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Backing the companies of tomorrow


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Creandum Nordic Technology Exit Analysis




                                                           1
Creandum exit database


•  Database with ~400 private technology company exits (~250 with exit value)
    •  20+ parameters covered including exit value, exit revenue, exit type, years from
       inception to exit

    •  Companies from Denmark, Finland, Norway & Sweden
    •  Focus on VC & angel investments – no buyout or privatizations
    •  Exit value (€m) of companies at time of trade sale or IPO (end of 1st day trading)
    •  EXCLUDING Life science, med tech, bio tech, retail, energy (oil & gas etc) &
       environmental and consulting

•  Sources include official information (web sites, press releases, newspaper
   articles, annual reports) as well as financial resources & databases
•  Feel free to use the material but please mention the source


•  The database is good but not complete – total exit values are likely to be higher


                                       Copyright Creandum 2011                              2
Nordic technology firms represent a significant portion of global BUSD exits


   •  Nordic companies represented 9% of all                                   BUSD Technology Exits 2005-2009
      global billion dollar technology exits during                                                       9%
                                                                                            6%
      2005 – 2009
   •  In terms of M&A exit value for VC-backed
                                                                                                                         18%
      technology companies, the Nordics
      represented ~18% compared to the US                                  35%

      during the same period (but only 5% of
      active VC firms & likely even lower
      percentage of capital)
   •  Sample of recent significant BUSD Nordic
                                                                                                           32%
      company exits:
                                                                                     Nordic (3)                US (11)
                                                                                     Rest of Europe (6)        China (12)
                  IPO: $6.7Bn           M&A: $2.75Bn
                                                                                     Others (2)




                   IPO: $1Bn             M&A: $1Bn



Sources: NVCA, EVCA, Thompson, Dow Jones, Creandum, Balderton

                                                     Copyright Creandum 2011                                                   3
and a disproportionally large portion of Europe

                                                       Deloitte Europe
                Billion dollar exits                 Fast-500 companies                      Amount of VC investment
                                                                              27,6%
                                     33,0%                                                                      14,0%




  2005-2009:
      Nordics
      Rest of Europe

               Europe’s 100 largest                      Olympic gold
               software companies                          medals:)*                               Population
                                 22,0%                                                                     3,5%
                                                                                  21,0%




*Includes all gold medals between 1896-2010 for existing and previous European countries
Sources: EVCA, Thompson, Dow Jones, Creandum, Truffle, Deloitte, International Olympic Committee

                                                        Copyright Creandum 2011                                         4
Nordic entrepreneurs create world class companies & services

             Sample of recent successful companies & services created by Nordic entrepreneurs




Creandum Note: Skype, Soundcloud, SuccessFactors, Playfish primarily established outside Nordics

                                                          Copyright Creandum 2011                  5
The Nordics is one of the world’s most attractive regions for a VC


               Best Countries         Global                              Researchers       Global        Corruption
                                                     R&D as % of
      Rank       To Start a         Innovation                              per 1000      Competitive-    Perceptions
                                                       GDP3
                 Company1             Index2                               employed3      ness Index4       Index5

         1        Denmark             Iceland             Israel              Finland      Switzerland     Denmark

         2         Canada             Sweden            Sweden                Iceland        Sweden       New Zealand

         3      United States       Hong Kong           Finland              Denmark        Singapore      Singapore

         4         Sweden           Switzerland      United States           Sweden       United States     Finland

         5       New Zealand         Denmark           Denmark                Norway         Germany       Sweden

         6          Ireland           Finland            Austria              Austria            Japan      Canada

         7       Switzerland         Singapore          Iceland          United Kingdom      Finland      Netherlands

         8         Norway           Netherlands          France               Estonia      Netherlands     Australia

         9         Iceland         New Zealand          Belgium              Slovenia       Denmark       Switzerland

        10       Netherlands          Norway        United Kingdom         Luxembourg        Canada         Norway




Sources: 1) Small Business Administration's Office of Advocacy 2) INSEAD 3) OECD 2010 Factbook
4) World Economic Forum 5) Transparency International CPI 2010

                                                        Copyright Creandum 2011                                         6
and the Nordic tech opportunity is big and increasing

              MEUR                          Total Nordic exit value 1998-2011
             7 000,0

