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Sanders Kleinfeld - Is HTML5 the "Magic Bullet"?

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The document discusses eliminating costly conversions between file formats in publishing workflows by authoring books directly in HTML5. It outlines a traditional publishing process that involves three standard conversions between Word, InDesign and EPUB/MOBI formats. The author argues the goal should be eliminating unnecessary conversions by realizing HTML and CSS can be used across all outputs. O'Reilly Media developed an open HTML5 specification called HTMLBook and an authoring platform called Atlas that allows one-click publishing to print and digital formats from a single HTML5 source file.

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Is HTML5 the “Magic Bullet”? Digital Book World January 14, 2015 Sanders Kleinfeld O’Reilly Media, Inc. Yes!
Conversion! Conversion! Conversion! A Traditional Production Workflow Looks Like This:
Three Standard Production Conversions: 1.  Word -> InDesign to do typesetting = 2.  InDesign -> EPUB/MOBI for digital = 3.  InDesign -> Word for next edition = How much time/money do these conversions cost your organization?
“…the ultimate goal in creating streamlined publishing workflows isn’t solely to lower the costs of conversions whenever possible; the aim should also be to eliminate the need for conversions whenever possible.” — Sanders Kleinfeld “The Case for Authoring and Producing Books in XHTML5” Balisage: The Markup Conference 2013 Proceedings http://bit.ly/1BTGrdH
How we eliminated conversions at O’Reilly Media, Inc.
We realized HTML + CSS was the common thread for all our outputs * e.g., AntennaHouse Formatter or Prince! = HTML + CSS + open source packaging = HTML + CSS + proprietary packaging = HTML + CSS + PDF processor* = HTML + CSS + JS
HTMLBook (github.com/oreillymedia/htmlbook) We built an open specification for authoring books in HTML5 called:
We built an HTML5 authoring platform: Atlas (atlas.oreilly.com)
We added CSS template design capabilities to Atlas:
We added one-click publishing to both print and digital outputs:
The Art of Application Performance Testing, Second Edition by Ian Molyneaux (http://shop.oreilly.com/product/0636920033233.do)
Contact Me! Email: sanders@oreilly.com Twitter: @sandersk

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Sanders Kleinfeld - Is HTML5 the "Magic Bullet"?

  • 1. Is HTML5 the “Magic Bullet”? Digital Book World January 14, 2015 Sanders Kleinfeld O’Reilly Media, Inc. Yes!
  • 2. Conversion! Conversion! Conversion! A Traditional Production Workflow Looks Like This:
  • 3. Three Standard Production Conversions: 1.  Word -> InDesign to do typesetting = 2.  InDesign -> EPUB/MOBI for digital = 3.  InDesign -> Word for next edition = How much time/money do these conversions cost your organization?
  • 4. “…the ultimate goal in creating streamlined publishing workflows isn’t solely to lower the costs of conversions whenever possible; the aim should also be to eliminate the need for conversions whenever possible.” — Sanders Kleinfeld “The Case for Authoring and Producing Books in XHTML5” Balisage: The Markup Conference 2013 Proceedings http://bit.ly/1BTGrdH
  • 5. How we eliminated conversions at O’Reilly Media, Inc.
  • 6. We realized HTML + CSS was the common thread for all our outputs * e.g., AntennaHouse Formatter or Prince! = HTML + CSS + open source packaging = HTML + CSS + proprietary packaging = HTML + CSS + PDF processor* = HTML + CSS + JS
  • 7. HTMLBook (github.com/oreillymedia/htmlbook) We built an open specification for authoring books in HTML5 called:
  • 8. We built an HTML5 authoring platform: Atlas (atlas.oreilly.com)
  • 9. We added CSS template design capabilities to Atlas:
  • 10. We added one-click publishing to both print and digital outputs:
  • 11. The Art of Application Performance Testing, Second Edition by Ian Molyneaux (http://shop.oreilly.com/product/0636920033233.do)