2016 Hong Kong Talent Trends Webcast
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The document presents findings from LinkedIn's 2016 Talent Trends survey in Hong Kong, revealing that 93% of professionals are interested in new job opportunities. Candidates prioritize knowing about company culture, perks, and product offerings, while the most common job search methods include social media, employee referrals, and online job boards. Despite only 33% actively job searching, there's a significant pool of passive talent open to hearing about job postings.
2016 Hong Kong Talent Trends Webcast
- 1. 2016 Hong Kong Talent Trends Data on How Candidates Want to be Recruited
- 2. Housekeeping Everyone on the line is muted Please type questions into the chat box addressed to All Panelists Dedicated Q&A at the end The presentation and recording will be sent via email after the webcast Dial in now to listen to the webcast. Toll free call in number: Hong Kong: 800-96-3828
- 3. Meet your speakers 3 Nathan Khan Enterprise Solutions Manager LinkedIn Hong Kong Jeff Wong Enterprise Solutions Manager LinkedIn Hong Kong
- 4. About LinkedIn’s Annual Talent Trends Survey 4 610 Full-time or part-time professionals What we asked: ü How open they were to a new job ü What they wanted to know about a company & job ü What resources they used to change jobs 26000+ Hong Kong Global 73% Are citizens of Hong KongWomen Men 66%33%
- 5. Agenda 5 Almost everyone wants to hear from you1 What candidates want to know2 Where to find them3
- 6. 1 Almost everyone wants to hear from you 6
- 7. Good news: Almost everyone is open to your opportunities 7 93% Of Hong Kong professionals say they are interested in hearing about new job opportunities. Whether or not someone is an active or passive candidate, they want to know about your open jobs. 95% 93% 92% 90% China Hong Kong Japan India Most interested in hearing from companies 88% 87% 86% 84% US Australia United Kingdom New Zealand Least interested in hearing from companies Global average: 90%
- 8. Key challenges: Hong Kong has less active talent than other countries 8 Whether or not someone is an active or passive candidate, they want to know about your open jobs. 67% Passive Talent 33% Active Talent Professionals (Hong Kong) Most active talent: Least active talent:Global average: 36% 56% 53% 52% Qatar United Arab Emirates North Africa 23% 22% 22% Japan China Taiwan 33% Hong Kong Although only 33% Hong Kong professionals are actively searching for jobs, the vast majority of professionals in Hong Kong are interested in learning about new opportunities. In a dynamic economy and rapidly changing talent market, people in Hong Kong keep their eyes open for new opportunities.
- 9. Most are interested but… 1. What do they want to know? 2. How will they find you? 9
- 10. 2 What candidates want to know 10
- 11. What candidates want to know most about your company 11 2. Perks and Benefits 57%76% 1. Culture and values 3. Product or services Hong Kong 66% Global Hong Kong 54% Global 52% 48% Hong Kong Global
- 12. Direct advice from candidates on what to share about your company “Give a real picture of the company working environment, not the usual made-in-heaven company profile.” Give an honest perspective “I would like to hear the positives and negatives from real professional staff members — not the marketing gloss from the CEO or marketing office. Real people. Real jobs.” Share employee views “Share what makes the company different from its competitors and why a potential candidate should apply for the position.” Explain what makes you different “Information about the strategy/vision and ambitions of the company — not just the headlines, but HOW they will achieve their ambitions/vision.” Talk about the company vision and strategy 11 “Give a realistic day in the life of a person in that job. Good and bad. No job is perfect and I know that certain bad things can be lived with and certain bad things cannot.” Day in the life
- 13. Hone the message about your company and careers 1. Describe your culture, perks, and vision in a memorable way. 2. Clarify career growth opportunities 3. Connect interviewees with employees who can tell them about a day in the life
- 16. The top ways people land a new job 16 41% 39% 34% 22% 28% 39% 32% 30% Apply through a third party recruiter or staffing firm Through an employee they know Apply through third-party website or online job boards Social professional networks (e.g. LinkedIn) Hong Kong Global
- 17. © 2016 LinkedIn Corporation. All Rights Reserved. | Member Personas Seniority Reach targeted professionals globally through our unique targeting filters Groups DegreeSkills Job Title Company Size Industry Function
- 18. Convert qualified candidates into hires Recruiter InMails
- 20. Executive summary 20 Almost everyone is open to your job opportunities. 93% of professionals in Hong Kong said they are interested in hearing about new job opportunities. 1 Things they want to know more about your company. The top 3 things candidates in Hong Kong want to know about a company are its culture, perks, and products and services. 2 Once you have the right message, share it through the right channels. The most common ways professionals in Hong Kong land a new job is through social media, employee referrals, online job boards, and head hunters. 3
- 21. 21 Questions? We will send you a link to the recording and the slides of this webcast. Contact us if you’d like to find out more about LinkedIn Talent Solutions. Nathan Khan Enterprise Solutions Manager LinkedIn Hong Kong nakhan@linkedin.com Jeff Wong Enterprise Solutions Manager LinkedIn Hong Kong jewong@linkedin.com Andy Hu Marketing Manager, North Asia LinkedIn ahu@linkedin.com