2014 VYS: Final Round: Rubik
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The document discusses teenagers' struggle with self-identity and the influence of others on their choices. It introduces the 'Define Yourself' campaign by Sprite, aimed at helping teens discover their unique selves through a school activation program and a contest to create personalized Sprite drinks. The initiative encourages confidence and self-expression, with prizes that reflect the individual's self-definition.
2014 VYS: Final Round: Rubik
- 1. The insight Teenagers want to be recognized as themselves, not anyone else. But they are confused and don’t know what that “self” really is. When being put between what they want and what others want.The “self” is not clear enough for them to hold on to.That’s why they are easily affected by other’s opinions and end up doing things they don’t truly want to.
- 2. The idea Sprite is here to give you tools to figure out who you are.You are unique, different, and special.You don’t have to follow any formula. Just believe in yourself and be confident to stay true to yourself. The campaign line: Define yourself
- 4. School Activation Let’s bring Sprite “Define yourself” course to all high schools in Vietnam. Define yourself course
- 5. + = Sprite Ingredient Unique Sprite drink Sprite is the device for teens to turn all the ingredients that represent personality traits into a unique Sprite drink of “who they are”. School Activation
- 6. banana yogurt carrot Blackberry Coffee Strawberry Candy Bold SweetAdventurous Sprite Sprite Sprite+ + +
- 7. Prizes could be personalized gifts that have the owner’s “self-definition” on them:T-Shirt, ID card holder, notebook wrapper, other school items… Prizes
- 8. Social Let the story continues online. Let’s bring the “Define yourself” course to mass au- dience. We can reach all current Sprite Facebook fans and millions of kids who were there at the school activation. Define yourself contest
- 9. Make a unique Sprite drink that represents yourself. Define yourself and you can get a chance to win cool prizes from Sprite. Social
- 10. Print SOCIAL MEDIASCHOOL ACTIVATION Supporting media: PR,TV channels, other popular Facebook fan pages etc. Define yourself