2. production techniques evaluation (lf)
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The document discusses different graphic design mediums for advertising products. It provides advantages and disadvantages of posters, radio advertisements, videos, and video games. For posters, it notes they are eye-catching but people may walk past them. Radio ads reach many people but lack visuals. Videos attract audiences with visuals and audio but take significant time. Video games draw attention interactively but have design restrictions. The document also reflects on specific projects, including a Coca-Cola poster, radio ad, and rainbow-themed video game. It considers which medium best advertises a product and which project seems most professional.
2. production techniques evaluation (lf)
- 3. Graphic Design Production Advantages of working in this medium The advantages of working in this medium are, you can have people see what you are trying to advertise, without the person actually having to find something or watch a whole video for example. Another advantage is, a poster for example is something that quickly catches your eye and you can instantly see what is being sold, or what point is being put across. Disadvantages of working in this medium The disadvantages or working in this medium are that a lot of the time people may just walk straight past posters. This means it takes extra work to make sure it is eye catching.
- 4. Similarity: Using colours to represent each of the flavours. Similarity: The silhouette of the coke bottles. Difference: I wanted to add more to it so I had things exploding out of the top of the bottle. Difference: The position of the logo. Difference: I changed the colours to the new coca cola flavours to advertise the more modern flavours. Similarity: Having the writing be like the background to look like it is cut out of the bottles and the swish as well.
- 5. I could have improved my design by making better images to come out of the bottle myself instead of using the shape tool. I thought I did well at using the warp tool to make the shape of the cola bottle and put the lettering across them. I could have tried to make the logo myself instead of just cutting it out of an existing design, including the white swish across the bottom. Looking back at the coca cola adverts I can see that I should have put the logo higher up on the bottle so that it will fit better on the bottles.
- 6. Radio Production Advantages of working in this medium The advantages of working in this medium are, that you can get your message to nearly very one because nearly everyone listens to the radio in the car. • Disadvantages of working in this medium The disadvantages of working in this medium are, that you cant show people the product its self and radio adverts can easily go unnoticed where as with a TV advert you would get a visual as well as a sound.
- 7. Radio Production I wanted to add something to do with change and powerful speeches and “happiness” like some of the more recent adverts. Background music is also something used in not just Coke adverts but in must radio adverts. Other adverts have more sounds added to them like sounds of the coke can opening and ice hitting the bottom of a glass but I decided to go against that because I wanted my advert to stay on the theme of happiness.
- 8. Radio Production I wanted it to sound insperational so I added the music to it so that it want just a speech. I feel I could have added more to the advert as, as it is its very simple and doesn’t have much depth to it. Yet I felt like with how I choose to make it there wasn’t much more I could add to it. I think I could have taken more time to choose a more insperational section of the speech. Yet I do feel that the part I choose got the point across.
- 9. Video Production • Advantages of working in this medium The advantages of working in this medium are that you can attract and maintain an audience with visuals as well as sounds. • Disadvantages of working in this medium It is very time consuming and takes a lot of production time and effort.
- 10. Video Production
- 11. Video Production
- 13. Video Game Production • Advantages of working in this medium The advantages of working in this medium are that you can reach out to a whole new ordinance and its also interactive so it draws your attention in more. • Disadvantages of working in this medium The disadvantages of working in this medium is that it is hard to add a lot of detail and you are restricted to certain shapes and tools you can use.
- 14. Video Game Production I wanted to use rainbows and bright simple colours My game was mainly inspired by rainbow road and having the rainbows with the night sky make it seem like its in space.
- 15. Comparison • Which product do you believe advertises the product the best? Why? The video game because people will play the game and then see that it is an advert. It also interactive so it keeps your attention. • Which of your products is the most professional? Why? The poster because it looks clean and simple and looks like something that coke would use to advertise there product the most
Editor's Notes
- #3: Include an image of your experiments
- #4: What makes working in this medium better/worse than the other mediums we are exploring?
- #5: Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
- #6: Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
- #7: What makes working in this medium better/worse than the other mediums we are exploring?
- #8: Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.
- #9: Discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
- #10: What makes working in this medium better/worse than the other mediums we are exploring?
- #11: Include some screenshots of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
- #12: Include a series of screenshots of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
- #13: Include an image of your experiments
- #14: What makes working in this medium better/worse than the other mediums we are exploring?
- #15: Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.