2011 Focus Company Summary Inc.

Get to know more of Asia with us.

About Us
Company Facts

Focus Company Co., Ltd. is a professional full service market
research company based in Seoul, Korea. We provide accurate
market data through latest technology and useful insight into
Korea and Asia to growing global businesses domestically and
around the world through our years of experience. Ever since
establishment in 2001, Focus Company has continually done over
350 research projects per year to clients in major industries. At
Focus we don’t just deliver raw data, we provide insight and
strategies to go with the raw data to ensure our Client’s success.

Established: October, 2001
Employees: 72 (as of April, 2011)
Projects per Year: 350~400
Head Office: Seoul, Korea Proud Member of

Regional Office: Busan, Korea

About Us

Reliable
Our top priority at Focus Company is to provide our clients with accurate data and
information. Our quality control process is to involve senior researchers to examine
every step, every result, and every one involved to make sure we deliver the most
accurate information to our clients.

Fast
We do not rush, but we systemize every process so that our researches flow fluidly.
Our teams of experts are continually trained on the importance of co-ordination
and co-operation to minimize procedural errors. Also we utilize the latest IT
solutions to make sure that we deliver quality results with efficiency and speed.

Insightful
Utilizing our past experience of 10 years in the market we create options and
provide new insight on top of reliable data. We provide quality consulting and create
educational training programs for our clients and have a support system to assist
them through out the whole process.

About Us
Asia Pacific Coverage

Focus Company is based in Turkey Korea
Seoul, Korea but we have
coverage of Asia Pacific China Japan
through our reliable partners.
Our network partners are in India
China, Japan, India, Taiwan, Taiwan
Singapore, Thailand,Vietnam,
Indonesia, and Malaysia and Thailand Vietnam
our strength lies in FMCG, IT,
Communications, Financial. Malaysia
Singapore

Our Services

Marketing Research
Public Opinion Survey

CS Consulting
Global Business Services

Our Services
Marketing Research
 New Product’s Market Potential, and Demand Forecasting Study

 Consumer Behavior and Attitude & Usage Study

 Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT
 Marketing Activity and Business Performance Measurement Study

(Product Power/Price Competitiveness/Distribution/Advertisement Effect) There are 2 types of Market Research Companies...
 Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
 Companies who provides just data
 New Product Needs and Customer Value Study VS
 Brand Power and Brand Equity Measurement Study  Company who provides “Insight and Strategic
Solutions” as well as raw data.
 Price and Distribution Study

 Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data and
all of us at Focus are trained to think like problem solvers
Public Opinion Survey rather than simple statisticians.

 Public Opinion and Social Opinion Study

 Field survey and Research on actual conditions in each Business Sector

 Research demand and performance for policy making

Our Services
Focus Company CS Total Solution TM

 CS Research Models

 ESI (Employee Satisfaction Index)
Quality
 ICSI (Internal Customer Satisfaction Index

 DSI (Dealer Satisfaction Index)
Helping clients understand more...
 SQI Monitoring (Service Quality Index)
 Helping clients understand their customers
 CEI (Customer Experience Index)
better with Focus CS Total Solution TM

 NPS (Net Promoter Index)
 From evaluation to strategic planning Focus is
 CSI (Customer Service Index) here to help.

 CVI (Customer Value Index)
FOCUS Company also assists companies with their
international sourcing of products and materials.
Focus Business Services
 Food Product: Sugar, Soybean Oil. Sunflower Oil,
Corn
 Translation Services

 Import/Export Agent
 Raw Material: Copper, Scrap Metal, Silicon

 Equipment: Electric, Solar, Wind Power

Past Projects
New Product Development Research Market Performance Research
 U&A and New Product demand research on a ballpoint pen  Evaluation and comparison on reference books for middle/high schools
 New town product development research  Research on baby food price competitiveness strategy
 Lab products research targeting on dentists (Germany)  Make-up package testing
 New wireless Internet business model development research  Research on advertisement effect for online open market business
 Strategy research for releasing ‘well-being’/healthy snacks  Research on stationery distribution status and distribution strategy

Forecasting Demand Research
 Demand research on attending in 2012 exhibition in overseas
Customer Satisfaction Survey
 Demand forecasting and computer application research about New PC2TV
Business  Korea Service Quality Index (KS-SQI) Research
 DTV demand forecasting and research on its main cause of error spread  Customer satisfaction research on public institutions
 Demand research on 2010 F1 GP - Initial Survey  Satisfaction research on the Ministry of Knowledge Economy affiliated
organizations
 Customer Satisfaction research on security from the National Police Agency

Market Strategy Research  Monitoring research on JDC authorized duty-free shops service

 SMEs’ globalization tactics and failures after the 97’ financial crisis.
 Vietnam’s mobile communication market segmentation study
U.S. ‘H’ mobile communication repositioning research strategy
Brand Management Research


 ‘Engine Oil’ target setting research

 Lingerie brand BPI survey and repositioning research
 Apt. complex move-in brand/product/service awareness research
Customer Value /User Experience Research  Stock company brand awareness research

