20140228 htbv (update1)
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This document summarizes a class on feasibility analysis for business venturing. The class discussed assessing feasibility across various factors and prototyping opportunities. It included a Q&A session with Danfoss PolyPower on sensor technologies and a guest lecture from Joost Maarse on feasibility analysis and customer development. The next class was announced as a coaching session to submit a progress report and discuss open questions.
20140228 htbv (update1)
- 1. High-‐Tech Business Venturing (HTBV) Class #04: Feasibility analysis PolyPower Q&A; Guest lecture February 28, 2014 In collabora*on with:
- 2. Today’s topics • Recap of previous class – Modeling an idea – Prototyping an opportunity • Assessing feasibility • Q&A session with Danfoss PolyPower • Guest lecture by Joost Maarse (Grundfos) – Feasibility analysis – Customer development
- 3. Recap • Opportunity and idea modeling • Super hunch sketch pad
- 4. 4 IteraSon! Source: www.theinnographer.com
- 5. Assessing feasibility • Proposal MUST be feasible – Industrial; CompeSSve; Technical; Market; OperaSonal; Legal; Financial; Commercial • If not: – Adept or abandon your plan – (Assume that it will be feasible) • Industry analysis – AXracSveness of industry • Characterizing demand – RealisSc esSmates & nuances in demand – Self-‐reports may be unreliable • Stated preferences vs. ulSmate purchases
- 6. Q&A with Danfoss PolyPower Basic sensor element Bending and angle Bending and angle, compensated Force or pressure Pressure distribuSon, array of sensors Shear (force) Compensated shear force Angle and torque PosiSon and displacement Strain with off-‐axis decoupling
- 7. Guest lecture • Joost Maarse – InnovaSon & Business graduate – Entrepreneur – Business Developer at Grundfos
- 8. Next week: Class #05 • Coaching session – Date: Friday, March 7 – Time: 09:15-‐12:00 – LocaSon: U303 • Submit progress report • Recent progress; current plan and next steps; open quesSons and issues (agenda) • Wednesday, March 5; 09:00 (Blackboard) • March 14: PresentaSon of business opportunity – At Danfoss PolyPower in Nordborg