Key Person of Influence Case Studies
1 like608 views
The document outlines multiple case studies of professionals who transitioned from time-intensive and financially unfulfilling careers to successful, productized business models, resulting in significant revenue increases. It highlights their challenges, such as burnout and lack of direction, and how they leveraged their expertise to create scalable offerings, ultimately allowing for more free time and better work-life balance. The success stories include authorship of books, engaging media appearances, and noteworthy partnerships, demonstrating substantial transformations across various industries.
Key Person of Influence Case Studies
- 1. Authored ‘Camels, Sheikhs and Billionaires’ Featured in Boss, Women's Agenda, SBS Radio, English in Arabic, Radio National with Geraldine Doogue Invited by Federal Trade Minister Andrew Robb to go on CEO delegation to Middle East Speaking gigs with ANZ Bank, Australian Food and Grocery Council, NSW Government Approached by large corporates and no difficult "price" discussions. CASE STUDY BEFORE… Struggling to define service offerings Hence struggling to get clients No defined direction/goals or ways to get there - feeling “stuck" AFTER…
- 2. CASE STUDY BEFORE… Consulting business doing great - but feeling exhausted Time based billing = Trading time for money = Hamster wheel “No time to focus on own goals” AFTER… Realised his clients didn’t want him - wanted what was in his head Productized his business - gave him more time and less stress • $250,000 increase in revenue by end of 40-week program"
- 3. CASE STUDY Built and sold a business twice. AS CEO, turned loss making PLC into a profit making 120 million turnover business Burnt out in corporate life, became coach BEFORE… Wrote Amazon bestseller ‘I don't work Fridays’ Turned book into a productised program for entrepreneurs "Why work Fridays?" Repackaged and delivered his IP at scale Mentorship program now oversubscribed. AFTER…
- 4. Appeared on Channel 9's ‘The Block’ Featured articles in The Sydney Morning Herald, The Age, Inside Out Authored ‘Homes With a Heartbeat: The Step-By-Step Process to Achieving a Highly Functional and Smart Home’ New product ecosystem = 600% higher profit margins than electrical business. Went from ‘Business dictates my life’ to ‘Business fits into my life!’ CASE STUDY BEFORE… Started as a tradie - licensed electrician for 15 years Owned and run electrical contracting firm for 12 years Wasn't making much money even when really busy 5am to 6/7pm workdays - 6 days a week AFTER…
- 5. Wins top-tier clients: Qantas, Jeep, Currumbin Wildlife Sanctuary Authored ‘Love At First Site: How To Build The Website Of Your Dreams’ Conversion rate increased and now gets dramatically less pushback on premium price CASE STUDY BEFORE… 17 years web developer Web development highly commoditised and prices being driven down AFTER…
- 6. Winner of BP International Safety Award 2 TED Talks and 200+ conferences Partner with BMW, Guggenhiem NY, Walt Disney Authored ‘Decongestion’ - door opener into mayors offices. Increased demand from magazines, radio and TV Blogs: readership went 5000/month. CASE STUDY BEFORE… 15 years in engineering consultancies Was in demand for talks and presentations - but didn't convert to actual work Blog read by family and friends 100 visitors/month. AFTER…
- 7. Won a Telstra Business Award Authored "The Cosmopolitan Hippy" Productised IP to products and services like - A clean eating program, an online program, and an Ultimate Girls' Retreat Featured in numerous publications: led to partnerships with her dream companies 800% increase in revenue CASE STUDY BEFORE… 13 years in health industry Written award-winning research papers Started 3 successful chiropractic businesses Feeling tired and burnt out at 26 yrs old Working 80hrs/week Still billing on time for money model AFTER…
