Overcoming the Digital Divide and Using New Media to Improve Health for All21st Century Tools for Health LeadershipCenter for Health Leadership April 16, 2010 Berkeley, CA
This presentation isNOT ABOUT SOCIAL MEDIANOT ABOUT TECHNOLOGYNOT GOING TO COMPETE WITH HOWARD RHEINGOLD’S KEYNOTE YESTERDAY
Why care about digital divide?If you had the opportunity to endow a cause, what would you endow?What’s the most important thing the digital divide prevents disadvantaged communities from achieving?Mission based technology integration
ZeroDivideOvercomingdigital + social +economic + political divides
Mission Based Technology IntegrationMost focus hereZD’s mission is here
How I know about health disparities
How I know about the digital divide7
“To improve the state of digital divide, we need to understand its social, cultural, economic and demographic underpinnings.”				  	  -- In Search of Digital Equity: Assessing the Geography of the Digital Divide in California                                                        Edmund G. “Pat” Brown Institute of Public Affairs                                                                       California State University, Los Angeles
Digital Divide and Health StatusSocial determinants are similar:Geographic CoverageRace, ethnicity, languageEducation, income Barriers to access and utilization are same:AffordabilityAvailabilityAppropriateness
geography
Rural:  285 communities in San Joaquin region lack broadbandUrban: only 48% of Los Angeles households has internet @ home
language & income
Low-income:30% of households w/ <$30K have internet95% of households w/ > $75KLanguage: 31% of LEP use internet 17% of LEP have broadband
color
Race/ethnicity: only 48% of Latino households have computer @ homeMinority communities more likely to be cell phone only households
age16
Age: 35% of people >65 have internet @home
status18
Education:83% of college graduates have broadband37% of those with no college education have broadbandLegal status:Naturalized citizens and noncitizens remain less likely to be computer or Internet users than their native‐born counterparts.
disability
Those who self‐report having a disability, handicap, chronic disease, or who say they have difficulty seeing, hearing, walking, or talking are less likely than others to use a computer, less likely than others to use the Internet, and less likely to have broadband at home.PPIC
Californians with Broadband at HomePublic Policy Institute of California, June 2009
Connecting the DotsBridging the digital divide is essential to improving health disparities because the social and economic factors are interwovenFuture relationship between technology providers and health providers will become less distinct
Tech/Telecom Companies
Health Companies
Old Tech/Old HealthNew Tech/New HealthPhone to talk	TV to watch ERMS Office to word processMySpace for musicDesktop for browsing informationPhone to textYouTube to view proceduresMS for personal EMRFaceBook for crowdsourcingSmartphone apps for disease mgmt
Healthcare Innovatorspaypal mafia27
Cell phone for pre-natal education
digital storytelling for prevention and intervention
community owned wireless networks
Overcoming disparitiesLeadershipRelevant contentCommunity basedEcosystemTargeted approachSustainability
Building Health Communities Initiative: 10 year commitment
21st Century Tools for Health Leaders
No substitute for passion, vision, leadershipBuilding Healthy CommunitiesLet’s Move Campaign
Tessie GuillermoZeroDividewww.zerodivide.orgtessie@zerodivide.org

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21st Century Tools for Health Leaders

Editor's Notes

  • #4: As leaders in community who are doing something about improving health status of disadvantaged, you already have most of what you need to overcome the digital divide. It’s not about the tools, its about your values, own sense of mission and equityNot about the tools that technology gives you, its first and foremost about the desire to effect change and willingness to learn what you need to in order to do it
  • #5: Connect the dots kind of personNot just health disparities and digital divide that are connected;Concept of ZeroDivide is not separate from other divides that need to be overcome. Will show you how and why
  • #6: Start with difference between Institutional and Individual integrators. Then move to point out that most funders and providers focus on basic access and use. If anything more strategic, is usually discrete issue (education) or population focused (youth). ZD has learned to go beyond access to integration with broad social change missions—thus ZeroDivide, not just digital divide. ZD focus is on institutional technology integration, and by extension, individual adopters
  • #7: Not just trying to shoe horn my two interests: my career up to now has led me to the confluence of the two
  • #9: ZeroDivide funded Pat Brown Institute to geocodedigital divide – maps showed almost 100% alignment of lack of technology access w/ other social inequities
  • #29: Doesn’t have to be inevitable. Social innovation from community entrepreneurs, health leaders is happening
  • #30: La Clinica de la Raza:AbriendolasCajas