Презентация Тони Уоткинса, EA Russia, 22.05.14
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Tony Watkins, the General Director of Electronic Arts Russia, highlights the evolving gaming landscape, emphasizing the rise of mobile devices and esports as key trends. Technologies like the Oculus Rift are driving innovation, while interactive entertainment is projected to reach over $100 billion, promising a bright future for publishers and consumers. The document underscores the community aspect of gaming, positioning it as not just leisure but also a potential career path.
Презентация Тони Уоткинса, EA Russia, 22.05.14
- 2. Tony Watkins General Director Electronic Arts Russia “Video Games – The threshold of a new era”
- 3. Goals • Three things to look out for in coming years • Make the ‘graveyard shift’ more bearable
- 9. Games Value
- 10. Mobile, Online & Digital sales are changing the Games landscape
- 11. Games Innovation 40 years the gaming industry has seen its fair share of technological evolution
- 12. Games Reality New technology drives improved hardware capabilities, Virtual Reality (VR) has resurfaced in the gaming industry. Of particular note is the upcoming Oculus Rift, a VR head-mounted display (HMD) $300 Oculus Rift features a massive field view (107 degrees), quick-response (ultra-low latency) head-tracking system, and incorporates immersive stereoscopic 3D rendering capabilities as well
- 13. Is it the end of this guy ?
- 15. Games Mobile • The rise of Mobile devices – namely smartphones and ipads – all based on same family of chipsets is driving the industry to support a new generation of consumer entertainment • Consumers already familiar with games such as Plants vs Zombies, The Simpsons, Bejewelled, Real Racing 3 … … but so much more still to come
- 17. Games Sports • eSports has developed its own culture and is on the rise worldwide • Playing computer games competitively can gain players celebrity status and fortune “Playing computer games is not just about leisure any more—it’s a way to find friends, community, and maybe even a profession.” World Cyber Games comparable to the Olympic Games for traditional sports. More than 50 countries and 13 different forms of eSports, attracting more than 9.5 million spectators Potential to develop into major global sports entertainment
- 19. CONNECTED
- 20. Games Future • $100bn++ worth of Interactive Entertainment offers a very bright future for Publishers and Consumers • Mobile devices & applications will be key driver of mass audience • PC, Consoles, Mobile Phones, Ipads – Consumers in a connected world will engage with entertainment on multiple formats using the cloud • Will start to see games innovation popping up in the most unusual places (video)