CLICK TO UPDATE

APRIL 2014
THISHE.RE // @THISHERE
@SDHMembers
!
!
!
!
Q&A
✔QUESTIONS
(ANY TIME)
thishe.re | @thishere
A FEW QUICK NOTES

BEFORE WE BEGIN
4
thishere.co.uk/
clicktoupdate
WHO IS THIS FOR?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK
thishe.re | @thishere
A YEAR IN REVIEW
6
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
One Billion
Mobile Users
thishe.re | @thishere
WHY ARE WE DOING THIS?

BUT FIRST…
7
Click to Update – April 2014
CHANGE HAPPENS
Click to Update – April 2014
KEEPING UP IS A
FULL-TIME JOB
KEEPING UP IS A
FULL-TIME JOB
OUR JOB.
Click to Update – April 2014
Click to Update – April 2014
A GLOBAL COMMUNITY OF FRIENDS
AND STRANGERS ANSWERING ONE
SIMPLE QUESTION:
WHAT ARE YOU DOING?
Click to Update – April 2014
A QUICK SHOW
OF HANDS…
thishe.re | @thishere 18
TRENDS OF THE LAST TWELVE MONTHS
CROSS DRESSINGSSSS
CROSS DRESSINGSS SS
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
TEXT IS ON
THE WAIN
Click to Update – April 2014
thishe.re | @thishere
On WhatsApp it’s 800m.
THE MISSION IMPOSSIBLE OF SHARING

SNAPCHAT
24
More than 400 million photos/
videos are shared on Snapchat
every day
thishe.re | @thishere
On WhatsApp it’s 800m.
THE MISSION IMPOSSIBLE OF SHARING

SNAPCHAT
24
More than 400 million photos/
videos are shared on Snapchat
every day
TOTAL EXPERIENCE MANAGEMENT
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
REAL-TIME
MARKETING
JUMPED THE SHARK
BLAME THE BISCUIT
2013
#OWNTHEMOMENT?
Click to Update – April 2014
#OWNTHEMOMENT?
IT’S PROBABLY TAKEN…
thishe.re | @thishere
WHAT YOU MAY HAVE MISSED

PREVIOUSLY ON SOCIAL MEDIA…
35
thishe.re | @thishere
A YEAR IN REVIEW
36
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
Nike Shutters the
Fuelband
thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
thishe.re | @thishere
AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA

HASHTAGS COME TO FACEBOOK
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

#ROYALBIRTH - 25.3K TWEETS PER MINUTE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
#ROYALBABY - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

FACEBOOK
CHANGED ITS
ALGORITHM
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
BIG WHOOP
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTER

IOS 7 SHIPPED
+
Click to Update – April 2014
thishe.re | @thishere
TWITTER GOES VISUAL
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
thishe.re | @thishere
TWITTER GOES VISUAL
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
WHY DID TWITTER DO THIS?
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
WHY DID TWITTER DO THIS?$TWTR
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
thishe.re | @thishere
AND $4BN FROM GOOGLE. ALLEGEDLY
SNAPCHAT TURNS DOWN $3BN FROM FB
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
ARE YOU SURE EVAN?
thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
Click to Update – April 2014
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
Click to Update – April 2014
Click to Update – April 2014
thishe.re | @thishere
FOR 11.4 BILLION QUID
FACEBOOK BUYS WHATSAPP
69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
$19,000,000,000
$2,000,000,000
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
@RIP?
#GONETOOSOON?
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
81
€May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
AND HAS APPLIED FOR
A LICENCE TO CREATE
E-MONEY…
thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
82
@THISHERE

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Click to Update – April 2014

  • 1. CLICK TO UPDATE
 APRIL 2014 THISHE.RE // @THISHERE @SDHMembers
  • 4. thishe.re | @thishere A FEW QUICK NOTES
 BEFORE WE BEGIN 4 thishere.co.uk/ clicktoupdate
  • 5. WHO IS THIS FOR? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK
  • 6. thishe.re | @thishere A YEAR IN REVIEW 6 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap One Billion Mobile Users
  • 7. thishe.re | @thishere WHY ARE WE DOING THIS?
 BUT FIRST… 7
  • 11. KEEPING UP IS A FULL-TIME JOB
  • 12. KEEPING UP IS A FULL-TIME JOB OUR JOB.
  • 15. A GLOBAL COMMUNITY OF FRIENDS AND STRANGERS ANSWERING ONE SIMPLE QUESTION: WHAT ARE YOU DOING?
  • 17. A QUICK SHOW OF HANDS…
  • 18. thishe.re | @thishere 18 TRENDS OF THE LAST TWELVE MONTHS
  • 26. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING
 SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day
  • 27. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING
 SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day
  • 37. 2013
  • 41. thishe.re | @thishere WHAT YOU MAY HAVE MISSED
 PREVIOUSLY ON SOCIAL MEDIA… 35
  • 42. thishe.re | @thishere A YEAR IN REVIEW 36 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap Nike Shutters the Fuelband
  • 43. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 45. thishe.re | @thishere AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA
 HASHTAGS COME TO FACEBOOK May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 46. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 #ROYALBIRTH - 25.3K TWEETS PER MINUTE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  • 47. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 #ROYALBABY - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

  • 48. FACEBOOK CHANGED ITS ALGORITHM May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 49. BIG WHOOP May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 54. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTER
 IOS 7 SHIPPED +
  • 56. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 57. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 59. WHY DID TWITTER DO THIS?
  • 63. WHY DID TWITTER DO THIS?$TWTR
  • 64. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 65. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 69. thishe.re | @thishere AND $4BN FROM GOOGLE. ALLEGEDLY SNAPCHAT TURNS DOWN $3BN FROM FB May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 70. ARE YOU SURE EVAN?
  • 71. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 74. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 77. thishe.re | @thishere FOR 11.4 BILLION QUID FACEBOOK BUYS WHATSAPP 69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 $19,000,000,000
  • 79. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 @RIP? #GONETOOSOON?
  • 89. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 90. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 81 €May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 AND HAS APPLIED FOR A LICENCE TO CREATE E-MONEY…
  • 91. thishe.re | @thishere LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. 82