             6 000,0

             5 000,0

             4 000,0

             3 000,0                                                                          €2.4Bn
             2 000,0
                                      €1.4Bn
             1 000,0

                 0,0
                       1998   1999   2000   2001   2002     2003    2004    2005    2006   2007   2008   2009   2010   2011   Exit year

                              Avg. annual exit value 1998-2004               Avg. annual exit value 2005-2011



  •  Average exit value per year for the last seven years is €2.4Bn
  •  Total exit market value increased 72% between economic cycle in ‘98-’04 and ‘05-’11
  •  17% of M&As & IPOs represent 82% of total exit value
  •  VC investors in 100% of exits > €500M and 73% of exits > €100M (% of total exits)
Sources: EVCA, Thompson, Dow Jones, Creandum

                                                          Copyright Creandum 2011                                                         7
The Nordic region consistently produces a significant number of winners

  Tech exits larger than €100M 1998 - 2004


                                                       M&A: 940 MEUR

                                IPO: 514 MEUR                           IPO: 474 MEUR
     M&A: 961 MEUR
                                                                                              IPO: 491 MEUR
                                                      IPO: 383 MEUR

     M&A: 600 MEUR              IPO: 189 MEUR                         IPO: 347 MEUR
                                                                                              IPO: 430 MEUR
                                                      M&A: 284 MEUR
                                                                            IPO: 200 MEUR
                                 IPO: 191 MEUR
    M&A: 230 MEUR
                                                      IPO: 167 MEUR                           IPO: 278 MEUR

                                  SendIt
                                M&A: 120 MEUR                         M&A: 150 MEUR*
    M&A: 169 MEUR
                                                                                              IPO: 254 MEUR
                                                       M&A: 135 MEUR
                                                                                                              Revenue
                       1 MEUR                    10 MEUR                            50 MEUR


                                                    Median P/S: 15
                                                 Median Rev: 27 MEUR
*Part of Kelkoo exit
Sources: Creandum

                                                  Copyright Creandum 2011                                               8
and the trend is towards more solid businesses with considerable revenues

  Tech exits larger than €100M 2005 - 2011

                                                                                    IPO: 5’148 MEUR   IPO: 732 MEUR
                                                    M&A: 645 MEUR

                                                                     M&A: 282 MEUR M&A: 645 MEUR      M&A: 473 MEUR


                             M&A: 2’200 MEUR       M&A: 258 MEUR
                                                                                     IPO: 415 MEUR
                                                                                                       M&A: 222 MEUR
                                                                    M&A: 172 MEUR

                                                                                     IPO: 198 MEUR     M&A: 196 MEUR
                                                   M&A: 162 MEUR
                             M&A: 194 MEUR

                                                                                                       IPO: 160 MEUR
                                                                   M&A: 140 MEUR
                                                                                     M&A: 186 MEUR


                                                    M&A: 121 MEUR                     M&A: 109 MEUR    M&A: 100 MEUR
                                                                                                          Revenue
                    1 MEUR                   10 MEUR                          50 MEUR


                                                Median P/S: 6
                                             Median Rev: 53 MEUR

Sources: Creandum

                                               Copyright Creandum 2011                                                 9
Sector considerations: Consumer and software increasingly important

                     Distribution of Nordic                              Total exit value distribution last 5
                         exits > €100M                                      years for selected sectors
     14
     12
                                                                                   11,4%
     10
                                                                                                          Hardware
      8                                                                                      45,4%        Software
      6
                                                                              43,3%                       Consumer
      4
      2
      0
          Consumer     Software   Hardware      Other *

                     1998-2004          2005-2010




            •    Significant increase in value creation in consumer sector and
                 decrease in hardware and software

            •    Consumer and software close to 90% of value created in
                 selected sectors

            •    Emerging new sectors (other) likely to generate value as well
*REC IPO valued at 5,143 MEUR.
Sources: NVCA, EVCA, Thompson, Dow Jones, Creandum, Balderton
                                                          CONFIDENTIAL                                               10
Geo considerations: Sweden most important geography with 42% of value

                        % of Nordic exits and exit value per country 1998-2011
    60%
                208

    50%

                      €10.9Bn
    40%
                                            €8.2Bn
                                                                                             Number of exits
    30%
                                                                                             Exit value

