AdSchool - Digital download - Digital 101
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The document discusses digital marketing trends from 2011, including the rise of social media, mobile usage, and the significance of search engine optimization (SEO) and marketing (SEM). It highlights key statistics such as mobile ownership and social media engagement in Australia, while also providing insights into effective digital marketing strategies for various platforms. Additionally, it outlines the importance of customer relationship management and personalized communication to enhance user engagement and conversion rates.
AdSchool - Digital download - Digital 101
- 1. Digital download Thursday, 10th May 2012
- 2. Before we start…. • What was the most popular search term in 2011? • Facebook • How many apps were uploaded daily in 2011? • 2,000 • Of the 6 billion people on the planet, how many own a mobile? • 4.8 billion (apparently only 4.2 billion own a toothbrush!) • How many tweets are posted per second? • 25,088
- 3. Who are WiTH Collective?
- 4. WiTH Collective started as an idea 10 years ago over drinks in a Brisbane bar. The idea was to create a different type of agency, focused on partnership & collaboration at all levels, externally with clients & internally with staff. In June 2010, the idea of WiTH Collective became real & the doors to one of Australia’s newest agencies opened for Digital centric business. agency grounded in Today, WiTH Collective is a digitally partnership focused ideas agency, centered on creating business-changing ideas for clients in partnership.
- 5. THE STORY SO FAR Our name WiTH truly represents Collective To accompany, A group that shares our culture along side of, or join or are motivated by things together a common issue or interest, or work together to achieve a common objective 5
- 6. THE WORK 967 executions for 26 brands A lot of the work we have done to date will not be what we are doing tomorrow or next month. 6
- 7. OUR PRINCIPLES Our principles around six principles: 7
- 8. What’s today about? 1. 2. 3. Digital 2011 wrap up Trends to marketing 101 watch in 2012 We have – so 1. 5hrs ask pl ease ns! que stio
- 9. 1. Digital Marketing 101 Things you need to know!
- 10. Key areas of digital to know Search (SEM & SEO) Mobile Social DIGITAL Content eCRM (video) eCommerce Websites
- 11. When to use what digital medium? Digital medium Purpose Resource Cost (third-party) Low Moderate High Low Moderate High SEM (paid) Generate awareness & quick þ þ leads SEO (natural) Build reputation & generate þ þ leads Social Build relationships & generate þ þ leads eCRM Build relationships & up-sell/ þ þ cross-sell Websites Build reputation & generate þ þ leads eCommerce Generate revenue þ þ Content (video) Educate, build reputation & þ þ generate leads Mobile Build reputation & generate þ þ leads Online advertising Generate awareness þ þ
- 12. Search engine strategies Things to consider
- 13. Getting underneath search engines If you (or your client) are not the answer, If you aren’t present, one of your competitors or another retailer will be.
- 14. Why search is important? Attract Engage Transact Retain Grow (awareness) (consideration) (purchase) (cross sell) (value add) Digital camera Photocopier Canon digital camera Canon MFD Canon IXUS 1000HS Canon imagerunner 2020 Canon IXUS 100HS bag Canon imagerunner 2020 toner Canon EOS Canon eMaintenance
- 15. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click OR = SEM + SEO does hat % make % W 92 Search engine marketing ogle Search engine optimisation Go up i a? n Aus trali
- 16. ‘digital camera’ search results paid SE M or nts eme n plac ed i o utlin p & re d: to r ight
- 17. ‘digital camera’ search results out lined SEO red: in om bott
- 18. What are the different types of SEM?
- 19. What are the different types of SEM?
- 20. Mobile search – Canon trial in Melbourne
- 21. How do you know who is searching what? BER MEM RE HIS T
- 22. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click
- 23. What factors influence SEO? On Off Better page page SEO of Goo gle’s list EO crit eria for S s to continue grow – er cur rently ov s 200 item
- 24. On-page SEO factors • There are 6 on-page factors that must be considered to optimise SEO: 1. URL keywords 2. Title tags 3. Descriptions 4. Emphasising keywords 5. Heading tags 6. Alt tags
- 25. What factors influence SEO? On Off Be*er page page SEO
- 26. Off-page SEO factors • There are 3 factors that must be considered to help enhance SEO: 1. Backlinks 2. Anchor text 3. Social media
- 27. Why is search important? If you aren’t in the search results, someone else will be (competitors or alternative solution). Search gives an insight into consumers: thoughts, feelings, desires & what they want to know more about. It provides the ability to tailor the information to acquisition.
