2008 Butler Group Enterprise Architecture Master class "Bridging the gap between Business Objectives and IT Delivery"
1 like789 views
The Butler Group Master Class on Enterprise Architecture, scheduled for October 29, 2008, in Amsterdam, aims to bridge the gap between business objectives and IT delivery through presentations from industry experts. The event focuses on the strategic importance of enterprise architecture, its integration with business strategies, and includes case studies and networking opportunities. Attendees will learn actionable strategies for building effective enterprise architecture practices and engaging multiple stakeholders from both business and IT backgrounds.
2008 Butler Group Enterprise Architecture Master class "Bridging the gap between Business Objectives and IT Delivery"
- 1. Butler Group a Datamonitor Company Enterprise Architecture Bridging the Gap between Business Objectives and IT Delivery A Butler Group Master Class 29 October 2008 • Amsterdam Marriott Hotel Speakers include: Butler Group’s Research Director and Senior Analysts, Invited Case-Study Speakers, and Industry Experts. Benefits of attending • 100% independent content (industry sponsorship of these events is not permitted). • Provides access to Butler Group's many years of cross-industry expertise in many major technology and strategy areas. • Information sharing between groups is key and our smaller audiences facilitate greater networking opportunities. To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390
- 2. Event Format Formal Presentations Butler Group’s Research Director and Senior Research Analysts present the latest research and analysis on Enterprise Architecture. This enables you to gain a perspective on how the topic under discussion will impact your organisation. Questions & Answers You have opportunity to comment on and ask questions about the material covered at the end of each presentation, often leading to lively debate. Case Studies We invite carefully selected senior executives from end-user organisations, or independent domain experts, to share with you their practical experiences in developing the strategy or technology under discussion. Networking An important part of the Master Class is the opportunity for you to network with your peers, and to exchange thoughts and experiences on the topic under discussion. This takes place both during group discussions and on a one-to-one or one-to-few basis during breaks. Benefits Key Themes Building an Enterprise Architecture requires an • Translating business vision into architecture. understanding of several key technologies and methods, and so this event has been designed • Structuring Enterprise Architecture teams. to help delegates with differing roles, backgrounds, and previous levels of experience to plan and implement an • The benefits of architectural frameworks. Enterprise Architecture in their organisations. • Applying architectural governance. We strongly recommend that by involving several people from your organisation in the • The role of Enterprise Architecture in SOA. event (from both business and IT backgrounds), you will get a head start in evolving your IT infrastructure towards an • Making an Enterprise Architecture actionable. Enterprise Architecture business platform. • The role of architecture in business transformation. • The business case for Enterprise Architecture. To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390
- 3. Agenda – Day One 09:00 – 09:45 Registration 09:45 – 10:30 Translating Business Strategy and Objectives into an Architectural Perspective – Mike Thompson, BPM Practice Director, Butler Group: This opening session will examine the relationships between business objectives, IT strategy and Enterprise Architecture, and discuss the engagement that is required to translate a business vision into an architectural perspective. It will introduce Butler Group’s view of the organisational structures and processes that are required to undertake this engagement, and show some examples of organisations that have gained significant benefits from this approach. 10:30 – 11:15 Making the Business and Benefits Case for an Enterprise Architecture Programme – Tim O'Neill, Research Fellow, Faculty of Engineering and IT, University of Technology, Sydney Australia: This session will look at how organisations should approach making a business case for Enterprise Architecture, and quantify the potential and actual benefits. Some organisations have embarked on Enterprise Architecture initiatives purely on the basis that it is part of the strategic planning process and will augment the future value of other projects, only to find questions raised on an expenditure that is difficult to link to visible returns. It is therefore important to structure Enterprise Architecture initiatives in a way that produces measurable outcomes. 