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Present and Future of Company

O
Othón A. León, Adm.A.

The document appears to be a presentation reviewing the business performance of a company from 2003-2008. It includes graphs and data on revenues, costs, profits, sales mix, product mix, growth, and market share over this period. The presentation discusses strengths, weaknesses, opportunities, and threats and lays out a strategic plan and vision to diversify products, reengineer operations, and strengthen marketing efforts going forward.

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2020 Vision 2004-2011 Othon Leon
Our Performance Achievements Revenues Costs Profits Results Share Group income share Group share The right path... Business performance Othon Leon
Revenues USD MM (2008 = Ceteris Paribus) $13 $13.0 $10 $9.6 $8.9 $8 $6.5 $5 $5.2 $3 $3.2 $0 2003 2004 2005 2006 2007 2008 Othon Leon
Costs USD MM (2008 = Ceteris Paribus) $12 $12.2 $9 $9.0 $8.5 $6 $6.2 $5.3 $3 $2.9 $0 2003 2004 2005 2006 2007 2008 Othon Leon
Profits USD 000’s (2008 = Ceteris Paribus) $800 $800 $641 $591 $482 $323 $357 $164 $222 $185 $5 -$154 -$154 2003 2004 2005 2006 2007 2008 Othon Leon
Sales Costs Marginal Contribution Results $13 $10 $9.60 $13.00 $12.20 $8.90 $9.00 $8.50 $8 $6.50 $6.20 $5 $5.20$5.30 $3.20 $2.90 $2 $0.80 $0.59 $0.22 $0.36 $0.19 -$0 -$0.15 2003 2004 2005 2006 2007 2008 Othon Leon
ACME Share ABC 5.6 HIJ 4.3 NOP 6.7 EFG 4.4 KLM 3.1 Other Distributors Pounds MM 2 1% 12% 9% 50% 14% 9% 6% Othon Leon
ACME Inc. Acme QC Income Net Total Revenues USD $MM $9,605,457.00 $9,816,516.00 Othon Leon
Group Share ACME Inc. ACME QC ACME Products Net Sales USD $MM $9,221,238.72 $7,562,995.00 Othon Leon
ACME GDP Business Mean Economy 110 84 100.0 104.0 72.0 58 32 15.0 6 8.0 4.2 4.5 4.8 6.0 3.3 4.2 3.5 5.0 1.4 2.4 2.8 3.0 -20.0 -20 2003 2004 2005 2006 2007 2008 Source: The Economist. Othon Leon
The Market Sales growth Pruducts mix Sales mix by market Products mix by market Market value Competitors by market Pounds share Market share The terrain... Wallet share Othon Leon
ACME Inc. ACME QC ACME World Growth 70.0 Pounds MM 65.4 52.5 53.0 48.3 40.0 35.0 30.0 22.4 17.5 7.4 7.0 5.3 4.5 5.7 4.5 3.6 4.3 3.5 3.6 0 1.6 2.7 2003 2004 2005 2006 2007 2008 Othon Leon
Mix 4” 6” 8” 10” 12” 15” 18” 24” 30” 36” 42” 48” 60” 32” Accesories 7.4% 0.2%5.1% 0.4% 2.7% 0.8% 6.2% 5.0% 19.5% 6.2% 6.3% 6.5% 9.6% 9.3% 14.8% Othon Leon
Home Car Boat Bike Special Other Sales Mix 7% 3% 15% 40% 20% 16% Othon Leon
Product Mix Market 4” 6” 8” 10” 12” 15” 18” 24” 30” 36” 42” 48” 60” 100% 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon
ACME Participation Market Potential 100% Value 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon
ACME Wolves PTI Quality Sadstory 100% 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon Competition
Accessories Market Share ACME MME Wolves ACME territories CSTE Sadstory PTI Plaster 8% 11% 2% 4% 46% 8% 20% Othon Leon
Accessories Wallet Share Top 5 customers ACME Actual 100% 75% 50% 25% 0% PTI Sadstory AyC Alpha Ahead Othon Leon
The Company S.W.O.T. Products mix Cash flow Operation Core business Compensation Internal equity Talent competition The conditions... Financial alingment Othon Leon
Threats S.W.O.T. 1.Economic Slowdown 2.External & Internal Incompetence 3.Competition Strenghts Weaknesses 1.Market Positioning 1.R.O.I. Inequity 2.Functional Structure 2.No Market Information 3.Black Numbers 3.Lack of Diversification 1.Consolidate Growth 2.Ensure Continuity 3.Develop New Business Unit Opportunities Othon Leon
Accessories Other ACME Accesories Flytrap PTI ea k! & W ro ng St 96.3% Products Mix Othon Leon
Operation Growth 1st. 3 Months Growth 30M 27M 23M 24M 20M 15M 8M 0M 2006 2007 2008 Othon Leon
The Heart Of the Matter! Customers e Va lu lue Va Competition Company Differentiation Costs Othon Leon
The future’s for us to see... Process to be controlled Takes the time that it takes Competition conditions Business conditions Strategic plan Balanced scorecard Formal education Meritocracy The direction... Othon Leon
Sales Costs Marginal Contribution $15 Results $15.00 $14.00 $13.00 $12 $12.20 $9.60 $9 $8.90 $9.00 $8.50 $6.50 $6 $6.20 $5.30 $5.20 $3 $3.20 $2.90 $1.00 $0.80 $0.59 $0.22 $0.36 $0.19 -$0 -$0.15 2003 2004 2005 2006 2007 2008 2009 Othon Leon
Turning our company upside down Conditions: ¿Change? Market analysis. New objectives. Reengineer business. Diversify products. Marketing strategy. Marketing budget. Marketing dashboard. Bimonthly evaluation. Othon Leon
2020 Vision 2004-2011 Othon Leon

