This document summarizes an article about advance care planning and end-of-life care. It discusses how the Richmond Academy of Medicine is taking a leadership role in promoting advance care planning across various healthcare systems in the region. They held an educational conference where they received support to continue their work. Their next step is to launch an Advance Care Initiative based on the Respecting Choices model to help patients articulate their end-of-life care preferences. The initiative will require funding and resources to implement clinical changes and a community marketing campaign.