2009 04 06 Minnewebcon

The document discusses the 'intention economy,' emphasizing how customers increasingly have power over vendors and are seeking meaningful relationships rather than being manipulated by marketing strategies. It critiques current customer relationship management (CRM) practices and calls for Vendor Relationship Management (VRM) as a way for individuals to manage their own data and relationships with sellers. The text advocates for a new business model where customers dictate terms of engagement, with potential tools like the 'r-button' facilitating this shift in power dynamics.