 CEM (Customer Experience Management) agency development research  Research for positioning hospital brand identity
 UX (User Experience) project

Major Clients
IT/TELECOMMUNICATIONS PR/MARTKETING

CONSTRUCTION NEWS/MEDIA

FMCG/LIVING FINANCIAL

Our Facilities
Focus Group Interview Rooms Gang Survey Rooms
▶ Iris Room ▶Focus Gang Survey Room

[FGI Room] [Monitoring Room ]

▶ Jasmine Room ▶ Gang Survey Room Guide

• Seating Capacity
50 ~ 60 Persons
• Gang Survey Room Use
Used for Gang Surveys, Seminars, Discussions, Lectures, Orientation or other
similar activities
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD
TV, Whiteboard
[FGI Room] [Monitoring Room ]

▶ FGI Room Guide
• Seating Capacity
10 ~ 15 Persons
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV,
Whiteboard

Online Panel
Independent Panel Operation Web Survey System

Maintaining panels according to hierarchical subdivision’s (gender,
age, area etc) quota sampling Survey
Response

▶www.mypanel.co.kr

▶Research Portal Solution ▶ON-LINE Questionnaire

Organised Questionnaire– Off-line On-line Questionnaire

Focus Vision Services
Live Transmission Services Analysis and Archive Services

VideoStreaming VideoMarker

Live video transmission of qualitative market research from a global network of Integrated software solution to time stamp key moments of qualitative market
over 350 research facilities research for quick review, analysis and reporting

• View wherever you have an Internet connection and invite unlimited viewers • Mark key respondent comments
• Collaborate with other viewers through chat functionality • Create video clips and highlight reels
• Access your online archive for one year • Included in every VideoStreaming, VideoStreaming Plus, SuperMobi and Mobile
• Use a fixed camera view ( VideoStreaming) or moving camera with an onsite Studio projectVideoMarker recommended for easily searching and retrieving key
camera operator (VideoStreaming Plus) segments and to develop impactful presentations

SuperMobi/Mobile Studio Transcripts

Mobile live video streaming solution for field research High quality text and video-synched transcripts of qualitative market research

• Same live video streaming experience available from remote locations • Access each line of text synched to the associated point in the video
• Uses a lightweight portable camera and microphone with an onsite camera • Choose from two turnaround options – 4 business hours or 24-48 hours
operator
• Ensures widest coverage with wireless networks (SuperMobi) and provides Librarian
coverage for areas with high speed Internet access (Mobile Studio)
A long-term, searchable online archive solution that securely stores past and
InterVu current qualitative market research, instantly accessible to colleagues anywhere
in the world
Live full two-way audio and video for online focus groups
• Store all your qualitative market research in one place with one password
• Accommodate up to 8 individuals at different remote locations • Sort your projects with multiple filters
• Share content from respondents and moderator’s computer • Search all content phonetically or use key words
• Dedicated technician for set-up and throughout the project • Grant permission to colleagues, partners & agencies to view select projects

Key People
IT Solution/Import Export Department

CEO Vice-President
Choi, Jeong Sook Kyung-Soon, Choi

Experience Experience
 34 years of experience in IT Solution business area
 28 years of market research experience
 Strategic Team Manager: Samsung Electronics
 Representative Consultant and Moderator
- IT Business Team Leader
 Awarded the Minister of Communication and Information Prize in 2005 - Samsung LCD, Laser Printing, Hard Drive Business
 Manager Consumer & Social Research Division: AC Nielson  Manager: Digital Equipment Corporation Korea
 Deputy Director of Marketing Division: Nara Communications Inc. - Storage Business/Broadband Business

 Current - Vice-chairman: Asia-Pacific Marketing Forum  CEO: Yoonik CNC Co., Ltd.
 Current – Chairperson: Korea Venture Business Women’s Association  Techincal Advisor: SAMT

Academic Background Academic Background
 Graduated Sogang University, Marketing MBA
 Seoul University
 Graduated Ewha Womans University, Sociology
- Electronic Engineering

Key People
Research Department

Senior Director Director Director
Hyun, Goon Taek Yim, Hyun Chul Kang, Youn Mo
Experience Experience Experience
 20 years of research experience  Director : Nuri-telecom  15 years of market research experience
 Team Manager: JoongAng Research  Manager: DaeHong Comm.  Strategic Director: JoongAng Research
 Senior Researcher : DongSuh Research  Manager: Nara Comm. .  Senior Researcher: Research Korea
 Current (2008~2011)  Manager: Gumgang Comm.
- Lectures at the Korea Productivity Center  Deputy-Manager: DongBang Comm.
PR Research Application Strategy
Market Research on New Product Development

Academic Background Academic Background Academic Background
 ChungAng University  YonSei University  GangWon University
- Master of Mass Communication and Journalism - Bachelor of Sociology
- Master of International Business
 Dongguk University  YonSei University
- Qualitative Market Research - Master s Advertising and PR
 SoGang University
- Master of Business Administration at

Offering Core Business
Improvements to achieve
maximum Performance

3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488
E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr

2011 Focus Company Summary Inc.

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