ConveyUX 2014 – Beyond Gamification: Lessons from Game Design for Engaging Users
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The document discusses insights from game design that can enhance user engagement in UX design. Key points include balancing complexity with value, creating cohesive cross-platform experiences, the importance of playtesting, and incorporating relatable elements like easter eggs to evoke emotions. The author emphasizes the need for responsive design and meaningful user interactions.
ConveyUX 2014 – Beyond Gamification: Lessons from Game Design for Engaging Users
- 1. Beyond Gamification Lessons from Game Design for Engaging Users Catt Small @cattsmall
- 3. I’m a gamer
- 4. I’m a UX designer & developer Bedrocket Media Ventures
- 5. I’m an event coordinator
- 6. I’m a teacher The Code Liberation Foundation
- 7. I’m a game maker Quantum Box
- 8. UX is a hybrid
- 9. The field is constantly EVOLVING Jurassic Park
- 13. What UX can learn from games
- 15. Very confusing Not enough meaning, too much complexity
- 16. Very interesting More usefulness/meaning than complexity
- 17. At least a 1:1 ratio Usefulness Complexity
- 18. Five Stages, © Asia Hoe, Catt Small & Chris Algoo
- 19. Five Stages, © Asia Hoe, Catt Small, & Chris Algoo
- 21. Prioritize features Part 1 Complex feature Part 2 Part 3
- 22. Allow users to sign in w/o Facebook Let users contribute content Content screening process Front-end user CMS
- 23. Be consistent across platforms
- 24. Sonic 2, Game Gear Sonic 2, Genesis/Mega Drive Both games © SEGA
- 25. Spelunky, © Mossmouth, LLC
- 26. Prism Shell, © Brooklyn Gamery
- 27. Since 2011, MORE SMARTPHONES have sold than computers
- 28. Don’t assume anything About how people use your services
- 30. Test more than just PROTOTYPES
- 31. FEEL
- 34. Your product should feel RESPONSIVE
- 38. Sonic Generations, © SEGA
- 39. Sonic Generations, © SEGA
- 45. BOND
- 47. FUN
- 48. MEMORABLE
- 49. Dys4ia, © Anna Anthropy
- 50. Contrast, © Compulsion Games
- 51. Prism Shell, © Brooklyn Gamery
- 53. To review: • Balance complexity with value • Create a cohesive cross-platform system • Playtest production-ready builds • Add Easter eggs • Capitalize on emotions
- 54. Thank you! Questions? Tweet me @cattsmall.