Thoughts on Design of Complex Socio-Technical Systems
Think Tank on Citizen Engagement in Biomedical Research
Washington D.C., May 2013
Olga Werby, Ed.D.
Pipsqueak Productions, LLC
“This is not an
information age,
itʼs an age of
networked
intelligence, an age
of vast promise.”
—Don Tapscott,
Author and Professor, TedGlobal 2012
ICC	
  Forum.COM
4 Systems
Swahili for testimony
“Ushahidi uses a combination of citizen
journalism, social activism, and geospatial
information towards increasing accountability.”
Geo-Temporal Crowd-Sourced Data Platform
World-wide Food Anthropology Project
Lowell High School Project
San Francisco
World-Wide Food
Anthropology Project
Very successful:
• for a small group of student data
collectors
• and for a large group of first-time
Ushahidi users, learning to use the system
Less successful:
• as a data collection site
World-wide Deployments of CrowdMaps
World-wide Deployments of CrowdMaps
Unfortunately,Vanuatu
Hazard Map is a dead
map...
Unfortunately, Panther Project map is
an empty map...
World-wide Deployments of CrowdMaps
Needed components for success:
• team
• training
• trust
• time
• tenacity — Heather Leson, Ushahidi Director of Community Engagement
Geo-Temporal Crowd-Sourced Data Platform
The Company Therapist Project
The Company Therapist Project
Very successful:
• for a small group of writers
• and a large group of readers
The Company Therapist Project
2013 think tank presentation on socio technical system design 03 compressed
Human Rights & International Criminal Law
Oversight Archived: 0
Prevention Archived: 0
Darfur Archived: 0Gaza (archived) 11,600
Gaza
72,000
Oversight
34,000
Darfur
62,000
Prevention
66,000
Reparations
47,000
Mass Rape
50,000
Libya 6,000
Lecture Series 19,000
+ 11.5 hours of video
Gaza
September 2010
Darfur
January 2011
Oversight
May 2011
Prevention
October 2011
Libya Mini-Issue
November 2011
Reparations
February 2012
Mass Rape
July 2012
Lecture Series
January 2013
LAUNCH
FUTURE5 months 3 months 5 months 4 months 5 months 8 months
(area and numbers reflect total number of words)
Human Rights & International Criminal Law
Innovating Justice Award 2012 2013 Computerworld Honors Laureate
Very successful:
• for a narrow audience
• & a narrowly-defined purpose
ICC	
  Forum.COM
Medical Memory Project
Unsuccessful:
too hard to keep all the
information up to date
even when doing so
results in better
medical outcomes...
(information hoarding and data silos
were big problems)
Medical Memory Project
ICC	
  Forum.COM
Participant/User
Motivation
is the Driving Force of
Socio-Technical System
Success
Lessons Learned
"Social bonds and a feeling of
membership augment the meaning
that comes from values-based work."ROSABETH MOSS KANTER
MOTIVATION:
• mastery
• membership
• meaning
• money
Motivational Lessons Learned
Make Information Relevant to All Users:
• COMPREHENSION: Information is understood by the people providing it
• GOALS:The reason for collection of data is understood
• PRIDE: People take pride in participating
• INCLUSIVENESS: People feel they are part of the group effort
•VISION: People know what will happen next
Make Information Easy to Provide:
•TARGETED: Use only the level of security that is necessary to
maintain the desired quality of data
• STANDARDIZED: Use standardized input structures
• STRUCTURED: Multiple choice is easier than fill-in the blanks
• SUPPORTED: Create in-line help
•VERIFIED: Provide confirmation that the data has been entered correctly
• RESPECTFUL: Respect the user!
Motivational Lessons Learned
What Do Participants/Users
Give to the Socio-Technical
System?
Amount of Dedication
Available Time
Level of Expertise
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Any group project can be
analyzed by how much it
asks of its participants:
• the time it requires,
• the level of expertise,
• and the amount of
dedication.
On Individual Participant Level
Successful Group Projects
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Required Time = User Availability
Required Expertise = User’s Level of Expertise
Required Dedication = User’s Interest & Dedication
On Individual Participant Level
Expertise
Required Expertise
Dedication Time
Successful Participants:
• extra time and high
dedication can overcome
the missing expertise
On Individual Participant Level
Expertise
Dedication Time
Required Time
Successful Participants:
• extra dedication and high
qualifications can overcome
low time availability
On Individual Participant Level
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Participants give
up to the group:
• control
• personal information
• time
On Group Level
What Does the Socio-Technical System
Give to its Participants/Users?
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Group gives
its participants:
• social connections
• group support & recognition
• a sense of belonging
• trust
• meaning & purpose
• a sense of accomplishment
On Group Level
Very successful:
• for a short burst of time &
• a narrowly-defined purpose
CrowdMaps for Elections
In 2010, Ushahidi has come full circle since the 2007
elections with its Uchaguzi (Swahili for elections)
initiative to monitor elections.
iHub Research
Think Tank on Citizen Engagement in Biomedical Research
Washington D.C., May 2013
Olga Werby, Ed.D.
