2010 Eurocom Worldwide Technology Survey

Contents Executive Summary - Tech Executives More Upbeat - Rise of Social Media * Revenues * Employment * Confidence * Global Recession * Local Recession * Growth Sectors * Corporate Blog Usage * Corporate Blog – Why? * Corporate Blog – Why Not? * Social Media Budget * Funding Social Media * Which Social Media? * Networking Sites * Recruitment & Social Media * Best Value Marcomms - Contact i Copyright 2010 Eurocom Worldwide

Executive Summary Technology Executives More Upbeat Two thirds (67%) of senior global technology executives are more confident about prospects for the sector over the next 12 months, according to our latest annual IT confidence survey. Last year just 13% were more optimistic about prospects with almost half (48%) less confident facing into 2009. 43% believe that the global recession has bottomed out although almost a third (32%) believe it has not. A quarter (25%) are not sure. 48% of the respondents do not believe that the recession is over in their own country although over a third (36%) believe that the worst is past. The Eurocom Worldwide findings suggest better news on the IT jobs front. Over half (57%) expect to increase employment this year compared to 28% last year. 8% expect to reduce headcount compared to a quarter last year. IT executives are also more confident about sales prospects. Three quarters (75%) expect to increase revenues, up from 46% last year. Last year almost a quarter (22%) predicted a decline in sales, compared to just 6% in 2010. 01 Copyright 2010 Eurocom Worldwide

Executive Summary (contd.) Social Media The rise of social media continues with almost half (45%) of those surveyed expecting to increase their budget on social media over the next 12 months. However, tech firms seem to be a little undecided on corporate blogging The Eurocom survey finds that just over a third (37%) of technology companies surveyed have a corporate blog, little change from last year (33%). The major barrier to corporate blogging is that it is too time consuming, cited by 39% of respondents. Almost a third (32%) don’t see the value of it. 56% of those who blog do so to improve interaction with customers. Over a third (34%) blog to raise profile and thought leadership. Almost 40% of technology companies check out potential employees’ profiles on social media sites such Facebook or LinkedIn. So good career advice is to think twice before you post those holiday or party photos online! PR continues to be seen as the best value for money in terms of marketing communications spend (Page 18) along with Internet marketing. Eurocom Worldwide would like to sincerely thank all those who responded to this year’s survey. 02 Copyright 2010 Eurocom Worldwide

About About Eurocom Worldwide: Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 25 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit: www.eurocompr.com Survey Methodology: Each year Eurocom Worldwide surveys international technology business leaders and senior industry executives, measuring the sentiments and confidence levels of professionals in the sector. This year 286 respondents participated. The study was conducted via the internet and field work was carried out in January and February of 2010. 03 Copyright 2010 Eurocom Worldwide

Revenues Question: Over the next 12 months do you expect revenues of the company you work in to: Remain the same 19.5% Increase 74.9% Decrease 5.6% 04 Copyright 2010 Eurocom Worldwide ‘ 10 ‘ 09 ‘ 08 Increase 74.9% 46% 88% Decrease 5.6% 22% 2% The same 19.5% 31.5% 10%

Employment Question: Over the next 12 months do you expect employment/jobs in your company to: Remain the same 35% Increase 56.5% Decrease 8.4% 05 Copyright 2010 Eurocom Worldwide ‘ 10 ‘ 09 ‘ 08 Increase 56.5% 28% 68% Decrease 8.4% 25% 6% The same 35% 46% 26%

Confidence Question: Are you more or less confident now about the tech sector in 2010 than in 2009? The same 26.9% More confident 67.1% Less confident 6% 06 Copyright 2010 Eurocom Worldwide ‘ 10 ‘ 09 ‘ 08 More 67.1% 13% 53% Less 6% 48% 4% The same 26.9% 39% 43%

Question: Listed below are a number of technology areas. Indicate which ones you believe have the highest growth potential over the next 12 months. 23.5% 30.9% 45.6% 26.8% 39.6% 48% 40% 3. 7% 17.5% 40.8% 34% 29.6% 42.7% 48.1% 42.6% 32.4% 26.4% 22.4% 17.3% 48.1% 57.5% 37.7% 19.7% 25% 09 Growth Sectors Copyright 2010 Eurocom Worldwide

Question: You have indicated that the company you work for does not have a blog. Why does the company you work for not have a blog? 15.7% 31.5% 38.9% 13.9% Corporate Blog – Why Not? 12 Copyright 2010 Eurocom Worldwide

Question: Does the company you work for expect to increase its budget for Social Media activities in the next 12 months? Yes 45.1% No 34.2% Don’t know 20.7% Social Media Budget 13 Copyright 2010 Eurocom Worldwide

Reallocate part of existing advertising budget 27.7% Not sure 25.3% Reallocate part of existing PR budget 25.3% Allocate additional budget 21.7% Question: How will you increase the Social Media budget? 14 Funding Social Media Copyright 2010 Eurocom Worldwide

Question: Does the company you work for host a page or a site on the following Social Media sites? MySpace 4% Facebook 34.7% None 48.9% Other 14.8% YouTube 23.3% Which Social Media? 15 Copyright 2010 Eurocom Worldwide

Question: Do you personally have an entry or participate in the following professional Social Media sites? None 22% Plaxo 19.2% LinkedIn 72.9% Other 19.2% 16 Networking Sites Copyright 2010 Eurocom Worldwide

Question: When recruiting new staff does the company you work for examine candidates’ social media profiles such as Facebook or LinkedIn to help determine their suitability for employment? Don’t know 24.7% No 38.2% Yes 37.1% Recruitment and Social Media 17 Copyright 2010 Eurocom Worldwide

Question: Listed below are a number of communications disciplines. Please indicate which you believe offer the best value for money in an economic downturn in terms of marketing spend. 37.2% 17.6% 29.8% 45.3% 46.7% 24.1% 21.4% 26.5% 23.3% 32.4% 40.4% 37.9% 30% 25.9% 35.7% 34.7% 39.5% 50% 29.8% 16.8% 23.3% 50% 38.8% 16.9% 40.7% 42.4% 42.9% Marcomms Value for Money 18 Copyright 2010 Eurocom Worldwide

2010 Eurocom Worldwide Technology Survey

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2010 Eurocom Worldwide Technology Survey