Building a Digital Gameplan for Events
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The document presents a digital game plan emphasizing the importance of integrating digital technology into event planning. It outlines a three-step process to establish objectives, assess the audience, and map needs to resources and tools, while discussing the changing landscape of communication and interaction at events. Additionally, it highlights the necessity of leveraging new formats and technologies to enhance attendee experience and engagement.
Building a Digital Gameplan for Events
- 1. Building a Digital Game Plan Presented by Samuel J. Smith Wednesday, March 3, 2010
- 2. 2 Who is Sam Smith? Wednesday, March 3, 2010
- 3. 3 Who is Sam Smith? Wednesday, March 3, 2010
- 4. 4 Who is Sam Smith? Wednesday, March 3, 2010
- 5. 5 Who is Sam Smith? Wednesday, March 3, 2010
- 6. 6 Law of two feet Wednesday, March 3, 2010
- 7. 7 THE WAY THAT WE COMMUNICATE COLLABORATE & SHARE IS CHANGING Wednesday, March 3, 2010
- 8. 8 Wednesday, March 3, 2010
- 9. 9 Olden Days Today Wednesday, March 3, 2010
- 10. 9 Olden Days Today Watch the News Read The News Wednesday, March 3, 2010
- 11. 9 Olden Days Today Watch the News Rate News Read The News Share the News Comment on News Upload Photos & Video Create The News Wednesday, March 3, 2010
- 12. 10 SOON. YOUR ATTENDEES W I L L D E M A N D SIMILAR EXPERIENCES FROM YOUR EVENTS. Wednesday, March 3, 2010
- 13. 11 WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Wednesday, March 3, 2010
- 14. 12 WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Wednesday, March 3, 2010
- 15. 13 OPPORTUNITY Extend Meetings FACE TO FACE DIGITAL Include More People MEETINGS Increase Interaction Leverage New Formats Wednesday, March 3, 2010
- 16. 14 EXTEND MEETINGS Wednesday, March 3, 2010
- 17. 14 EXTEND MEETINGS Wednesday, March 3, 2010
- 18. 14 EXTEND MEETINGS SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Wednesday, March 3, 2010
- 19. 15 INCLUDE MORE PEOPLE Wednesday, March 3, 2010
- 20. 15 INCLUDE MORE PEOPLE Wednesday, March 3, 2010
- 21. 16 INCREASE INTERACTION Wednesday, March 3, 2010
- 22. 16 INCREASE INTERACTION Wednesday, March 3, 2010
- 23. 16 INCREASE INTERACTION Wednesday, March 3, 2010
- 24. 16 INCREASE INTERACTION Wednesday, March 3, 2010
- 25. 17 LEVERAGE NEW FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Wednesday, March 3, 2010
- 26. 18 OPPORTUNITY Extend Meetings FACE TO FACE DIGITAL Include More People MEETINGS Increase Interaction Leverage New Formats Wednesday, March 3, 2010
- 27. 19 SHORT DISCUSSION 1) HOW WOULD YOU RATE YOUR COMFORT LEVEL WITH DIGITAL TECHNOLOGY? 2) WHAT CONCERNS DO YOU HAVE ABOUT IMPLEMENTING DIGITAL TECHNOLOGY? Wednesday, March 3, 2010
- 28. 20 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
- 29. 21 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
- 30. 22 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 31. 22 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 32. 23 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 33. 23 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 34. 24 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 35. 24 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 36. 25 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
- 37. 26 GROUNDSWELL SOCIAL TECHNOGRAPH LADDER Wednesday, March 3, 2010
- 38. 27 CISCO AUDIENCE TECHNOGRAPHS Source: @kellyagraham,Virtual Edge Summit 2010 Wednesday, March 3, 2010
- 39. 28 TOOLS OF ENGAGEMENT HOW WILL ATTENDEES CONNECT? PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES Wednesday, March 3, 2010
- 40. 29 GREATER EVENT COMMUNITY HOW WILL YOU REACH THEM? DON’T KNOW YOU COULDN’T OR DIDN’T ATTEND ATTENDEES Wednesday, March 3, 2010
- 41. 30 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? PRESENTATION WHITE PAPER VIDEO CASE STUDY TRENDS CHALLENGES DISCUSSION KEY SUMMARY Wednesday, March 3, 2010
- 42. 31 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face Wednesday, March 3, 2010
- 43. 32 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face 2. Virtual Element Wednesday, March 3, 2010
- 44. 33 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face 2. Virtual Element 3. Twitter Wednesday, March 3, 2010
- 45. 34 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
- 46. 35 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 47. 35 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 48. 36 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 49. 36 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 50. 37 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 51. 37 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 52. 38 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 53. 38 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
- 54. 39 EXAMPLES OF DIGITAL TECH EVENT CAMP NYC FEB 2010 BUFFALO HATS DINNER BLOGGERS Wednesday, March 3, 2010
- 55. 40 EVENT EXAMPLES LIKEMINDS Wednesday, March 3, 2010
- 56. 41 EVENT EXAMPLES #UNTECH10 CONFERENCE COMMUNITY SPEAKERS -LIVE & VIRTUAL USTREAM VIA IPHONE Wednesday, March 3, 2010
- 57. 42 SUMMARIZE THIS WHAT ARE YOUR TOP 3 TAKEAWAYS? Wednesday, March 3, 2010
- 58. 43 MORE INFORMATION INTERACTIVE MEETING TECHNOLOGY BLOG Wednesday, March 3, 2010
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- 60. 44 Please take 2 min now to fill your feedback survey! From the main menu select Messaging Select Inbox and open the survey Make your selection for each of the questions Select “submit” at the bottom of the survey and push OK. © Shockfish SA 2007 Wednesday, March 3, 2010