Research
Benjamin Fahey
Existing Product
Masthead
Kicker
Feature article
photo
Headline
Cover line
Barcode
Date line
Menu strip
Existing Product
Selling Line:
A line to show something
that’s a large feature in the
magazine and to make you
want to read.
Masthead:
Bold masthead to help grab your
attention
Headline:
The main focus of the
magazine in this issue with
the actor from it stood
behind so that you know
what you’ll be reading
about.
Anchorage:
Short and quick, including a
critics quote so that you get
an insight into the
Existing Product
Masthead:
The masthead is central in
accordance to the man in
the photos head.
Kicker:
Contrasts with the
colour of the image
behind to make it a lot
more bold and visible. Menu Strip:
Contrasting and
implementing the
colour of the title.
Research Analysis
• What common features do the researched
products have?
– All of the front covers that I have chosen have a similar style of bold
writing for the masthead.
– Two of them also have a red font for the masthead which I think I am
going to sue for my masthead as well.
• What aspects of the research will you include
within your on work?
– Red font and the bold style of the font of the masthead.
Audience
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers – Young
Adults
• The magazine will be based around entertainment
and will feature celebrities and articles that
people of these age groups should know of /
about.
Gender
Males (predominantly) • The magazine would be based more around
topics and celebrities that are more
stereotypically male.
Psychographic
Achievers and
Emulators
• It’ll show celebrities and recent
shows/films/songs which people would aspire to
and want to emulate how they are.
Social Status
All social statuses but
more towards the
upper class.
• Being aimed at emulators and achievers means
that the people reading would probably need to
be of the upper class to emulate the celebrities.

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2. research

  • 3. Existing Product Selling Line: A line to show something that’s a large feature in the magazine and to make you want to read. Masthead: Bold masthead to help grab your attention Headline: The main focus of the magazine in this issue with the actor from it stood behind so that you know what you’ll be reading about. Anchorage: Short and quick, including a critics quote so that you get an insight into the
  • 4. Existing Product Masthead: The masthead is central in accordance to the man in the photos head. Kicker: Contrasts with the colour of the image behind to make it a lot more bold and visible. Menu Strip: Contrasting and implementing the colour of the title.
  • 5. Research Analysis • What common features do the researched products have? – All of the front covers that I have chosen have a similar style of bold writing for the masthead. – Two of them also have a red font for the masthead which I think I am going to sue for my masthead as well. • What aspects of the research will you include within your on work? – Red font and the bold style of the font of the masthead.
  • 7. Audience Profile Category Demographic Content to appeal to this audience Age Range Teenagers – Young Adults • The magazine will be based around entertainment and will feature celebrities and articles that people of these age groups should know of / about. Gender Males (predominantly) • The magazine would be based more around topics and celebrities that are more stereotypically male. Psychographic Achievers and Emulators • It’ll show celebrities and recent shows/films/songs which people would aspire to and want to emulate how they are. Social Status All social statuses but more towards the upper class. • Being aimed at emulators and achievers means that the people reading would probably need to be of the upper class to emulate the celebrities.

Editor's Notes

  • #3: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  • #4: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  • #5: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?