- 28. Jargon time out?
- 29. What is the search jargon? Search engine marketing (SEM) Search engine optimisation (SEO) • Ad terms • Backlinks • Impression • Adgroup • Off-page factors • Campaign • Keywords • On-page factors • Algorithm • Page rank • Quality score • Black hat • Results • CPC – Cost per click • White hat • CTR – Click through rate • CPA – Cost per acquisition (or action) • Crawler/spider • Conversion • 301 • Strategies • 302 • PPC – pay per click • Long tail search • 404 • Optimisation • Landing page • 503 • Geo-target • Alt tags • Mobile search – Search via mobile device • Always on – 24hrs a day, 7 days a week • Heading tags (H1, H2, H3)
- 30. Digital Quiz • What does SEO & SEM stand for? • Search engine optimisation, Search engine marketing • What are the two different types of SEM? • PPC & Contextual • What help to contribute to SEO? • On page & off page
- 31. eCRM Customer Relationship Management (CRM)
- 32. What is CRM? CRM = Push + Pull Customer Relationship Marketing OR = Dialogue + Relationship Open, trust, transparent Value, mutually beneficial
- 33. What are the Golden Rules of eCRM? Make sign-up process easy & transparent. Quality Data Regularly cull database (inactivity of a 1yr+) Using relevant/tailored comms increases net Relevance profits by an average of 18x more than broadcast (segment) mailings (Source: Jupiter Research) Understand decision-making process & ability to capitalise on increased interest: Timing i.e. Open rates are highest in first 30 days after joining (58%) (Source: Marketing Sherpa) H&R Block improved conversion rate by 271% through automated email campaign around tax season Test, test & A/B offer testing provides significant results 79% of time (Source: Marketing Sherpa) again
- 34. What is eCRM? Email Mobile Database Social Messenger (Chat)
- 35. What is the industry doing with emails?
- 36. ils - Pro duct ema ents: com mon elem 1. Logo r 2. Heade r CTA 3. Heade y 4. Imager t 5. Conten 6. CTA
- 37. ails - Sof tware em ents: com mon elem 1. Logo r 2. Heade r CTA 3. Heade y 4. Imager t 5. Contenes 6. Featur
- 38. ails - Events em ments: ele common 1. Logo r 2. Heade r CTA 3. Heade y 4. Imager t 5. Conten 6. CTA
- 39. Consistent CTAs -store App le drive in nd the e & online at mail of every e
- 40. What we can learn from Apple? Frequency Focus Strong CTA Design Preview • Apple don't have • The emails are • At the bottom of • All emails have • There is enough a set frequency focused on one every email there been designed so information of product or event. are strong calls that all the displayed in the communications. • They don't try to to action that are information is preview window • When they have include too many consistent displayed on to encourage a something of products into the across all areas. screen if a user user to open the interest they email or tell the • There are two has opened the email. send it out, they consumer too elements: shop email. • Most emails have don't wait to fill a much. online & come in a headline & a monthly • There is a focus store. strong email to newsletter. on providing encourage this. enough information about a product & then pushing consumers through to the website to find out more.
- 41. Jargon time out?
- 42. What is the eCRM jargon? Email reporting Technical terms • Soft bounce • Filter • Hard bounce • HTML vs text • Personalisation Email results • Customisation • Open rates • Mobile email • CTO – click to open • CTR – click through rate Testing elements • Top articles/content • Subject lines • Time & day of send
- 43. Social media More than just pushing content
- 44. What is social marketing? Social = CRM + PR + Value (dialogue) (push) (exclusive) Basic social
- 45. What are the different types of networks?
- 46. What are people doing on facebook?
- 47. Facebook is the biggest image library
- 48. The rise of Google + Facebook took 2.5 years to Google + reach took just 18 million users. 21 days.
- 49. Are people using Google+? still k is ’s eboo eople Fac of p p art iour – it be hav time to take to + will nge cha
- 50. Why is social important to you? Great for retention & nurturing existing consumer relationships. Cost effective BUT there must be an audience you are talking to. You have an audience, you just need to encourage them to be part of the conversation.
