Medical Tourism Index
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The Medical Tourism Index (MTI), developed through extensive research and empirical studies, assesses the attractiveness of countries for medical tourism by analyzing various factors such as healthcare quality, costs, and destination popularity. The MTI includes 34 measurement items derived from a sample of 5,000 respondents across 30 countries, highlighting the industry's growth to an estimated $100 billion. The index aims to provide reliable data and rankings to enhance the transparency and appeal of medical tourism destinations.
Medical Tourism Index
- 2. Medical Tourism Index (MTI) Renee‐Marie Stephano, JD. President MTA Marc Fetscherin, Ph.D. Associate Professor of Marketing & Cornell Distinguished Faculty Rollins College, USA In collaboration with International Healthcare Research Center
- 3. Agenda – Background – MTI – Results – Q&A
- 4. Background • Travelling overseas not new • Few years ago, only few hospitals and country “branding’ themselves • Today, global industry estimated around $100bn • Despite the size and growth of the medical tourism industry and increasing number of hospitals and places promoting/branding as a medical tourism destination…. • …lack of data, unavailability of valid and reliable measurement
- 5. Approach • Multi‐year development • Multi‐stakeholder involvement • Multi‐dimensional construct • Followed a rigorous 8‐steps theoretical, methodological, and statistical index construction procedure 1. Specify the domain of the construct 2. Generate a sample of items 3. Collect initial data 4. Purify the measure and assess reliability and validity 5. Collect new data 6. Assess reliability 7. Assess construct validity 8. Predictive validity
- 6. MTI Highlights 1 MTI 2 years 4 empirical studies 34 measurement items 5,000 respondents to develop Ranking based on U.S. Representative Sample
- 7. MTI based on 34 measurement items
- 8. Sample Measurement Items Corruption Economy Cultural similarity Weather conditions Popularity of tourist destination Healthcare costs Travel costs Doctor’s training Healthcare quality indicators Quality of treatment Medical Equipment Reputation hospital Accreditation Certification of doctors/staff Word of mouth
- 9. Country Selection Focus Group | Global Survey n=421 30 countries, 60% of the world origin
- 10. Agenda – Background – MTI – Results – Q&A
- 12. Easy to Use and Explore
- 13. Easy to Use and Explore
- 14. country Country Profile country
- 16. Explore More with Data Tool
- 17. Access More with “Members Only” Access Ranking for all countries Access Data for 8 sub‐index 1 2 Download MTI 2014 report 3 Explore Data by consumer segment 4
- 18. “Members Only”
- 19. “Members Only”
- 20. Agenda – Background – MTI – Results – Q&A
- 22. Overall MTI ‐ Most Attractive Countries
- 27. Medical Tourism Index Website www.MedicalTourismIndex.com
- 28. Agenda – Background – MTI – Results – Q&A
- 29. thank you