    20%                                                                        70            Number of IPO
                                       52                             €3.9Bn                 Company value at IPO
                                                                 42                 €3.1Bn
    10%


     0%
                  Sweden                 Norway                   Denmark       Finland




     •  Swedish & Norwegian companies represent 70% of exits & 73% of exit value
     •  Large portion (62%) of Norway exit value through one IPO (REC €5.1Bn)
     •  Denmark & Finland continually decreasing in importance since 2001

Skype 50/50 Sweden & Denmark, MySQL 50/50 Sweden & Finland

                                                     Copyright Creandum 2011                                        11
IPO and trade sale to US most important for large exits

          Exit value distribution for trade                                                           Nr of exits for trade sale &
          sale & IPO (of total exit value)                                                               IPO per exit interval
                                                                                  % of Exits
                               8%	
  
                                                                                   100%	
  
                                                                                    90%	
  
                                                                                    80%	
  
                                                     RoW	
  
                                                                                    70%	
  
                                                     US	
                           60%	
  
49%	
                                      34%	
     Other	
  nordic	
  country	
   50%	
  
                                                                                    40%	
  
                                                     Inside	
  country	
            30%	
  
                                                     IPO	
                          20%	
  
                                                                                    10%	
  
                                                                                     0%	
                                                                                                          Exit
                                                                                              =<	
  10	
     10	
  -­‐	
  49	
     50	
  -­‐	
  99	
     100	
  -­‐	
  499	
     ≥	
  500	
     intervals
                      3%	
        6%	
                                                                                                                                                            in M€



             •  Lack of larger Nordic exit opportunities since IPO-market dried up after 2000
             •  Larger exits very dependent on US exit market
             •  VC investors in 100% of exits larger than €500M and 73% of exits larger than
                €100M (% of total exits)


                                                                     Copyright Creandum 2011                                                                                                            12
Nordic VC allocation is required to capture the value of the region


                                      % of Nordic exits with VCs from Nordic,
                                    % of Nordic exits with VCs from Nordic,
                                         UK & Rest of Europe 1996 - 2010
                                       UK & Rest of Europe 1996 - 2010
                           100.0%

                            80.0%                                                         Nordic VC
                                                                                          US VC
                            60.0%                                                         RoW VC
                                                                                          RoE VC
                            40.0%
                                                                                          UK VC

                            20.0%

                             0.0%                                                    Exit value
                                                                                     Intervals (MEUR)
                                          >=10            >=50               >=100
     •  Nordic VCs present in ~90% of all VC-backed exits larger than €100M
     •  Non-Nordic VCs are on average only represented in 1.3 Nordic exit deals each –
        very difficult to access the value from outside the region



Sources: EVCA, Thompson, Dow Jones, Creandum

                                                   Copyright Creandum 2011                              13
Wrapping up


 >  Large and growing Nordic tech market
   •  €2.4Bn yearly exit value last 7 years
   •  A significant part of European and global exit
   •  Increased high-quality deal flow
   •  Software & consumer sectors dominant and Sweden
      most important geography


 >  Significantly maturing ecosystem
   •  More serial entrepreneurs

   •  Successful entrepreneurs becoming angel investors
   •  Experienced growth company management teams
      available
   •  Few but more experienced investors active in the region



                                              CONFIDENTIAL      14

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2012 02 creandum nordic exit analysis