11:15 – 11:35 Coffee 11:35 – 12:20 Building and Using an Actionable Enterprise Architecture – Mark Blowers, Enterprise Architectures Practice Director, Butler Group: It is vital that an Enterprise Architecture does not become an isolated, static plan that exists solely to be self-fulfilling. Instead, to be successful it must readily be translated into actionable strategies and capabilities. In this session we will discuss how to approach architecture in a way that makes it inherently actionable, and how organisations should use this architecture to derive other key elements such as service delivery, security strategy, risk management, and infrastructure. 12:20 – 13:20 Lunch 13:20 – 14:05 Enterprise Architecture Modelling and Analysis with ArchiMate – Dr. Harmen van den Berg, BiZZdesign: ArchiMate is an open and independent graphical language for modelling and analysing Enterprise Architecture, supported by different tool vendors and consulting firms. ArchiMate is maintained within The ArchiMate Forum of The Open Group. This session explains the language ArchiMate and its use for modelling and analysing Enterprise Architecture, as well as learning more about the ArchiMate framework and the concepts and relations for modelling and visualising the business, application, and infrastructure architectures. 14:05 – 14:50 How to build an Enterprise Architecture Practice? – Martin van den Berg, Architecture Service Line Manager, Sogeti Nederland B.V.: More and more organisations are creating an Enterprise Architecture Practice. Building such a practice requires more than just pulling a few smart people together and calling them Enterprise Architects. When created in the right way Enterprise Architecture must have impact on decision making and projects. In this session you will learn what an effective Enterprise Architecture practices constitutes and what you can do to build and further improve such a practice. 14:50 – 15:10 Tea 15:10 – 15:55 The Role of Enterprise Architecture in SOA Initiatives – Mike Thompson, BPM Practice Director, Butler Group: With Service Oriented Architecture (SOA) gaining increased traction, commonly asked questions are 1) What is the relationship between Enterprise Architecture and SOA? and 2) what role should Enterprise Architecture play in SOA projects? This session will show how Enterprise Architecture can provide a powerful framework for SOA, and can support the consistent design and development of services. 15:55 – 16:40 A Reference Architecture (RA) an essential tool for Enterprise Architects (EA): Enabling a Service Oriented Architecture (SOA) at Amsterdam Airport Schiphol (AAS) via a RA for SOA – Marc Chang Sing Pang, Enterprise IT Architect, Amsterdam Airport Schiphol: To offer functionality as a Service is one of the eleven architecture principles EA use to guide IT developments at AAS. At the start of a project, EA describe the architecture and constraints etc. To make life easier and avoid duplication of work, the EA recently combined their knowledge on SOA and produced a RA on SOA that makes it easier to create a Project Start Architecture and reduces costs and risks of projects aimed at developing and implementing services. To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390
- 4. Overview Today, more than ever, IT organisations are under pressure Enterprise/Technical Architect. By developing a dynamic, to develop an effective strategy and to deliver services that central repository of accurate information about both the match the objectives of the enterprise. In order to meet current and future state architecture, organisations are able these requirements, it is essential that IT management has to successfully exploit that foundation for decision-making a thorough understanding of what they have got, where the across many different domains. A common repository can business is headed, and what are the transformation provide value to the strategic planning, IT Governance, and activities necessary to navigate the change. An operational processes. architectural approach can offer a useful framework within which organisations can address the dislocation between The Master Class will provide an understanding of the the business and IT, improve the quality of planning; and relationship between IT strategy and architecture, along provide insight into the many complex relationships and with valuable insight into the different aspects of Enterprise interdependencies found in IT environments. Architecture. In addition, the numerous Enterprise Architecture frameworks that have been developed to assist Enterprise Architecture is an important strategic the process will be reviewed: unlike some methods, there planning technique that can be used by organisations to has been