Pipsqueak Productions, LLC
Design for Motivation
Solve Both Parts of the Equation,
the Tech AND the Social,
of Complex Socio-Technical Systems

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2013 think tank presentation on socio technical system design 03 compressed

  • 1. Thoughts on Design of Complex Socio-Technical Systems Think Tank on Citizen Engagement in Biomedical Research Washington D.C., May 2013 Olga Werby, Ed.D. Pipsqueak Productions, LLC
  • 2. “This is not an information age, itʼs an age of networked intelligence, an age of vast promise.” —Don Tapscott, Author and Professor, TedGlobal 2012
  • 4. Swahili for testimony “Ushahidi uses a combination of citizen journalism, social activism, and geospatial information towards increasing accountability.” Geo-Temporal Crowd-Sourced Data Platform
  • 6. Lowell High School Project San Francisco World-Wide Food Anthropology Project Very successful: • for a small group of student data collectors • and for a large group of first-time Ushahidi users, learning to use the system Less successful: • as a data collection site
  • 8. World-wide Deployments of CrowdMaps Unfortunately,Vanuatu Hazard Map is a dead map...
  • 9. Unfortunately, Panther Project map is an empty map... World-wide Deployments of CrowdMaps
  • 10. Needed components for success: • team • training • trust • time • tenacity — Heather Leson, Ushahidi Director of Community Engagement Geo-Temporal Crowd-Sourced Data Platform
  • 13. Very successful: • for a small group of writers • and a large group of readers The Company Therapist Project
  • 15. Human Rights & International Criminal Law
  • 16. Oversight Archived: 0 Prevention Archived: 0 Darfur Archived: 0Gaza (archived) 11,600 Gaza 72,000 Oversight 34,000 Darfur 62,000 Prevention 66,000 Reparations 47,000 Mass Rape 50,000 Libya 6,000 Lecture Series 19,000 + 11.5 hours of video Gaza September 2010 Darfur January 2011 Oversight May 2011 Prevention October 2011 Libya Mini-Issue November 2011 Reparations February 2012 Mass Rape July 2012 Lecture Series January 2013 LAUNCH FUTURE5 months 3 months 5 months 4 months 5 months 8 months (area and numbers reflect total number of words) Human Rights & International Criminal Law Innovating Justice Award 2012 2013 Computerworld Honors Laureate Very successful: • for a narrow audience • & a narrowly-defined purpose ICC  Forum.COM
  • 18. Unsuccessful: too hard to keep all the information up to date even when doing so results in better medical outcomes... (information hoarding and data silos were big problems) Medical Memory Project
  • 19. ICC  Forum.COM Participant/User Motivation is the Driving Force of Socio-Technical System Success Lessons Learned
  • 20. "Social bonds and a feeling of membership augment the meaning that comes from values-based work."ROSABETH MOSS KANTER MOTIVATION: • mastery • membership • meaning • money Motivational Lessons Learned
  • 21. Make Information Relevant to All Users: • COMPREHENSION: Information is understood by the people providing it • GOALS:The reason for collection of data is understood • PRIDE: People take pride in participating • INCLUSIVENESS: People feel they are part of the group effort •VISION: People know what will happen next Make Information Easy to Provide: •TARGETED: Use only the level of security that is necessary to maintain the desired quality of data • STANDARDIZED: Use standardized input structures • STRUCTURED: Multiple choice is easier than fill-in the blanks • SUPPORTED: Create in-line help •VERIFIED: Provide confirmation that the data has been entered correctly • RESPECTFUL: Respect the user! Motivational Lessons Learned
  • 22. What Do Participants/Users Give to the Socio-Technical System?
  • 23. Amount of Dedication Available Time Level of Expertise Expertise Required Expertise Dedication Required Dedication Time Required Time Any group project can be analyzed by how much it asks of its participants: • the time it requires, • the level of expertise, • and the amount of dedication. On Individual Participant Level
  • 24. Successful Group Projects Expertise Required Expertise Dedication Required Dedication Time Required Time Required Time = User Availability Required Expertise = User’s Level of Expertise Required Dedication = User’s Interest & Dedication On Individual Participant Level
  • 25. Expertise Required Expertise Dedication Time Successful Participants: • extra time and high dedication can overcome the missing expertise On Individual Participant Level
  • 26. Expertise Dedication Time Required Time Successful Participants: • extra dedication and high qualifications can overcome low time availability On Individual Participant Level
  • 27. Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Participants give up to the group: • control • personal information • time On Group Level
  • 28. What Does the Socio-Technical System Give to its Participants/Users?
  • 29. Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Expertise Required Expertise Dedication Required Dedication Time Required Time Group gives its participants: • social connections • group support & recognition • a sense of belonging • trust • meaning & purpose • a sense of accomplishment On Group Level
  • 30. Very successful: • for a short burst of time & • a narrowly-defined purpose CrowdMaps for Elections
  • 31. In 2010, Ushahidi has come full circle since the 2007 elections with its Uchaguzi (Swahili for elections) initiative to monitor elections. iHub Research
  • 32. Think Tank on Citizen Engagement in Biomedical Research Washington D.C., May 2013 Olga Werby, Ed.D. Pipsqueak Productions, LLC Design for Motivation Solve Both Parts of the Equation, the Tech AND the Social, of Complex Socio-Technical Systems