  • 1. Backing the companies of tomorrow //////////////////////////////////////////// Creandum Nordic Technology Exit Analysis 1
  • 2. Creandum exit database •  Database with ~400 private technology company exits (~250 with exit value) •  20+ parameters covered including exit value, exit revenue, exit type, years from inception to exit •  Companies from Denmark, Finland, Norway & Sweden •  Focus on VC & angel investments – no buyout or privatizations •  Exit value (€m) of companies at time of trade sale or IPO (end of 1st day trading) •  EXCLUDING Life science, med tech, bio tech, retail, energy (oil & gas etc) & environmental and consulting •  Sources include official information (web sites, press releases, newspaper articles, annual reports) as well as financial resources & databases •  Feel free to use the material but please mention the source •  The database is good but not complete – total exit values are likely to be higher Copyright Creandum 2011 2
  • 3. Nordic technology firms represent a significant portion of global BUSD exits •  Nordic companies represented 9% of all BUSD Technology Exits 2005-2009 global billion dollar technology exits during 9% 6% 2005 – 2009 •  In terms of M&A exit value for VC-backed 18% technology companies, the Nordics represented ~18% compared to the US 35% during the same period (but only 5% of active VC firms & likely even lower percentage of capital) •  Sample of recent significant BUSD Nordic 32% company exits: Nordic (3) US (11) Rest of Europe (6) China (12) IPO: $6.7Bn M&A: $2.75Bn Others (2) IPO: $1Bn M&A: $1Bn Sources: NVCA, EVCA, Thompson, Dow Jones, Creandum, Balderton Copyright Creandum 2011 3
  • 4. and a disproportionally large portion of Europe Deloitte Europe Billion dollar exits Fast-500 companies Amount of VC investment 27,6% 33,0% 14,0% 2005-2009: Nordics Rest of Europe Europe’s 100 largest Olympic gold software companies medals:)* Population 22,0% 3,5% 21,0% *Includes all gold medals between 1896-2010 for existing and previous European countries Sources: EVCA, Thompson, Dow Jones, Creandum, Truffle, Deloitte, International Olympic Committee Copyright Creandum 2011 4
  • 5. Nordic entrepreneurs create world class companies & services Sample of recent successful companies & services created by Nordic entrepreneurs Creandum Note: Skype, Soundcloud, SuccessFactors, Playfish primarily established outside Nordics Copyright Creandum 2011 5
  • 6. The Nordics is one of the world’s most attractive regions for a VC Best Countries Global Researchers Global Corruption R&D as % of Rank To Start a Innovation per 1000 Competitive- Perceptions GDP3 Company1 Index2 employed3 ness Index4 Index5 1 Denmark Iceland Israel Finland Switzerland Denmark 2 Canada Sweden Sweden Iceland Sweden New Zealand 3 United States Hong Kong Finland Denmark Singapore Singapore 4 Sweden Switzerland United States Sweden United States Finland 5 New Zealand Denmark Denmark Norway Germany Sweden 6 Ireland Finland Austria Austria Japan Canada 7 Switzerland Singapore Iceland United Kingdom Finland Netherlands 8 Norway Netherlands France Estonia Netherlands Australia 9 Iceland New Zealand Belgium Slovenia Denmark Switzerland 10 Netherlands Norway United Kingdom Luxembourg Canada Norway Sources: 1) Small Business Administration's Office of Advocacy 2) INSEAD 3) OECD 2010 Factbook 4) World Economic Forum 5) Transparency International CPI 2010 Copyright Creandum 2011 6
  • 7. and the Nordic tech opportunity is big and increasing MEUR Total Nordic exit value 1998-2011 7 000,0 6 000,0 5 000,0 4 000,0 3 000,0 €2.4Bn 2 000,0 €1.4Bn 1 000,0 0,0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Exit year Avg. annual exit value 1998-2004 Avg. annual exit value 2005-2011 •  Average exit value per year for the last seven years is €2.4Bn •  Total exit market value increased 72% between economic cycle in ‘98-’04 and ‘05-’11 •  17% of M&As & IPOs represent 82% of total exit value •  VC investors in 100% of exits > €500M and 73% of exits > €100M (% of total exits) Sources: EVCA, Thompson, Dow Jones, Creandum Copyright Creandum 2011 7