little in the way of ‘natural selection’ that has communicate and interpret the objectives of the business. seen one or two clear leaders emerging, and organisations An architectural approach provides the essential blueprints are often unsure as to where to look for guidance. for the communication, interpretation, and implementation of value drivers throughout the organisation, and enables For Enterprise Architecture to be effective there has to the evolution to a service-centric IT environment. be complete buy-in across the entire organisation, with an Enterprise Architecture has a crucial role to play in understanding of the allocation of the roles and enabling the understanding of how Service Oriented responsibilities. Whilst the models are important, of equal Architecture (SOA) impacts the business: organisations significance is the communication between IT project planning the deployment of a SOA can identify where it teams and other stakeholders. The cultural change that the makes sense and the best implementation strategy, as well move to Enterprise Architecture requires should also not as identifying any security issues around SOA operation, be underestimated, nor should the other potential barriers and assisting with the control and visibility of the services to successful adoption, such as a lack of senior available. management support and analysis paralysis found in many approaches of this type. Despite these issues, Enterprise Reference models enable separate views to be Architecture has a hugely important role to play in strategic developed, based on a common repository, to address business and IT planning and we strongly believe that different interests and roles, be that senior management, senior executives in both domains will benefit from a Chief Architect, Enterprise Architecture Team Manager, or stronger understanding of these methods. To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390
- 5. "A info Pr we Butler Group Subscribers are entitled go ll od ed to a discount at our Master Classes. fo sp l Co rm inc "V rm ea ns er at ke y we Five easy ways to register for these events: wi rs. nt, ip th ll P a ru ort go ce tst n fo od lle ore ev lio Ex Ne ul co nt Plc en M ta nt Or t. ana en ga En ge t a ni jo r, nd sa ya Me To book on-line, please visit: Post this form to: Call us on: bl t O ve tion www.butlergroup.com/events/masters.asp Butler Group, Shirethorn House, +44 (0)1482 608390* e ff ry " an ice 37/43 Prospect Street, *Written confirmation is MASTER d Kingston upon Hull, HU2 8PX, required for telephone In United Kingdom registrations fo CLASSES AlSO rm at AVAILABLE iv e. " IN-HOUSE By e-mail to: Fax this booking form to: registrations@butlergroup.com +44 (0)1482 608394 Booking Details Contact Details Butler Group subscribers are entitled to a discount. Detailed below. Discounts Salutation: Name: are also available for universities and registered charities. Please contact Position: Andrew Wright for further details on: +44 (0)1482 608390 or e-mail: Company: andrew.wright@butlergroup.com Address: I would like to attend the Enterprise Architecture Master Class to be held on 29 October 2008. Post code: (Please select and complete the table below) E-mail: Option Cost Total Phone: Fax: 1 Delegate (Non-subscriber) *£1195/€1495 2 Delegates (Non-subscriber) *£2190/€2790 2nd Delegate Details 1 Delegate (Subscriber) *£995/€1295 Salutation: Name: Position: 2 Delegates (Subscriber) *£1790/€2390 E-mail: *All above prices are exclusive of VAT at 17.5% Sub Total: VAT @ 17.5%: (applies to UK events only) 3rd Delegate Details Total: Salutation: Name: Position: E-mail: Payment Details Card No: Start Date: Expiry Date: Security Code: Signature: Please debit my MasterCard/Visa/Delta (please specify): Cheque Enclosed – made payable to Butler Direct Ltd. Card type: Please invoice my company: PO No: Name on Card: Cancellation and Substitutions Terms and Conditions 1. Should you be unable to attend the event, a substitute is welcome at no extra charge Where applicable, completed registration forms will be invoiced immediately and payment must be Notification of any substitutions must be communicated to Butler Direct Ltd. prior to the event. received on or before the due date. The due date is deemed to be 30 days from the date of invoice, or in the case of the event being earlier, no later than the date of the event. All fees are payable in 2. Cancellation within 21 days of the event will require payment of 100% of the attendance fee. full prior to the event unless otherwise agreed in writing with Butler Direct Ltd., an unpaid invoice Notification of cancellation must be made in writing to Butler Direct Ltd. may result in your registration being cancelled and refusal of admission to the event. To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390