- 51. What is the social jargon? Platforms Social actions • Instagram • Aggregation • Pinterest • Blogs • Alerts • Forums • Comments • Mashup • Curation • Photo-sharing • Podcast • Facebooking • RSS – really simple syndication • Feeds • Social bookmarking • Hashtag • Wiki • Like Users information • Posts • Avatars • Tags • Authority • Thread • Groups • Lurker • Tweets • Profiles • Message • Sharing • DM • Poke
- 52. Mobile Applications, websites & communications
- 53. Digital quiz • What are most people searching on their mobiles? • Location based activities • What time are most people using their mobiles for search? • Late afternoon/evening • How many Australian’s viewed facebook on their mobile last month? • 4,600,000 people (nearly 50% of all active users)
- 54. What is mobile? • Mobile is becoming one of the most talked about areas in the digital industry. • It is important to remember that “Mobile” isn’t only about applications… Mobile = Marketing + Apps + Website
- 55. What is a mobile device? Smart Other Mobile = + Tablets + phones devices
- 56. What are the different types of mobile OS? pple e & A ely G oogl finit e a re d a tch & to w ved ones invol be h... wit
- 58. When are people searching on their mobile? • Consumer searches on the mobile differ to that of desktop search: • 66% of mobile searches have a local intent • Mobile search numbers peak at night, on weekends & e leading up to holidays People ar sear ching on th e go & at night.
- 59. Jargon time out?
- 60. What is the mobile jargon? • MMS • SMS • Mobile • Application (app) • Off-deck • On-deck
- 61. Where to now? 1. 2. 3. Digital 2011 wrap up Trends to marketing 101 watch in 2012
- 62. 2. 2011 wrap-up What were the top trends from last year?
- 63. What were the key trends from 2011? Web Social Mobile
- 64. How we spent time on the internet in 2011 1 trillion video playbacks on 14 million new YouTube. Instagram accounts. 48 hrs Users upload 60 uploaded every There are now photos per second1. minute1. 555 million websites. 300 million of 75% of these were added in worldwide email 20111. traffic was spam1.
- 65. Most popular websites of 2011 (Australia) 1. Google Australia 2. Facebook 3. YouTube 4. Windows Live Mail 5. Ninemsn 6. eBay Australia Soc ial & n 7. Google atio 8. Yahoo!7 in form h 9. Wikipedia searc the ate 10. Yahoo!7 Mail do min pular t po s. mos site Source: http://www.hitwise.com/au/datacentre/main/ web
- 66. Most popular search terms of 2011 (Australia) 1. Facebook 2. YouTube 3. Twitter 4. Google 5. Hotmail onal 6. Games igati sers Nav – U 7. ebay se arch ching to 8. Weather sear locate are hem t ite, 9. Facebook login help icular s 10. News a part st locate n ot ju ation m Source: http://www.hitwise.com/au/datacentre/main/ infor
- 67. More purchases made online In Dec 2010, 85% of online Australians made an online purchase during the past 12 months* ILL eCommerce W spend eCommerce W M UCH D? H O PEN billion l spend TH EY S $21.7 s wil alian 00 eCommerce $13.6 billion ustr ne A 2011 $6 spend Onli d in $12 billion spen online ving Offshore growth rate D i Accelerating s dri and Offshore $6 billion Hi g h AU dem $4.8 billion wn & s do p 44% growth e pric online in 1yr 2010 2011 u 2015 Source: PwC & Frost & Sullivan Report - http://www.arnnet.com.au/article/395614/more_australians_shopping_online_overseas_report?fp=16&fpid=1
- 68. What are females doing online? 1/3 check facebook before bathroom Longer tail terms Staying in touch with family & friends 25mins on facebook a day More specific & more queries Enquiring about products Convert from trusted brand terms Digital advocacy & trusting opinions Source: eMarketer Australian Online Report, April 2011 & Nielsen Internet Technology Report, 2010 – 2011 (April 2011)
- 69. What are males doing online? Streaming videos & Generic terms Sport is key early in the week downtime activity Fewer searchers & on weekends Land at review sites Influenced, but make their own decision Source: eMarketer Australian Online Report, April 2011 & Nielsen Internet Technology Report, 2010 – 2011 (April 2011)
- 70. What were the key trends from 2011? Web Social Mobile
- 71. What’s happening with social in Australia? There are five key & notable social channels within Australia: 17,000m Page Views 69.5% reach – 22 hours/person k Faceboo 1,000m Page Views f 69.5% o 56.9% reach – 54 min/person reaches 1,200m Page Views 21.7% reach – 19 min/person us A tralians. ur 61m Page Views 13.4% reach -‐ 11 min/person a M king it o favouri te media channel 60m Page Views 11.4% reach – 12 min/person Source: Social Media Infrographics . Burson-Marsteller Asia Pacific Study. August 2011 - Time per person - Nielsen Netview. July 2011 Note: Bars are a visual representation of page views and people represent reach
- 72. Use of social networking cial” y “So ingl inc reas s m ean ” ook “faceb Source: Chart of the Day, www.businessinsider.com, 20 December 2011, viewed 16 January 2012.
