
Results:
Within 3 months, Wolff Criminal Defense was ranking on the first page for almost
all of their competitive search results pages. Aaron receives over 15 calls a month
from organic search alone and has hired a second attorney for his fledgling law firm
as a result.

Suggested Spend Our team examined these factors in recommending your SEO
budget:
▪ Strength of Competition. Stronger competition means that
more work must be done to displace the top ranking websites
in your industry Number of Monthly Searches. High numbers
of monthly searches means more interest. More interest
means more competition and that means our efforts must be
exhaustive and consistent.
▪ Other Results. A greater amount of results shown indicates
that more competitors are focusing on optimizing for these
key terms.
▪ Speed Desired. The faster you want results, the harder we
have to work. Our standard suggested spend is based off of
results matching those outlined in our SEO timeline.
▪ Current Site Status. If your site leaves a lot to be desired in
either user experience or in search optimization, we have
more work to get your site to a profitable outcome.
Based on these factors, we recommend a budget of $SEO per
month.
Update the table on the right and then the
smart art graph on the left with the same
information.
Make sure that the number entered is
reflected in the graph before moving on.
Use the Adwords Keyword tool to
evaluate a particular site and generate
most of these numbers.
DELETE THIS BOX.

PPC
Management
Striving to be the most comprehensive team of experts marketing
online, we’ve pursued and received certification as a Google
Adwords Partner.
Many of our clients choose to operate pay per click (PPC)
campaigns as their SEO efforts begin to have an impact. PPC
results allow you to buy revenue. When setup properly, they can
provide excellent data to inform you on your conversion opportunity
and on keyword value for SEO.
PPC efforts include:
▪ Business and keyword research
▪ Bottom-up keyword analysis
▪ Ad writing and testing
▪ Campaigns, ad groups creation
▪ Remarketing campaigns
▪ Analytics review and data processing.
▪ Ongoing tracking and improvements
It’s important to remember that PPC allows you to ‘rent’ the traffic
to your site- visits are only as good as your marketing budget. SEO

PPC
Management
(cont.)
An important part of getting accurate data is ensuring that the appropriate tracking tools are in place. Once those
are set up, you can run complex multi-variate and A / B split testing to determine effectiveness. By evaluating
user responses to design, content, and navigation changes you can truly maximize your ROI. In the example
above, the left hand landing page generated 50% less revenue than the one at right. That difference equaled
$25,000 in revenue gains.
One of the great benefits to pay per click campaigns with Google’s
Adwords or Microsoft’s Adcenter is that they allow you to have truly
data driven marketing efforts. Whereas traditional marketing efforts
often involve assumptions, PPC efforts can be completely based off
of data.
VS
.

PPC Case
Study
Spinning.com
Problem:
Spinning, the brand behind spin bikes and spin classes around the world, was
spending close to $.20 for every $1.00 of revenue that their pay per click campaign
generated. Bordering on losing money with the effort, Spinning turned to CT in
December of 2011.
Solution:
Coalition completely revamped the Spinning Adwords & Adcenter campaigns,
adding new ad groups, ads, keywords, and editing the bids for each. We also
offered consulting on landing pages and user experience for the Spinning.com site.
Results:
Ninety days later, Spinning’s conversion rates were up and their CPA (cost per
acquisition) was down. That meant they were spending less to get more revenue.
Our initial improvements netted them $250,000 in additional profit in the first year
we managed their campaigns.

PPC Case
Study
DarasDiamonds.com
Problem:
The paid search efforts for Dara’s Diamonds had been setup by the client and left
to run on their own. As a result, they provided little meaningful data and even less
meaningful revenue to support this successful online retailer.
Solution:
Coalition’s Digital Strategist recommended a dramatic increase in spend (from
$800 per month to $3,000 per month) and a restructuring of their ad campaigns so
that they would provide better data and consumer targeting.
Results:
All metrics soared once Coalition’s managed campaigns went live- we generated a
236% increase in visits, an 1,000% increase in revenue, a 240%increase in
transactions, and a 207% increase in per visit value. The client’s self managed
campaign averaged $2,200 in revenue monthly. Now? Dara’s is averaging $25,000
per month. For every $1 spent, they’re generating over $6 in revenue.

PPC Case
Study
LeaseAdvisors.com
LeaseAdvisors.com markets to a heavily
competitive industry with global financial firms
backing some of their competitors. In an effort
to move to the forefront in their industry, they
hired Coalition to market their services online.
▪ Since taking over their paid search efforts,
Coalition has reduced the cost per
conversion from $450 each to $69 each.
▪ Campaign costs have decreased by over
60% while qualified, incoming leads have
increased by nearly 400%.
▪ The exciting results and change in
profitability have allowed our client to
expand into multiple international markets
en force.

