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22.8
NET PROFIT MARGIN
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 Net Profit Margin:
22.8 NET PROFIT MARGIN
Net Profit
Margin
Net Profit
Sales
=
52,500
350,000
= = 15.0%
Income Statement $
Revenue 350,000
less Cost of Goods Sold 192,500
Gross Profit 157,500
less Other Expenses 105,000
Net Profit 52,500
Income Statement $
Revenue 350,000
less Cost of Goods Sold 192,500
Gross Profit 157,500
less Other Expenses 105,000
Net Profit 52,500
Income Statement $
Revenue 350,000
less Cost of Goods Sold 192,500
Gross Profit 157,500
less Other Expenses 105,000
Net Profit 52,500
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
22.8 NET PROFIT MARGIN
$1 of
Sales
$0.45 of
Gross Profit
$0.55 of
COGS
Income Statement
$0.30 of
Other Exp
$0.15 of Net
Profit
What does this mean?
For every $1 the firm
generates in sales an
overall Net Profit of 15
cents is earned.
Net Profit
Margin
Net Profit
Sales
=
52,500
350,000
= = 15.0%
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 Net Profit Margin:
 How much profit is earned after all Expenses have been deducted
from Revenue
$0.55 $0.30 $0.15
$- $1
$1 of Sales
Cost of Goods Sold Other Expenses Net Profit
22.8 NET PROFIT MARGIN
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
22.8 NET PROFIT MARGIN
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 Net Profit Margin: interpreting the trend,,,
Net Profit
Margin
= 15%
< For every $1 of sales, the firm
earns 15 cents Net Profit <
Net Profit
Margin
= 6%
For every $1 of sales, the firm
earns 6 cents Net Profit
Net Profit
Margin
= 22%
For every $1 of sales, the firm
earns 22 cents Net Profit
22.8 NET PROFIT MARGIN
$1
Sales
$0.60
Gross
Profit
$0.40
COGS
$0.45
Exp
$0.15
Net
Profit
$1
Sales
$0.60
Gross
Profit
$0.40
COGS
$0.54
Exp
$0.06
Net
Profit
The firm is earning less Net
Profit on each sale
$1
Sales
$0.60
Gross
Profit
$0.40
COGS
$0.38
Exp
$0.22
Net
Profit
The firm is earning more Net
Profit on each sale
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
22.8 NET PROFIT MARGIN
62.5%
52.8%
20.3%
37.8%
17.2%
9.4%
Business B
Business A
Breakdown of every $1 of Sales
Cost of Goods Sold Other Expenses Net Profit Margin
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
22.8 NET PROFIT MARGIN
 Net Profit Margin: how to improve it,,,
Last year…
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Net Profit
Sales
Net Profit
Margin =
15,000
100,000
=
15.0%=
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Net Profit
Sales
Net Profit
Margin =
25,000
110,000
=
22.7%=
Option 1:  Gross Profit
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 110,000
less Cost of Goods Sold 60,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 50,000
Gross Profit 50,000
less Other Expenses 25,000
Net Profit 25,000
Net Profit
Sales
Net Profit
Margin =
25,000
100,000
=
25.0%=
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
22.8 NET PROFIT MARGIN
 Net Profit Margin: how to improve it,,,
Last year…
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Net Profit
Sales
Net Profit
Margin =
15,000
100,000
=
15.0%=
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 15,000
Net Profit 25,000
Net Profit
Sales
Net Profit
Margin =
25,000
100,000
=
25.0%=
Option 2:  Other Expenses
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 25,000
Net Profit 15,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 15,000
Net Profit 25,000
Income Statement $
Revenue 100,000
less Cost of Goods Sold 60,000
Gross Profit 40,000
less Other Expenses 15,000
Net Profit 25,000
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
TASK
In-class Homework
SQ12 X
SQ13 X
Ex22.2 not (c) X
Ex22.3 not (b) X

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22.8 Net Profit Margin

