2016 WeChat Data Report
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This document summarizes WeChat usage data from September 2016. It finds that WeChat had over 768 million daily active users, with typical users spending over 90 minutes per day on the app. Youth made up 14% of users and sent an average of 81 messages per day, while seniors accounted for 1% of users and sent 44 messages daily on average. Over 100 million audio and video calls were made on WeChat each day, with typical users making 8 calls per month.
2016 WeChat Data Report
- 1. The Momentum Group Translated and presented by 2016 WeChat Data Report Connecting every group Overview01 daily logged-in users on average in September Year-on-year growth 768 Million 35% Daily logged-in users 50% of users use WeChat for at least 90 minutes a day 90 Minutes Time spent on WeChat of all monthly active users of all messages on WeChat constitute 65% and send 80% Typical users *Typical users: From the two indices above, typical users primarily comprise of users born in the 1980s and 1990s of the monthly active users are Youth of the monthly active users are Seniors 14% 1% Other users *Youth: age 17-21 *Seniors: Age 55 or older Messages02 higher when compared with last year 67% Total number of messages sent daily is Youth 81 messages Average number of messages a user sends on WeChat each day Typical Users 74 messages Senior Users 44 messages Youth 13% What percentage of these are audio messages? Typical Users 16% Senior Users 22% Audio & Video Calls03 successful calls daily higher when compared with last year 100 Million 180% WeChat calls placed of the 100M daily calls 70% Typical users account for Youth 8 calls Average number of calls placed in a month by a WeChat user Typical users 8 calls Senior users 9 calls Youth 65 Min Total time spent on audio & video calls in a month by the average WeChat user Typical users 65 Min Senior users 82 Min Moments04 Youth 73% Percentage of original content created & shared on Moments in relation to all content shared Typical users 65% Senior users 32% Users born in 2000s Most favorite songs Users born in 1990s Users born in 1980s Users born in 1970s Users born in 1960s Travel05 USA Top 5 foreign destinations during holidays Users from Tier 1 cities in China Popular destinations during holidays Users from Tier 2 cities in China Users from Tier 3 cities in China Youth 6300 Steps WeRun Average Daily Step Count Typical Users 5900 Steps Senior Users 6700 Steps Taiwan, China Japan South Korea Thailand 90% 40% USA Asia 90% of all tourists traveling from China to USA come from Tier 1 cities 40% of all tourists traveling from China to other Asian countries come from Tier 2 cities Red Packet06 Chinese New Year Number of red packets sent via WeChat Valentine’s Day Women’s Day May 20 Chinese Valentine’s Day Mid-Autumn Festival Normal days 2,350,000,000 times Youth 20 Average number of red packets sent by a WeChat user in a month Typical Users 28 Senior Users 25 Youth 370 RMB Monthly average spent on red packets by a WeChat user Typical Users 580 RMB Senior Users 380 RMB WeChat Connecting every group Data Source: https://view.inews.qq.com/a/TEC2016122801805702?cv=0x70000001&dt=6&lang=en&pass_ticket=GsEwiP9%2BAcIlRxjCSzYiYMJ%2FIPyHkPzWJEt6NTE5B4hjABx9%2FmaAlQZTUez33lzE The Momentum Group Translated and presented by