Social Media
Introduction
One of the big buzzwords in digital marketing is social media. But
how do you get social media from trend to revenue?
Successful social media managers understand that ‘likes’ aren’t
inherently profitable if you allow them to be just single clicks on a
web page. Likes / tweets / +1’s / pins become powerful when:
▪ You use them to stay in communication with the customers
you’ve already won.
▪ You use them to get your existing customer base to reach their
social circles, for you.
▪ You use them to establish a voice of authority in your industry.
▪ You use them to advance your search rankings.
Coalition doesn’t allow your social media efforts to become just
another way to make an impression. We focus on making an impact
in your bottom line. Social media activity will be a crucial part of our
SEO effort.

Social Media
Scope of Work
Our social media efforts focus on the following activities:
▪ Regular content production and sharing across social networks
oriented around the following topics:
▪ Current events.
▪ Trending topics.
▪ Industry related conversations.
▪ Interacting with followers / fans / friends.
▪ Monitoring and appropriately responding to negative content
(complaints / spam / etc).
▪ Seeking out social based PR opportunities.
▪ Contest creation and management, as available.
▪ Paid social advertising.
▪ Developing social partnerships with industry.
▪ Generating social links for SEO benefits.

Social Media Case
Study
TRUElinkswear.com
Problem:
TRUE linkswear is a forward thinking golf shoe brand, which had never been able to
generate meaningful revenue from its Facebook audience.
Solution:
Our social media managers came up with a creative concept that emphasized their
product’s industry leading comfort. By using a coordinated launch across all social
media outlets, web properties, and email, we were confident it would get the
attention it deserved.
Results:
The TRUE linkswear inaugural contest generated $3,900 in revenue at a cost of
$875. The contest also led to 240 new email subscriptions, 1,200 new likes, and
over 120 product reviews which can be redistributed through other marketing
channels. The campaign proved successful in profitability, likes, and opportunities
for ongoing engagement.

Email
Marketing
Introduction
The core objective for any Coalition project is to drive amazing ROI.
Email marketing is a great way to amplify the effectiveness of the
work we do in driving new traffic and conversions to your website.
Email marketing gives you the opportunity to go out and get your
customers’ attention with new promotions, new products, and
helpful insights into your industry. Effective email marketing
campaigns take a one time buyer (or visitor) and increase their
lifetime value to your company.

Email
Marketing
Scope of Work
Our email marketing efforts include:
▪ Integration with selected email marketing services, such as
MailChimp, Constant Contact, Aweber, or iContact.
▪ Setup of on site subscription forms and opportunities.
▪ Creation of email marketing templates that can be used for
ongoing communication with your clients. Standard email
template designs include 1 wireframe, with 1 round of revision,
followed by 1 mockup with 1 round of revision.
▪ Strategy review and creation of calendar of email blasts
correlated to various company events or holidays.
▪ Optimization of existing templates, email subscription lists, and
strategies, based on effectiveness of work.
▪ Campaigns to drive increased email sign ups among various
customer groups.

Email Marketing Case Study
Vitalyte.com
Problem:
Vitalyte had a large, loyal, consumer base that tended to purchase at longer
intervals and often only purchased one product that they were familiar with. Vitalyte
wanted to ensure they were maximizing the value of every opportunity and had
failed to address email marketing.
Solution:
The CT design team worked with our marketing consultants to design and build
several email templates for use in conjunction with different promotions. We also
helped to formulate strategies to get existing consumers to opt into an email
marketing list.
Results:
Vitalyte’s original investment on Coalition services was $5,400 for site design
changes, email templates, and management of the email campaigns and
promotions. Over the past twelve months, that investment has generated nearly
$42,000 in product sales.

Retainer
Services
Introduction
Many of our clients would rather avoid the headache and expense
presented by staffing an in house technical team. Often they turn to
Coalition to provide the talent needed to effectively manage,
maintain, and market their website.
We’ve created a retainer program that allows you to turn to us for a
wide variety of services. It offers several key benefits that you won’t
get from other agencies or an internal team:
▪ Quick response time. Most work requested under a
retainer can be completed within two weeks.
Occasionally, we can address more urgent needs on the
same day.
▪ Specialization. Its hard to find employees or contractors
that are good at everything. That’s why Coalition staffs a
diverse team of professionals in a number of industries.
Retainers give you access to their capabilities on an as
needed basis.
▪ Cost effective. Retainers are billed on an as needed
basis. Rather than having monthly salaries or a recurring
charge, Coalition only debits your account when the

Retainer
Services
Retainers are an effective way to harness Coalition’s full capabilities.
Because our company offers the best talent in a variety of skillsets,
you can turn to us to handle everything from graphic design to new
development projects.
Unlike traditional retainers, ours are not billed monthly and balances
are only renewed when needed.
Work performed under the retainer will be billed at the following
hourly rates:
Service Rate Per Hour
HTML and CSS $110
Graphic Design $90
Javascript and frameworks $110
Content Writing & Editing $75
Social Media Management $75
SEO Technicians $75
SEO Manager $200
Programming (PHP, etc) $150
Web Development Manager $200
Facebook App Development $125
Quality Assurance & Data Entry $60
Digital Strategists $90