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Present and Future of Company

  • 2. Our Performance Achievements Revenues Costs Profits Results Share Group income share Group share The right path... Business performance Othon Leon
  • 3. Revenues USD MM (2008 = Ceteris Paribus) $13 $13.0 $10 $9.6 $8.9 $8 $6.5 $5 $5.2 $3 $3.2 $0 2003 2004 2005 2006 2007 2008 Othon Leon
  • 4. Costs USD MM (2008 = Ceteris Paribus) $12 $12.2 $9 $9.0 $8.5 $6 $6.2 $5.3 $3 $2.9 $0 2003 2004 2005 2006 2007 2008 Othon Leon
  • 5. Profits USD 000’s (2008 = Ceteris Paribus) $800 $800 $641 $591 $482 $323 $357 $164 $222 $185 $5 -$154 -$154 2003 2004 2005 2006 2007 2008 Othon Leon
  • 6. Sales Costs Marginal Contribution Results $13 $10 $9.60 $13.00 $12.20 $8.90 $9.00 $8.50 $8 $6.50 $6.20 $5 $5.20$5.30 $3.20 $2.90 $2 $0.80 $0.59 $0.22 $0.36 $0.19 -$0 -$0.15 2003 2004 2005 2006 2007 2008 Othon Leon
  • 7. ACME Share ABC 5.6 HIJ 4.3 NOP 6.7 EFG 4.4 KLM 3.1 Other Distributors Pounds MM 2 1% 12% 9% 50% 14% 9% 6% Othon Leon
  • 8. ACME Inc. Acme QC Income Net Total Revenues USD $MM $9,605,457.00 $9,816,516.00 Othon Leon
  • 9. Group Share ACME Inc. ACME QC ACME Products Net Sales USD $MM $9,221,238.72 $7,562,995.00 Othon Leon
  • 10. ACME GDP Business Mean Economy 110 84 100.0 104.0 72.0 58 32 15.0 6 8.0 4.2 4.5 4.8 6.0 3.3 4.2 3.5 5.0 1.4 2.4 2.8 3.0 -20.0 -20 2003 2004 2005 2006 2007 2008 Source: The Economist. Othon Leon
  • 11. The Market Sales growth Pruducts mix Sales mix by market Products mix by market Market value Competitors by market Pounds share Market share The terrain... Wallet share Othon Leon
  • 12. ACME Inc. ACME QC ACME World Growth 70.0 Pounds MM 65.4 52.5 53.0 48.3 40.0 35.0 30.0 22.4 17.5 7.4 7.0 5.3 4.5 5.7 4.5 3.6 4.3 3.5 3.6 0 1.6 2.7 2003 2004 2005 2006 2007 2008 Othon Leon
  • 13. Mix 4” 6” 8” 10” 12” 15” 18” 24” 30” 36” 42” 48” 60” 32” Accesories 7.4% 0.2%5.1% 0.4% 2.7% 0.8% 6.2% 5.0% 19.5% 6.2% 6.3% 6.5% 9.6% 9.3% 14.8% Othon Leon
  • 14. Home Car Boat Bike Special Other Sales Mix 7% 3% 15% 40% 20% 16% Othon Leon
  • 15. Product Mix Market 4” 6” 8” 10” 12” 15” 18” 24” 30” 36” 42” 48” 60” 100% 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon
  • 16. ACME Participation Market Potential 100% Value 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon
  • 17. ACME Wolves PTI Quality Sadstory 100% 75% 50% 25% 0% Home Car Boat Bike Special Other Othon Leon Competition
  • 18. Accessories Market Share ACME MME Wolves ACME territories CSTE Sadstory PTI Plaster 8% 11% 2% 4% 46% 8% 20% Othon Leon
  • 19. Accessories Wallet Share Top 5 customers ACME Actual 100% 75% 50% 25% 0% PTI Sadstory AyC Alpha Ahead Othon Leon
  • 20. The Company S.W.O.T. Products mix Cash flow Operation Core business Compensation Internal equity Talent competition The conditions... Financial alingment Othon Leon
  • 21. Threats S.W.O.T. 1.Economic Slowdown 2.External & Internal Incompetence 3.Competition Strenghts Weaknesses 1.Market Positioning 1.R.O.I. Inequity 2.Functional Structure 2.No Market Information 3.Black Numbers 3.Lack of Diversification 1.Consolidate Growth 2.Ensure Continuity 3.Develop New Business Unit Opportunities Othon Leon
  • 22. Accessories Other ACME Accesories Flytrap PTI ea k! & W ro ng St 96.3% Products Mix Othon Leon
  • 23. Operation Growth 1st. 3 Months Growth 30M 27M 23M 24M 20M 15M 8M 0M 2006 2007 2008 Othon Leon
  • 24. The Heart Of the Matter! Customers e Va lu lue Va Competition Company Differentiation Costs Othon Leon
  • 25. The future’s for us to see... Process to be controlled Takes the time that it takes Competition conditions Business conditions Strategic plan Balanced scorecard Formal education Meritocracy The direction... Othon Leon
  • 26. Sales Costs Marginal Contribution $15 Results $15.00 $14.00 $13.00 $12 $12.20 $9.60 $9 $8.90 $9.00 $8.50 $6.50 $6 $6.20 $5.30 $5.20 $3 $3.20 $2.90 $1.00 $0.80 $0.59 $0.22 $0.36 $0.19 -$0 -$0.15 2003 2004 2005 2006 2007 2008 2009 Othon Leon
  • 27. Turning our company upside down Conditions: ¿Change? Market analysis. New objectives. Reengineer business. Diversify products. Marketing strategy. Marketing budget. Marketing dashboard. Bimonthly evaluation. Othon Leon

Editor's Notes