- 73. What’s happening on Facebook? There are more 350 million than 800 of them log in from million users on their mobile devices1. Facebook1. 200 million Accounts for joined in 20111. 95% of all social networking time1.
- 74. How many people are on Facebook? will ace book lion F bil have 1 by u sers er emb Sept 12 20 Source: Chart of the Day, www.businessinsider.com, 12 January 2012, viewed 16 January 2012.
- 75. How many Australian’s are on Facebook? are 50% 8 – O ver n 1 bet wee ! 34 yrs Source: http:// checkfacebook.com/, viewed 10th May 2012
- 76. Why would I be friends with you? ers sum ore Con o m ar e als to li kely th a gag e wi ir en d if the bran d has. Source: Chart of the Day, www.businessinsider.com, 20 December 2011, viewed 16 January 2012. frien
- 77. How to advertise on Facebook • Advertising on Facebook is becoming more & more popular as a way to engage potential customers. • It’s popularity stems from it’s ability to be: • Targeted on a granular level • Pay-per-click – you only pay when someone clicks
- 78. What are the different ways to advertise? MARKETPLACE ADS SPONSORED STORIES - Standard - Based on the facebook ad that idea of “social can drive proof & that internally or consumers are externally to more likely to facebook. like a page some - Sometimes one they know paired with already has. social actions - Drives greater your friends action / have taken. engagement - Good if you are from users. unable to have - Placement that an actual page can only be used but want a if you have a presence on the facebook page. network
- 79. What are sponsored stories & their impact? • “Sponsored stories” are becoming a popular way to advertise on facebook. • People are more likely to click on a link that someone they know has recommended. • These currently site in a clear callout area on the RHS of the page. • Facebook is about to roll out “Sponsored Stories” in users’ news cial feeds2. M y so k • These ads will begin to appear in news net wor feeds. ces • It is unclear at this stage how in fluen ne onli r. facebook will differentiate these from my iou other news feed posts made by your network. be hav
- 80. What were the key trends from 2011? Web Social Mobile
- 81. What was the mobile growth in 2011? 52% 8x faster growth rate than of our population desktop computing at has the same point in development3. a smartphone - 2nd highest usage rate in the world3. Market Share IOS: 42% 1st billion Android: 29% downloads of Android - but growing 4x as fast3. apps took 2 years. The last billion took 60 days3.
- 82. Mobile is growing faster than desktop YouTube Mobile In 2011, YouTube achieved increased total visits by 544% 59%. growth during the same time. Source: http://searchengineland.com/hitwise-facebook-was-4-of-top-10-search- queries-of-2011-105482
- 83. Why is mobile important? It is immediate It It entertains connects us us locally Mobile is more than a phone
- 84. What to do about mobile? • Make sure content is cut down & relevant to the location. • People want content in the moment.
- 85. Where to now? 1. 2. 3. Digital 2011 wrap up Trends to marketing 101 watch in 2012
- 86. 3. 2012 predictions Where to for the next 12 months?