Our Approach
Why do our clients rave about our design and development work?
World-class marketing work
Few agencies can match the caliber of integrated
approach marketing strategies that Coalition
brings to the table. We’ve assembled a diverse
group of experts to help analyze, advise, and
implement a successful campaign on your behalf.
From cutting edge SEO, to PPC, to social media,
or mobile engagement, Coalition’s holistic
approach is unrivaled.
Close partnership with your business
We take the time to REALLY understand your
products & services, business model, sales
pitches, company history, experience, and will
build a relationship with you and your team. We
then apply our knowledge of website design &
marketing to help you create your ideal online
strategy to maximize revenues.
Amazing website design
Our team, consisting of 24 experts, makes web
development painless. We have a very talented
group of website designers, graphic designers,
usability experts, and programmers. Everyone
has been hand-picked by our CEO, who is a fully
capable web designer, programmer & SEO
manager himself.Conversion optimization
Conversion optimization refers to the techniques
we use to make a higher number of people take a
desirable action while on your web page. Whether
it’s a purchase, a share, phone call, or sign up,
your online presence should be motivating your
visitors to become your loyal customers. Our team
is dedicated to delivering these results to you.

Client Testimonials
What are people saying about Coalition?
Google Apps Marketplace 23 Reviews
“I needed help getting my business on the first page of Google with 10 competitive keywords. The staff was
friendly and they got me on the first page and in good position for all of my keywords. They also suggested a
couple of others that I should compete with, thankfully they did because those keywords are getting me more
traffic and business! Thanks guys!!” – Rebecca Smith
Yelp 15 Reviews
"We have used Coalition Technologies on several web design and search engine optimization projects and have
always had great experiences. Thank you!“ – Chris Lohman
BigCommerce Experts 19 Reviews
“The team over at Coalition Technologies did a great job designing and building our website. Everything looks
great and they are super professional. I would recommend their services to anyone who would like to have an
ecommerce store.” - Hopkins AG
Linkedin 57 Endorsements
“I have referred many of my clients to Joel at Coalition Technologies. The feedback has been great every time. I
appreciate that Coalition Technologies can handle more sophisticated projects like Adwords management, app
creation, and custom web design which are essential these days.” – Nick Fitzer, Zillow.com

Client Comments
“Coalition came highly recommended by multiple other trusted business partners
and we have not been disappointed.”
Maikel M., PromaxNutrition.com
“Our experience with Coalition has been extremely positive. The work they have
done for the design and development on our website is extraordinary.”
Bryan B., MirabellaBeauty.com
”I usually don't get that excited about services that I've had, but I can honestly say
that CT did a SIX star job on my website. I had used three different web
developers previously and none of them knew the first thing about SEO and did a
poor job of building my website, let alone promoting it. CT completely rebuilt my
website from scratch and made it run exactly as I had envisioned it.” Kenny K.
CoastMedicalService.com

Timeline and Pricing

Timeline & Pricing
SEO & Marketing
Search Engine Optimization:
$SEO per month for twelve months. Budgets are scalable based on
your needs.
PPC Campaign:
$599 one time setup then 20% of total spend per month with
Google or Bing. $PPC recommended spend per month.
Social Media Marketing:
Dedicated social media management (focusing more on customer
engagement) available for $SOCIAL per month.
Email Marketing:
$875 for the design and development of a single email template.
$EMAIL per month, for a recommended #BLASTS email blasts per
month.
Retainer:
$RETAINER recommended for maintenance, design, and technical
development work not covered by other services.
Our marketing teams are prepared to begin on your project

The Coalition Commitment

Our Commitment Guaranteed Responsiveness: We pride ourselves on our
response times. You can call us directly or send us an email. Either
way, you get direct access to us so that we can start working for
you.
We Work Hard to Understand Your Needs: We take the time to
understand what you need done. This eliminates the back-and-forth
communication marketing companies put their clients through. We
get the job done right the first time by understanding your needs.
Better Value: We build our business not by being the cheapest, but
by providing the best value. Coalition is one of a select group of
design firms that also employs world class marketers. Combining
the two skillsets ensures your site will reach more people, and sell
more effectively.
Long Term - Relationship Focused: We are interested in obtaining
clients for life. We want our clients to rave about the service they
receive from Coalition, so we make customer service our top
priority.

Thank You We appreciate your time and consideration. If you have further
questions, please call Your Name at Your Number.
p: Your Number
f: 888.783.3618
yourname@coalitiontechnologies.com

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