Getting Big Without Getting Bad at DAS, 10/20/14
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This document outlines the history and growth of an agency called Huge from its founding in Brooklyn in 1999 with 7 employees to today with over 1,000 employees worldwide across multiple offices. It discusses how the agency has embraced uncertainty and not relying on process, the importance of doing work over talking about it, being flat in structure and leadership, hiring doers, breaking down disciplines, simplifying work through iterations, not being precious about ideas, and making work with friends to build an important culture. Examples of the agency's work for The Simpsons, Nike, and hashtag World Cup are provided.
Getting Big Without Getting Bad at DAS, 10/20/14
- 1. October 20, 2014 Digiday Agency Summit
- 2. October 20th, 2014 The good fight. Digiday Agency Summit
- 3. Born in Brooklyn in 1999.
- 8. Founded as a user-centric design studio.
- 9. 2004. 7 employees. BKLN 7 people.
- 10. 210 employees worldwide. BKLN 175 people. LDN 20 people. LA 15 people. 2011.
- 11. 1,000+ employees worldwide. Independent agency within IPG. ATL 100 people. BKLN 550 people. DC 45 people. LDN 60 people. LA 100 people. PDX 15 people. RIO 50 people. SF 35 people. Today. SGP 25 people. CAN 10 people.
- 12. Huge is now huge.
- 13. Bad Good
- 14. Bad Good
- 15. Bad Good
- 16. So, what is the scale that is bad?
- 18. “Yes, let’s start something!”
- 19. “We are doing some cool work.”
- 21. How we try to not go over the edge.
- 22. Embrace the uncertainty You will never do the same thing twice, get used to it. Don’t rely on process; it’s a guide, not the rule.
- 24. Doing > talking Meet in small groups for the shortest period possible. You can’t schedule the making.
- 26. Be flat Great ideas can come from anywhere & anyone can and should call bullshit.
- 28. Get shit done Hire doers over managers. Leadership has nothing to do with titles.
- 30. Disciplines are now just guidelines People who have good taste & ideas will create great work, no matter their background.
- 31. UX Design Copy Tech
- 32. Simplification is next to godliness Great work is hard work. Iterate and push ideas ‘til they are simple & smart. And then do it again.
- 34. Don’t be precious You’re going to be wrong a lot; that is how you get to good work.
- 36. Culture is important Make the best things with your best friends.
- 38. Some of our work.
- 39. Our work: The Simpsons.
- 43. Our work: Nike.
- 49. Our work: HashtagWorld Cup.
- 52. October 20, 2014 Digiday Agency Summit