- 8. Authored “Get Well, Stay Well” Been on Channel 9 “Today Show”, multiple radio stations - 3AW 693 News talk, ABC Featured in articles in “Good Health”, “Well Being”, “Nature & Health”, Cover of “Well Spring Magazine” Implemented first ‘membership’ based health clinic - Clients pay a fortnightly retainer instead of per appointment 30% increase in new clients CASE STUDY BEFORE… Naturopath for 10 years 5000 clients Brisbane’s leading wellness center Not enough reach and impact Spending a lot of time on new client acquisition AFTER…
- 9. Authored “A life. A finger. A pea up a nose: A Practical Guide to Baby and Child First Aid” Featured in “The Daily Telegraph”, “Today”, “The Morning Show”, “ABC Radio”, “Practical Parenting”, Smoothfm 95.3”, “Hope 103.2”, “Baby Hints & Tips”, “2UE 954 News Talk” 800% Revenue Growth CASE STUDY BEFORE… Burning out with the typical time for money billing model Felt like had a lot of potential in biz, but not connecting it with market AFTER…
- 10. Authored “From Hire to Fire: Everything in Between” Featured in “City Morning Herald” and Startup Smart” Regular writer for “Flying Solo” and “Australian Business Women’s Network” Sold 50,000 books to an insurance company for their SME clients earning $500,000 in revenue Word-of-mouth referrals increased by 400% CASE STUDY BEFORE… AFTER… Hired-managed-fired >15,000 employees Moderately successful considering she worked 60-70 hours/week Struggled getting the message out
- 11. Authored “Rock Her World” Winner of “Weddings and Events of Australia Excellence Awards: Jeweller of the Year” in 2014 Went from working one-on-one with clients to larger audience by writing the book Featured in “The Sunday Mail” on Channel 9 and Channel 10 News CASE STUDY BEFORE… AFTER… MD of 39-year old family owned diamond business 21 years experience Working crazy hours - burnt out Not being rewarded enough for the effort put in
- 12. Started a blog, “Happy Family Lawyer” - 25,000 views Monthly regular on ABC radio 50% increase in client engagement Authored book, “Splitsville” Hosts a popular podcast for lawyers that has established her as a influencer amongst peers CASE STUDY BEFORE… AFTER… Running a busy legal practice for 8 years No way of articulating how she was different from other lawyers Did 2 new-year-resolutions to write a book to help clients
- 13. 80% close rate even after tripling rates Authored “Book Blueprint: How any Entrepreneur can write an Awesome Book” Average client spent rose from $300 to $4000 CASE STUDY BEFORE… AFTER… Worked with 100 entrepreneurs - helping them publish their books Writing was a side-gig to corporate job Getting low paying small projects which weren’t enough difficulty articulating value during pitch
- 14. 8-page stories written up in 8 international magazines Speaking engagements in Australia and around the world New partnerships with: Rolls Royce, The Luxury Network First external company ever commissioned by Rolls Royce to produce interior for ‘Ghost’ Only company to custom-make speciilized furnitures for Rolls Royce CASE STUDY BEFORE… AFTER… 38 years - worked for royalty, captains of industry and movie stars Was getting depressed and disillusioned with the business Relied on word-of-mouth which made continuous business difficult
- 15. 100% strike rate with book in hand Authored 2 books “Honey, let’s buy a BOAT!” and “Honey, let’s go Boating” Book won award from boating industry Weekly radio slot on 3AW ‘The Boat Guy’ Engaged for 96 paid radio spots $100K additional NET profit in first 12 months after producing book Sold business in 2017 and now runs Wyndham Harbour - VIC’s premier boating destination CASE STUDY BEFORE… AFTER… 12 years in business - sold 100’s of boats Services and repairs 300 boats/year During GFC business was tough
- 16. Saw fast growth when they “Educated” instead of “Selling” their market - hence ability to scale Developed a 5-part program for franchisees to double their income while working less Featured in “BRW”, “Financial Review” and “Franchise Business” Opening 9th franchise - growing at 1 franchise/month - expect to do 2 franchises/month over next year. Reached $1,000,000 income and targeting $10,000,000 in 2 years CASE STUDY BEFORE… AFTER… 19 years with big corporates 20 years in drag-racing pit crew Low conversion - wanted to improve but didn’t know how Had only 1 franchise