  • 8. The Nordic region consistently produces a significant number of winners Tech exits larger than €100M 1998 - 2004 M&A: 940 MEUR IPO: 514 MEUR IPO: 474 MEUR M&A: 961 MEUR IPO: 491 MEUR IPO: 383 MEUR M&A: 600 MEUR IPO: 189 MEUR IPO: 347 MEUR IPO: 430 MEUR M&A: 284 MEUR IPO: 200 MEUR IPO: 191 MEUR M&A: 230 MEUR IPO: 167 MEUR IPO: 278 MEUR SendIt M&A: 120 MEUR M&A: 150 MEUR* M&A: 169 MEUR IPO: 254 MEUR M&A: 135 MEUR Revenue 1 MEUR 10 MEUR 50 MEUR Median P/S: 15 Median Rev: 27 MEUR *Part of Kelkoo exit Sources: Creandum Copyright Creandum 2011 8
  • 9. and the trend is towards more solid businesses with considerable revenues Tech exits larger than €100M 2005 - 2011 IPO: 5’148 MEUR IPO: 732 MEUR M&A: 645 MEUR M&A: 282 MEUR M&A: 645 MEUR M&A: 473 MEUR M&A: 2’200 MEUR M&A: 258 MEUR IPO: 415 MEUR M&A: 222 MEUR M&A: 172 MEUR IPO: 198 MEUR M&A: 196 MEUR M&A: 162 MEUR M&A: 194 MEUR IPO: 160 MEUR M&A: 140 MEUR M&A: 186 MEUR M&A: 121 MEUR M&A: 109 MEUR M&A: 100 MEUR Revenue 1 MEUR 10 MEUR 50 MEUR Median P/S: 6 Median Rev: 53 MEUR Sources: Creandum Copyright Creandum 2011 9
  • 10. Sector considerations: Consumer and software increasingly important Distribution of Nordic Total exit value distribution last 5 exits > €100M years for selected sectors 14 12 11,4% 10 Hardware 8 45,4% Software 6 43,3% Consumer 4 2 0 Consumer Software Hardware Other * 1998-2004 2005-2010 •  Significant increase in value creation in consumer sector and decrease in hardware and software •  Consumer and software close to 90% of value created in selected sectors •  Emerging new sectors (other) likely to generate value as well *REC IPO valued at 5,143 MEUR. Sources: NVCA, EVCA, Thompson, Dow Jones, Creandum, Balderton CONFIDENTIAL 10
  • 11. Geo considerations: Sweden most important geography with 42% of value % of Nordic exits and exit value per country 1998-2011 60% 208 50% €10.9Bn 40% €8.2Bn Number of exits 30% Exit value 20% 70 Number of IPO 52 €3.9Bn Company value at IPO 42 €3.1Bn 10% 0% Sweden Norway Denmark Finland •  Swedish & Norwegian companies represent 70% of exits & 73% of exit value •  Large portion (62%) of Norway exit value through one IPO (REC €5.1Bn) •  Denmark & Finland continually decreasing in importance since 2001 Skype 50/50 Sweden & Denmark, MySQL 50/50 Sweden & Finland Copyright Creandum 2011 11
  • 12. IPO and trade sale to US most important for large exits Exit value distribution for trade Nr of exits for trade sale & sale & IPO (of total exit value) IPO per exit interval % of Exits 8%   100%   90%   80%   RoW   70%   US   60%   49%   34%   Other  nordic  country   50%   40%   Inside  country   30%   IPO   20%   10%   0%   Exit =<  10   10  -­‐  49   50  -­‐  99   100  -­‐  499   ≥  500   intervals 3%   6%   in M€ •  Lack of larger Nordic exit opportunities since IPO-market dried up after 2000 •  Larger exits very dependent on US exit market •  VC investors in 100% of exits larger than €500M and 73% of exits larger than €100M (% of total exits) Copyright Creandum 2011 12
  • 13. Nordic VC allocation is required to capture the value of the region % of Nordic exits with VCs from Nordic, % of Nordic exits with VCs from Nordic, UK & Rest of Europe 1996 - 2010 UK & Rest of Europe 1996 - 2010 100.0% 80.0% Nordic VC US VC 60.0% RoW VC RoE VC 40.0% UK VC 20.0% 0.0% Exit value Intervals (MEUR) >=10 >=50 >=100 •  Nordic VCs present in ~90% of all VC-backed exits larger than €100M •  Non-Nordic VCs are on average only represented in 1.3 Nordic exit deals each – very difficult to access the value from outside the region Sources: EVCA, Thompson, Dow Jones, Creandum Copyright Creandum 2011 13
  • 14. Wrapping up >  Large and growing Nordic tech market •  €2.4Bn yearly exit value last 7 years •  A significant part of European and global exit •  Increased high-quality deal flow •  Software & consumer sectors dominant and Sweden most important geography >  Significantly maturing ecosystem •  More serial entrepreneurs •  Successful entrepreneurs becoming angel investors •  Experienced growth company management teams available •  Few but more experienced investors active in the region CONFIDENTIAL 14