2015 BBCON - P2P Geek Out
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This document contains information from a P2P fundraising conference session. It includes profiles of three consultants with their specialties and facts. It also contains graphics and discussions about crowdfunding strategies like DIY fundraising, online fundraising conversion rates, customizing fundraising sites, gamification with badges, social media strategies, and rethinking fundraising events. The document provides information for nonprofit professionals about emerging peer-to-peer fundraising techniques.
2015 BBCON - P2P Geek Out
- 1. P2P GEEK OUT
- 2. Name: Ryan O’Keefe Hometown: New Orleans Position: Principal Consultant Years in the League: Five Specialty :LuminateOnline;TeamRaiser Fact:MardiGrasisanationalholiday
- 3. Name: Shana Masterson Home base: Rhode Island Position: Senior Consultant Years in the League: Fifteen Specialty :P2PStrategy;TeamRaiser Fact:Haveneverdeflatedafootball.
- 4. Name: Andy Welkley Hometown: Rochester, NY Position: Marketing Manager Years in the League: Four Specialty :P2PStrategy;TeamRaiser Fact: VolleyballCoach
- 5. Tweet this session! #bbcon #bbgeekout @P2PCaptAndy @npshana
- 8. 7.17.15 Fundraisers Donors Non-Profit P2P Relationships & Responsibilities
- 10. CREATIVITY = CONNECTING DOTS
- 11. AWAKEN THE FORCE OF PEER FUNDRAISING The force awakens
- 12. Adventure? Excitement? A DIY Fundraiser craves these things.
- 13. What’s your DIY destiny?
- 14. $34 $65 $179 $487 $498 $0 $100 $200 $300 $400 $500 $600 5K Walk DIY Ride Endurance Online Fundraising Average The force is strong with this one
- 15. 16% 31% 33% 67% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% 5K Walk DIY Endurance Ride Online Conversion Rate (% fundraising) The force is strong with this one
- 17. Many teamraisers View site (+) Customizable (-) Maintenance
- 19. one teamraiser View site (+) Customizable by Participation Type (+) Less Maintenance (-) One-Time Registration
- 22. Date-based diy View site (+) Everyone is on the same schedule (+) Consistent communications (+) Complement to year-round campaign
- 23. Great Scott! The Cubs didn’t win the World Series…On the bright side, shopping now integrates with P2P!
- 25. CREATIVE WAYS enable fundraisers to sell actual product View site
- 27. WHAT DOES IT LOOK LIKE?
- 30. I do not think it means what you think it means.
- 31. Rethink Team Functionality View site
- 33. Rethink Team & Company Functionality View site
- 36. TeamRaiser as a Donation Campaign View site
- 38. Rethink Golf Tournaments View site
- 43. gamification
- 46. Types of badges • Milestone badges – triggered by amount. • Team captain badge • Personal donor badge • Behavior based • Group based • Set up using conditionals and s-tags
- 47. CUSTOM BADGESCustom badge ideas
- 48. Badge Flair Light up as you earn them!
- 49. Badge Flair
- 50. A badge is a piece of flair. It is not a strategy.
- 51. SOCIAL IS ALL AROUND US
- 54. INTELLIGENT ADVERTISING Smart Targets People who like your page (s) Custom upload: Past participants Custom upload: Active constituents
- 55. Quick hits
- 57. Skip the thank you
- 59. Tweet us your P2P geek finds! @npshana @P2PCaptAndy #bbcon #bbgeekout