  • 2. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  Net Profit Margin: 22.8 NET PROFIT MARGIN Net Profit Margin Net Profit Sales = 52,500 350,000 = = 15.0% Income Statement $ Revenue 350,000 less Cost of Goods Sold 192,500 Gross Profit 157,500 less Other Expenses 105,000 Net Profit 52,500 Income Statement $ Revenue 350,000 less Cost of Goods Sold 192,500 Gross Profit 157,500 less Other Expenses 105,000 Net Profit 52,500 Income Statement $ Revenue 350,000 less Cost of Goods Sold 192,500 Gross Profit 157,500 less Other Expenses 105,000 Net Profit 52,500
  • 3. © Michael Allison, Trinity Grammar School. Author’s permission required for external use 22.8 NET PROFIT MARGIN $1 of Sales $0.45 of Gross Profit $0.55 of COGS Income Statement $0.30 of Other Exp $0.15 of Net Profit What does this mean? For every $1 the firm generates in sales an overall Net Profit of 15 cents is earned. Net Profit Margin Net Profit Sales = 52,500 350,000 = = 15.0%
  • 4. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  Net Profit Margin:  How much profit is earned after all Expenses have been deducted from Revenue $0.55 $0.30 $0.15 $- $1 $1 of Sales Cost of Goods Sold Other Expenses Net Profit 22.8 NET PROFIT MARGIN
  • 5. © Michael Allison, Trinity Grammar School. Author’s permission required for external use 22.8 NET PROFIT MARGIN
  • 6. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  Net Profit Margin: interpreting the trend,,, Net Profit Margin = 15% < For every $1 of sales, the firm earns 15 cents Net Profit < Net Profit Margin = 6% For every $1 of sales, the firm earns 6 cents Net Profit Net Profit Margin = 22% For every $1 of sales, the firm earns 22 cents Net Profit 22.8 NET PROFIT MARGIN $1 Sales $0.60 Gross Profit $0.40 COGS $0.45 Exp $0.15 Net Profit $1 Sales $0.60 Gross Profit $0.40 COGS $0.54 Exp $0.06 Net Profit The firm is earning less Net Profit on each sale $1 Sales $0.60 Gross Profit $0.40 COGS $0.38 Exp $0.22 Net Profit The firm is earning more Net Profit on each sale
  • 7. © Michael Allison, Trinity Grammar School. Author’s permission required for external use 22.8 NET PROFIT MARGIN 62.5% 52.8% 20.3% 37.8% 17.2% 9.4% Business B Business A Breakdown of every $1 of Sales Cost of Goods Sold Other Expenses Net Profit Margin
  • 8. © Michael Allison, Trinity Grammar School. Author’s permission required for external use 22.8 NET PROFIT MARGIN  Net Profit Margin: how to improve it,,, Last year… Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Net Profit Sales Net Profit Margin = 15,000 100,000 = 15.0%= Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Net Profit Sales Net Profit Margin = 25,000 110,000 = 22.7%= Option 1:  Gross Profit Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 110,000 less Cost of Goods Sold 60,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 50,000 Gross Profit 50,000 less Other Expenses 25,000 Net Profit 25,000 Net Profit Sales Net Profit Margin = 25,000 100,000 = 25.0%=
  • 9. © Michael Allison, Trinity Grammar School. Author’s permission required for external use 22.8 NET PROFIT MARGIN  Net Profit Margin: how to improve it,,, Last year… Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Net Profit Sales Net Profit Margin = 15,000 100,000 = 15.0%= Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 15,000 Net Profit 25,000 Net Profit Sales Net Profit Margin = 25,000 100,000 = 25.0%= Option 2:  Other Expenses Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 25,000 Net Profit 15,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 15,000 Net Profit 25,000 Income Statement $ Revenue 100,000 less Cost of Goods Sold 60,000 Gross Profit 40,000 less Other Expenses 15,000 Net Profit 25,000
  • 10. © Michael Allison, Trinity Grammar School. Author’s permission required for external use TASK In-class Homework SQ12 X SQ13 X Ex22.2 not (c) X Ex22.3 not (b) X