20130111 TU Delft en LinkedIn
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This document discusses LinkedIn and provides tips for using it effectively. It explains that LinkedIn is an online business networking portal that allows users to create a professional profile, connect with colleagues, find and advertise jobs, and engage with company pages and groups. The document provides guidance on building an optimal personal profile, using LinkedIn for companies and organizations, and etiquette for social networking on the platform.
20130111 TU Delft en LinkedIn
- 1. LinkedIn 1
- 2. Please attribute Willem van Valkenburg http://willemvanvalkenburg.nl |
- 3. Willem van Valkenburg Director Initiator of TU Delft TU Delft Social Media Café OpenCourseWare Assistant to the President Manager of of the OpenCourseWare TU Delft Mobile Consortium Project manager OCW in Europe twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg |
- 4. Agenda • TU Delft on Social Media • What is LinkedIn? • Personal Profile • Company on LinkedIn • Tips • Questions | 4
- 5. 1. TU Delft on Social Media |
- 6. | 6
- 7. worldofalumni.tudelft.nl | 7
- 8. Social Media Café • Informal • Sharing knowledge • Experts from different parts of the university http://socialmediacafe.weblog.tudelft.nl | 8
- 9. 2. What is LinkedIn? |
- 10. What is LinkedIn? • On-line business networking portal • Based upon the premise of Six Degrees of Separation • However, LinkedIn uses only three degrees in its model • Can also be used as: • Business e-mail address book • Substitute on-line resume • Professional marketing brochure • Job research tool (bi-directional) … and more. | 10
- 12. Source: http://wp.me/s1ioD7-53 | 12
- 13. 3. Personal Profile |
- 14. Your profile • Post a photo • Add work experience • Include education • Seek recommendations • Start making connections! |
- 15. Profile tips • Use your resume as a starting point – but don’t cut and paste • Focus on the benefits you provide to clients • Be sure to include specializations - they help you stand out • Include most professional experience – even if it doesn’t relate to what you do now |
- 16. Endorsements | 16
- 17. The power of three degrees |
- 18. Your Network Power of Three Degrees |
- 19. 4. Company on LinkedIn |
- 20. Organisational Goals Business Development Brand Marketing Profile Building Alumni Relations Lead Generation Fundraising New Product Launch | 20
- 21. Company page | 21
- 22. Groups • Personal • Join groups of your interest • Participate in the discussion • Company • Create your own group(s) | 22
- 23. TU Delft Alumni Group | 23
- 24. Jobs | 24
- 25. 5. Tips |
- 26. Social networking etiquette • Be professional • Only connect with people you’d recommend • Seek to give rather than to receive • Engage – social networking involves give and take • Don’t divulge client names • Just assume that everything you post online is public • Don’t brag but do self-promote • When in doubt, don’t. |
- 27. Questions? facebook.com/TUDelft www.linkedin.com/company/tu-delft twitter.com/tudelft tudelft.nl | 27
Editor's Notes
- #11: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries.LinkedIn uses three degrees. Trusted human relationships break down beyond three degrees. Too far removed.
- #16: The first order of business when you join LinkedIn is to set up your profile. This is probably the single most important thing you’ll do on LinkedIn so do it with CARE!Ask for my help if you’re unsure of how to write it – and look at other profiles to see what you might want to borrow from them.- encapsulate your life here - what do you do that helps clients?What areas do you specialize in?If you were a White House intern, that’s interesting and relevant – even though it may have nothing to do with your current job. It sets you apart.
- #18: Relationships are built on trust. Degree 1: one-to-one, high trust level. Degree 2: reference through highly trusted relationship, mid high trust level. Degree 3: Like second-cousin removed. Trust level is relative.
- #19: “Your network of trusted professionals” grows in quantity, dilutes in quality, at each outward level.