- 87. What are the key predictions for 2012? API & Search social is Mobile login social
- 89. What is API? • Essentially a digital pipe: • Increased velocity of the web • Instantaneous engagement • Enables multi-format publishing on an enormous scale • The enabler of social media • Smart brands – 2-way API feeds
- 90. The API ecosystem ce, e on y C reat man u se in es. plac
- 91. What is an example? nce, Cre ate o & us e in in ose . re purp aces y pl man
- 92. What is an example? nce, Cre ate o & us e in in ose . re purp aces y pl man
- 93. What is the API impact? • BRAND ENGAGEMENT • Creativity no longer ATL-driven • Monologue is no longer good enough • Essence of a great idea MUST involve the audience • Instant impact requires instant response • IMPACT • Creation of continuous dialogue & observation • Create & harness a community around a brand • Consumers interact with brands in their preferred digital environment
- 94. What are social logins? • Through the use of social login functionality, such as Facebook connect, APIs can be utilised to drive engagement without the requirement of an actual Facebook (or other social t for g Grea andin network) page. erst out und e ab mor nce & a udie them g etin tent. targ con with
- 95. Why would I login socially? • We already have a number of different profiles created on the web; only a few of these are used regularly. • Why ask a consumer to create a ANOTHER profile for ANOTHER site, when we can tap into one that is already created?
- 96. How do social logins work? s are Pr ofile cally ati a utom ed by c reat rough g th ble p ullin aila th e av ion via mat infor APIs
- 97. What is the impact of social login? e ased Incr ment en gage nnect I co cial w hen h so thr oug Source: 2012, This week in social media, http://www.socialmediaexaminer.com/facebook-app-integration-this-week-in-social-media/, 21 January 2012, viewed 23 January 2012
- 98. What are the average page views by login? Source: 2012, This week in social media, http://www.socialmediaexaminer.com/facebook-app-integration-this-week-in-social- media/, 21 January 2012, viewed 23 January 2012
- 99. Consumers actually PREFER to login socially Source: Abel, P., Goings, K. (2012). Consumer perceptions of online registration & social login, US consumer research, 2011.
- 100. Consumers actually PREFER to login socially ant ple w we peo can If it , how it? use Source: Abel, P., Goings, K. (2012). Consumer perceptions of online registration & social login, US consumer research, 2011.
- 101. What are the key predictions for 2012? API & Search social is Mobile login social
- 102. Do you remember Google+? • Centred around making every existing Google product socially compatible, ensuring that you don’t have to log into different services to share your photos, upload video or let others know what you’re up to.
- 103. What if search became social? • Google launched “Search plus my world”4 in early January, 2012.
- 104. Why is this different? • Personal results • Enable you to find information just for you, such as Google+ photos & posts – both your own & those shared specifically with you, that only you will be able to see on your results page. • Profiles in search • Both in autocomplete & results, which enable you to immediately find people you’re close to or might be interested in following. • People and pages • Help you find people & google+ pages related to a specific topic.
- 105. What does this mean for search results? • Whether or not a Google+ page is in existence appears to influence the search results page5. • Google+ results are beginning to creep into real estate that was previously maintained for SEM.
- 106. What does this mean for search results? • There is much concern in the industry that Google is sacrificing the relevancy of search results to push their own products5.
- 107. What are the key predictions for 2012? API & Search social is Mobile login social
- 108. Cookies are out & geo-targeting is in… • Advertising has traditionally targeted consumers sitting at computer through the use of 80% cookies. of consumer • Now that our devices move with us, is spending occurs this really the best way to track users? within 10km of the home6. • Mobile devices allow us to geo- target down to a hyper-local level
- 109. What else with mobile? • In an Australian first, Canon created geo- targeted SEM & landing pages • Ads delivered were relevant to potential consumers’ physical location with the aim to drive them into stores within their immediate area. g etin -targ es Geo reas inc e me ssag & v ancy ect rele es dir inc reas nses o resp
- 110. Where to now? 1. 2. 3. Digital 2011 wrap up Trends to marketing 101 watch in 2012 h 4t e is a Y Ther – KE area OUTS! E TAK
- 111. 4. Key take outs What to remember from the last 2hrs!
- 112. Key areas of digital to know Search (SEM & SEO) Mobile Social DIGITAL Content eCRM (video) eCommerce Websites
- 113. When to use what digital medium? Digital medium Purpose Resource Cost (third-party) Low Moderate High Low Moderate High SEM (paid) Generate awareness & quick þ þ leads SEO (natural) Build reputation & generate þ þ leads Social Build relationships & generate þ þ leads eCRM Build relationships & up-sell/ þ þ cross-sell Websites Build reputation & generate þ þ leads eCommerce Generate revenue þ þ Content (video) Educate, build reputation & þ þ generate leads Mobile Build reputation & generate þ þ leads Online advertising Generate awareness þ þ
- 114. Getting underneath search engines If you (or your client) are not the answer, If you aren’t present, one of your competitors or another retailer will be.
