The Buffalo Bills partnered with the Buffalo News on the Bills Geography program, which profiles Bills players in classroom activities and ads. As part of the program, children were invited to a sports writers camp at Ralph Wilson Stadium where they toured facilities and interviewed players. The Buffalo News also hosted an essay contest for the program, and the winner received a VIP experience at the stadium including attending practice and an interview with a player printed in the game day program. The goal was to use Bills football to engage and educate local youth.