- 115. What is search? Paid Search = (PPC*) + Natural/Organic *Pay per click OR = SEM + SEO does hat % make % W 92 Search engine marketing ogle Search engine optimisation Go up i a? n Aus trali
- 116. What factors influence SEO? On Off Better page page SEO of Goo gle’s list EO crit eria for S s to continue grow – er cur rently ov s 200 item
- 117. What is CRM? CRM = Push + Pull Customer Relationship Marketing OR = Dialogue + Relationship Open, trust, transparent Value, mutually beneficial
- 118. What are the Golden Rules of eCRM? Make sign-up process easy & transparent. Quality Data Regularly cull database (inactivity of a 1yr+) Using relevant/tailored comms increases net Relevance profits by an average of 18x more than broadcast (segment) mailings (Source: Jupiter Research) Understand decision-making process & ability to capitalise on increased interest: Timing i.e. Open rates are highest in first 30 days after joining (58%) (Source: Marketing Sherpa) H&R Block improved conversion rate by 271% through automated email campaign around tax season Test, test & A/B offer testing provides significant results 79% of time (Source: Marketing Sherpa) again
- 119. What is social marketing? Social = CRM + PR + Value (dialogue) (push) (exclusive) Basic social
- 120. What is mobile? • Mobile is becoming one of the most talked about areas in the digital industry. • It is important to remember that “Mobile” isn’t only about applications… Mobile = Marketing + Apps + Website
- 121. What is a mobile device? Smart Other Mobile = + Tablets + phones devices
- 122. What were the key trends from 2011? Web Social Mobile
- 123. What are the different ways to advertise? MARKETPLACE ADS SPONSORED STORIES - Standard - Based on the facebook ad that idea of “social can drive proof & that internally or consumers are externally to more likely to facebook. like a page some - Sometimes one they know paired with already has. social actions - Drives greater your friends action / have taken. engagement - Good if you are from users. unable to have - Placement that an actual page can only be used but want a if you have a presence on the facebook page. network
- 124. Mobile is growing faster than desktop YouTube Mobile In 2011, YouTube achieved increased total visits by 544% 59%. growth during the same time. Source: http://searchengineland.com/hitwise-facebook-was-4-of-top-10-search- queries-of-2011-105482
- 125. Why is mobile important? It is immediate It It entertains connects us us locally Mobile is more than a phone
- 126. What are the key predictions for 2012? API & Search social is Mobile login social
- 127. The API ecosystem ce, e on y C reat man u se in es. plac
- 128. How do social logins work? s are Pr ofile cally ati a utom ed by c reat rough g th ble p ullin aila th e av ion via mat infor APIs
- 129. Jargon time out?
- 130. Questions & thoughts
- 131. OUR DETAILS Dom @domhind dominique@withcollective .com 0403 300 015 Thank you! PRESENTATION AVAILABLE AT: http://www.slideshare.net/ withcollective
- 132. Thank you withcollective.com | facebook.com/withcollective | hello@withcollective.com | 02 8203 2128
- 133. References 1. Here’s how everyone wasted time on the internet in 2011, http:// www.businessinsider.com/a-complete-breakdown-of-how- everyone-wasted-time-on-the-internet-in-2011-2012-1#, 21 January 2012, viewed 22 January 2012. 2. Chart of the Day, www.businessinsider.com, 20 December 2011, viewed 16 January 2012. 3. ThinkMobile conference, Google, Thursday, 7th September, 2011. 4. Search plus you world, http://googleblog.blogspot.com/2012/01/search-plus-your- world.html, viewed 16/01/12 5. Real-life examples of how Google’s “Search Plus” pushes Google+ over relevancy, http://searchengineland.com/examples-google-search-plus-drive- facebook-twitter-crazy-107554, 11 Jan 2012, viewed 23 Jan 2012 6. Quova: Why cookies are out, and geotargeting is in, http:// www.imediaconnection.com/content/30840.asp, viewed 23/01/12